浪杯萬·和牛烧肉大衆酒場丨中国广州丨无锡麦设计建筑设计顾问有限公司

引言 Introduction 落日余晖的昭和街景，近乎完美的光源与视角，让复古的烟火气和精致的肌理感融汇日式美学的精髓，武士道的精神渗透于和牛料理，开启了一场时空置换。

The street view of Showa, with the sunset afterglow, had almost perfect light source and perspective, which made the retro worldly ways and delicate texture feel blend the essence of Japanese aesthetics. The spirit of Bushido permeates with beef cuisine, and opens up a time-space replacement.

浪杯萬和牛烧肉大衆酒场以造园手法将日本昭和时代的街景引入空间设计，通过体验式、沉浸式的空间设计，营造出复古怀旧气息，让人在城市繁华之外，返璞归真，享受大隐于市的生活意境。

Yakiniku and Sake Bar introduced the street view of Showa era into the space design by garden making technique. Through the experience and immersion space design, the retro nostalgia atmosphere was created, and people could return to the origin and enjoy the life artistic conception of seclusion outside the prosperity of the city.

梦回江户时代 | Dream Back to Edo Era

该项目的门头，极具日本古典特色，又不失现代时尚感。设计师吸纳日本传统建筑中的屋檐造型运用到门头设计上，并采取高低错落的排列形式，让空间更具时代感和艺术性。灯笼、布缦、字牌、吊钟等元素，古朴雅致，丰富了空间的街景韵味，让人仿佛置身于日本昭和时代的古街老巷，探寻一段人间佳话。

The front door of the project is of Japanese classical characteristics and modern fashion. Designers adopted the eaves in traditional Japanese architecture to the design of the door, and used the arrangement of high and low, so that the space has a sense of times and art. Lantern, cotton curtain, brand, hanging bell and other elements, simple and elegant, enrich the flavor of the space street scenery, let people seem to be in the old streets of the times of Showa, Japan, to explore a good story.

金属质感的栅格、灯光精致柔和，提升了空间的质感，契合了餐厅一楼酒吧和下午茶的功能属性。logo 作为主视觉采用了软膜灯箱结合金属字的方式，更有现代氛围感。

The metal texture grid, delicate and soft light, both improves the texture of space, which is in line with the function properties of the bar, whose first floor is the restaurant and for afternoon tea. Logo as the main vision adopts the soft film lamp box combined with metal characters, with a more modern atmosphere.

在时空里游走

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Travel in Time and Space

进入店内，便是特色鲜明酷炫的武士道景观打卡装置。设计师提取浪杯萬品牌的牛头元素，融合日本武士原型，充分体现空间的传统精神与古典情怀。同时，这一造型也能产生互动效应，形成视觉记忆点，吸引年轻消费者主动打卡传播。

Entering the restaurant, there is a distinctive and cool Bushido landscape as an Internet famous location. The designer extracted the cow head element of Yakiniku and Sake Bar brand, integrated the Japanese samurai prototype, fully embodied the traditional spirit and classical feelings of space. At the same time, this model can also produce interactive effects, form visual memory points, attract young consumers to actively punch-in and communication.

一楼整体内部空间采用暖黄色调，散发出温暖而又神秘的日本气息。高悬的灯笼，古雅的挂帘，悠然的山石竹景，在质朴之中给空间注入了无尽的禅意。

The first floor is full of warm yellow in the interior space, which gives off a warm and mysterious Japanese flavor. The hanging lantern, the ancient and elegant curtain, the leisurely scenery of the mountains and stones and bamboo, infuse the space with endless Zen in the simplicity.

设计师结合一楼的空间布局和散座设置，打造了一条蜿蜒的小街走廊。消费者走在上面，品味着沿途的仿古建筑，宛如漫步在街头巷尾、老屋庭院，享受到寂静而惬意、丰富而纯粹的沉浸式体验。

The designer combined the first-floor spatial layout and the scattered seats to create a winding corridor. Consumers walk on it and appreciate the antique buildings along the way, just like walking in the streets and lanes, old house courtyard, enjoying the quiet and comfortable, rich and pure immersion experience.

店内的楼梯，是一大视觉亮点。设计师采用旋转式造型，融合日落余晖意象，赋予空间强烈的时空感、穿越感，让人欲罢不能。

同时，楼梯处的吧台，配合日落，使用了渐变色，散发出纯真自然的空间美感。

The stairs in the restaurant are a big visual highlight. The designer adopted the revolving shape, integrated the sunset afterglow image, and gave the space a strong sense of time and space crossing, which made people eager to recall. Meanwhile, the bar at the stairs, with sunset, uses gradient color, which gives out pure and natural space aesthetic feeling.

昭和之下 一步一景

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Background of Showa Era, One Step One Scenery

拾级而上，出了楼梯口，便来到了二楼。设计师依托空间秩序和原有结构，提取江户建筑的精髓，打造空间的复古调性和日式风情。错落有致的年代建筑、暖黄色的灯笼、丰富多样的招牌看板，代入感十足，充满温度地还原了日式街景起承转合之精美。

Up the stairway, come to the second floor. Designers relied on the space order and original structure, extracted the essence of Edo architecture, and created the retro style and Japanese style of space. The mistakenly built buildings, warm yellow lanterns and various signboards, which are full of sense of substitution, have restored the beauty of the Japanese street landscape.

除了营造街道的真实感、繁华感，设计师还把石道、景观砂纹、绿竹古松等日式园林元素融入到空间中，形成游园一般的空间动线，使得空间韵味无穷。

In addition to creating the real sense and prosperity of the street, designers also integrated the Japanese garden elements such as stone road, landscape sand pattern, green bamboo and ancient pine into the space, forming a general space moving line of the garden, which made the space charm endless.

在餐饮区，设计师采用了障子屋造型，营造旧时寻常町家的味道。简约的线条、朦胧的意境，在光影的变换中，流露出朴素自然的寂静之美。障子门虚实相间、隔而不断的视觉效果，让空间更富有画面感与故事性。

In the dining area, designers used the barrier house to create the taste of the old town. Simple lines, hazy mood, in the transformation of light and shadow, reveals the simple and natural beauty of silence. The barrier door is empty and solid, with separated but constantly visual effect, which makes the space more rich in the sense of picture and story.

此外，楼阁窗花、暖帘格栅等元素，特色鲜明，在相对深沉的空间中，散发出饱含温情的烟火气，丰富了空间的古典文化底蕴。

In addition, the elements such as window flowers and curtain grilles of the building and pavilion are distinctive. In the relatively deep space, the worldly ways with warm feelings are emitted, enriching the classical cultural heritage of space.

包间设计呈现出一种大隐于市的静谧之感。设计师采用极简的造型、轻快的光感以及恰到好处的留白，将想象空间延伸到极致，让人体会到意犹未尽的美学享受。

The design of the private room presents a sense of tranquility in the city. Designers used the minimalist shape, light sense and appropriate blank, extended the imagination space to the extreme, let people realize the aesthetic enjoyment of endless.

繁华几许，岁月浅行。本案设计师通过沉浸式的空间设计，让人于繁华之外，寻得一处隐秘之地，在古朴悠远的日式风情中，感受迷人的烟火和生命的纯真。

Years of prosperity, time goes by. Through immersive space design, the designer of this case made people find a secret place outside the prosperity. In the simple and distant Japanese style, they feel the charming worldly ways and the innocence of life.

1 楼平面图

2 楼平面图

Project Name | 项目名称：浪杯萬·和牛烧肉大衆酒場

Location | 项目地址：广州市番禺区四海城西区 L1 层 21 号

Area | 项目面积：258㎡

Chief Designer | 首席设计师：董青

Design Company | 设计师公司：无锡麦设计建筑设计顾问有限公司

Participating designer | 参与设计师：刘亚楠、王振洲、栾争尧

Design Time | 设计起止日期：2020.9-2020.10

Complete Time | 完工时间：2020.12

Photography | 摄影师：POPO VISION

文字/图片：麦设计

DESIGNER

设计师介绍

董青 DQ 麦设计合伙人 超感力设计总监

90 后顶流设计师；营销型门店、沉浸体验空间打造专家；多次荣获国内外设计大奖，设计理念永远走在潮流之前，设计始终充满变化，不对风格设限。

获奖经历：

2021“巴黎 DNA 设计大奖”

2021“美国缪斯设计奖 Muse Design Awards”

2020“THE OPAL 伦敦地产设计大奖”

2020“伦敦设计大奖”

2020“40 UNDER 40 中国设计杰出青年”

2020“成都十大设计餐厅”

2020“金堂奖年度杰出作品餐饮空间设计”

2020“中国设计星”全国 5 强

2020“红棉中国设计奖”

2020“London Outstanding Property Award 伦敦杰出地产设计大奖 ”

2019“意大利 A Design Award 设计国际大奖”

2019“红棉中国设计奖”

2019 第十四届“金外滩奖”

2018“金堂奖年度优秀餐饮空间设计”

2018“红棉中国设计奖”

2018“意大利 A Design Award 设计国际大奖”

刘亚楠 Lynn

麦设计超感力 CEO

室内设计&工业设计专业，关注实用主义设计研究，擅长功能性商业艺术空间设计；品牌性门店设计咨询专家，拥有打造丰富餐饮品牌门店设计与迭代经验。

获奖经历：

2021“巴黎 DNA 设计大奖”

2021“美国缪斯设计奖 Muse Design Awards”

2020“伦敦设计大奖”

2020“金堂奖年度杰出作品餐饮空间设计”

2019“第十四届‘金外滩奖’”

2016“第 18 届全国工业设计大师奖”

2015“全国工业设计大赛奖”

2015“金斧奖家居设计大赛奖”

G-DESIGN | 超感力 YOUNG 研院

麦设计“超感力 YOUNG 研院”是专注于研究 95 后/Z 世代年轻消费群体的设计团队，拥有超过 8 年的餐饮领域研究经验，服务于中国头部连锁餐饮品牌，如小龙坎、海底捞、COCO 等。在餐饮品类、餐饮品牌、餐饮空间艺术等围绕门店消费者体验的细分领域，都有非常独特前沿的见解。其“魔幻现实主义、赛博朋克、蒸汽波、未来考古”等风格的门店，在行业内得到广泛认可，引领餐饮潮流趋势。无论是商业层面、艺术层面、营销层面，都能够运用跨界的思维去完成空间的多元解决方案。是国内最早将商业和艺术结合平衡的研究团队。

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