知末案例 / 商业空间 / 婚纱店

慕夏婚纱买手店 | 低成本高价值的商业空间设计

2020/04/26 21:00:00

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天下的柔情共十分你占八分

你喊我名字的那晚凉风秋月占一分

其余所有占一分

此项目位于山东青岛的婚纱店改造项目，项目面积为120平米。业主作为90后初创者，她对婚纱有美好的憧憬，她委托我们帮她设计一家能够圆自己的婚纱梦的空间，却担心资金有限而没法实现自己理想的空间。

于是我们尽可能的在环保低成本的基础上，利用空间的布局和简单的材料装饰来实现一套低造价的高价值的商业空间。

This project is located in shandong Qingdao wedding dress shop renovation project, the project area of 120 square meters. The owner as 90 after the start-up, she has a good vision of the wedding dress, she commissioned us to help her design a wedding dress can round their dream space, but worry about limited funds and can not achieve their ideal space. Therefore, on the basis of environmental protection and low cost,The use of spatial layout and simple material decoration to achieve a set of low cost high value commercial space.

婚纱，承载了爱的期许与甜蜜。

我们希望这个空间的气质与婚纱互相融合，呈现简单而美好的视觉感。

Wedding dress, bearing the hope of love and sweet. We hope the temperament of this space and marriage gauze fuse each other, present simple and beautiful visual sense.

天下的柔情共十分，你占八分，你喊我名字的那晚，凉风秋月占一

分，其余所有占一分。

我们愿这个空间就是那其中一分，不会喧宾夺主但却又如此的让人印象深刻。

The world of tenderness is very, you account for eight, you called my name the night of the cool wind autumn moon account for one point, the rest of all account for one point. We would like this space to be one of them, not overwhelming but so impressive.

在空间布局上我们试图让整个空间达到分而不分的效果，使得在进入空间时的每个角度都有内外通透感，却又不尽收眼底

。

配合自然的光线让人们彻底忘记这个空间的真实尺度，从而产生空间无限延伸的错觉。

In the spatial layout, we try to make the whole space achieve the effect of separation, so that when entering the space, each Angle has a sense of internal and external permeability, but not all eyes. The light that coordinates nature lets people forget the true scale of this space completely, produce the illusion that the space extends indefinitely thereby.

我们用简单白色的窗帘，弧形拱门，来营造仪式感。

We use simple white curtains, curved arches, to create a sense of ritual.

裸粉色让整个空间充满浪漫的气质，但大面积的粉色会给空间带来甜腻的味道，我们警惕这种甜腻，在空间中穿插了黑色、白色，试图

让空间更自然、舒适，同时又能传达出婚纱店的时尚与梦幻。

Naked pink lets whole space be full of romantic temperament, but the pink of large area can bring sweet and greasy taste to the space, we are wary of this kind of sweet and greasy, interweaving black, white in the space, try to make the space more natural, comfortable, at the same time can convey the fashion of bridal shop and dream.

色彩的基调确定之后，在空间的主要区域的设计中，

我们用波纹板制造了水波浪形纹理的顶面，使之成为整个中心的亮点，好似在沙漠中遇见了波光粼粼的水面。

如此耀眼如此惊喜，甚似爱情。

After the fundamental key of color was determined, in the design of the main area of the space, we made the top surface of water wavy texture with corrugated board, making it the highlight of the whole center, as if we met the sparkling water in the desert. So dazzling so surprising, like love.

试穿婚纱是感受幸福的关键，我们希望在顾客踏入这个空间时即可感知到它的氛围。

Trying on wedding dresses is the key to happiness, and we want customers to feel the atmosphere when they step into this space.

我们用圆润、有机型态的弧形单品，提升空间的温暖和包容力。

We use round, organic form of curved single product, improve the warmth and tolerance of the space.

黑色陨石的装置带给人时空的错觉感，材质的硬朗和婚纱的柔软细腻形成一种视觉的对比和冲击感。

The device of black meteorite brings the illusion of spatiotemporal feeling to the person, the softness of material of material and marriage gauze is exquisite form the contrast of a kind of vision and impact feeling.

贯穿空间中的立柱加重了视觉的体量感，其完美的融合了顶面和地面，让整个空间的既柔美又带着庄重感。

The columns throughout the space accentuate the visual sense of volume, which perfectly integrates the top surface and the ground, making the whole space both soft and dignified.

它不仅仅是一个商业空间，更是一个有着独特灵魂的艺术空间，我们期望艺术与商业共融共生。

商业空间不单只是显示它的商业目的，那样的设计过于直白，应该让空间有生命力；让产品在空间中生长，并回归与产品本来的艺术性。从而，当人们进入空间时感受到的不仅仅只是产品，而是空间和产品的融合，同时让人充满想象力和艺术气息，因此达到对产品的关注和重视，并更加理解空间和愿意去感受它的气质，最终间接达到商业呈现的目的。

艺术呈现方式从空间出发到装置艺术到产品本身，都有着连接和故事性，让进入空间的人们感受到生机与惊喜。

It is not only a commercial space, but also an art space with a unique soul. We expect art and business to co-exist.

The commercial space is not just showing its commercial purpose. Such a design is too straightforward. It should let the space have vitality, let the product grow in the space, and return to the original artistry of the product. Therefore, when people enter the space, they not only feel the product, but also the fusion of space and product. At the same time, they are full of imagination and artistic atmosphere, so they have paid attention to and paid attention to the product, and understood the space and are willing to feel Its temperament indirectly achieves the purpose of commercial presentation. The art presentation mode has connections and stories from the space to the installation art to the product itself, which makes people who enter the space feel vivid and pleasantly surprised.