上海保时捷中国总部荣获 2020 年 ABC 设计大奖

Winner for SPACE 4.0 in the category Architecture and Event

The Automotive Brand Contest is the only international design competition for automobile marques and has emerged as an important event in the sector. With the competition, the German Design Council honors outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.

国际汽车品牌大赛ABC是世界唯一专门针对汽车品牌举办的设计大赛，现已发展成为汽车行业内的国际重要赛事。主办方德国品牌设计委员会通过大赛表彰杰出的产品和视觉传达设计，引导大众关注品牌与品牌设计对行业的重要性。

anySCALE and Porsche China (Motors) Ltd. took home the ABC award for their work on Porsche’s new China headquarters based in Shanghai at the Lu Jia Zui Financial Plaza. A theme of speed and passion needed to speak boldly through the design, embracing the heritage of Porsche as a company.

anySCALE和保时捷在上海陆家嘴金融广场的全新保时捷中国总部设计共同斩获了 2020年ABC设计大奖。为了彰显保时捷品牌的文化精髓与历史传承，设计团队在公共会议楼层延着墙面打造了由保时捷模型车组成的品牌重大里程事件时间表，将保时捷八十多年的辉煌历史进行了清晰的呈现。连接楼层之间的楼梯也是空间内极为重要的设计元素，不仅在其造型上凸显了保时捷品牌速度与激情的两大特色，通过流畅的折线形设计直接了当的点明主题，也在功能及实用性上提供了员工与员工之间日常办公相会的聚集地，为增进员工之间的相互沟通、提升团队协作交流等，均起到了促进作用。

A staircase that functions as a meeting place to foster communication and collaboration of employees, as well as displays featuring the timeline of Porsche’s auto lines, flow together with an environment built to meet WELL Certification ™ Gold Standards. It was vitally important to ensure the physical and mental health and job satisfaction index of Porsche employees and is also one of the essential concepts and purposes of the design of the new office in Shanghai.

除了工作配合及协作能力的加强以外，设计师也力求在整体设计过程中将保时捷中国总部办公室达到WELL 建筑标准TM 金级的认证。对anySCALE来说，确保保时捷员工的身心健康及工作满意指数亦至关重要，也是上海新办公室设计的重要理念及宗旨之一。

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