水晶酒店室内标识规划丨中国丨登本设计

安靜但清楚的存在

酒店空间需要明确的导引标识，各家酒店都费尽心力打造属于自己的品牌空间，一套安静但明确的标识系统，能依循着空间的调性，另来到水晶的宾客持续地享受空间的氛围，却又不会迷失了方向。

Quiet, But Obvious.

Hotel space needs obvious guidance signs, and each hotel makes every effort to create its own brand space. According to the tonality of the space, Design Ondesign Studio brings a hushed but clear signage system into the space, and makes the guests who come to the Crystal hotel enjoy the atmosphere of the space continuously without losing their way.

运用直纹艺术钢化玻璃的利落线条，并略带透通的特性，从客房廊道抵达客房门前，让材质与形态直接传达了品牌最直观的形象“水晶”。仿石艺术漆的石材纹理与带通透感的喷砂玻璃，放置于木饰面的墙面空间，形成不同材质多层次感的水晶房号牌。

By using the straight lines of art glass and the slightly transparent characteristics, the material and shape directly convey the most intuitive image of the brand “crystal”. The stone texture of imitation stone art paint and sandblasted glass with transparent feeling are placed on the wall space with wood facing, forming the Crystal Hotel room number plate with different materials and multi-level feeling.

项目的目标就是替水晶酒店规划出一套，与品牌调性协调，符合制作成本，并能调节多种风格空间的标识系统。The goal of the project is to develop a signage system for Crystal Hotel that is in harmony with the brand tone, meets the production cost, and can adapt to a variety of styles and spaces.

各类客房内外标识，皆明确规划出明确的色调应用规范，材质规范及替换材质方案，以及尽可能适用于各种不同环境空间的尺寸设定。

期待未来每一位莅临水晶酒店的宾客，享受着全新空间的氛围时，能注意到这套安静且用心的标识系统。

项目业主 I 华住集团 I 水晶酒店

項目地區 I 中國

完成时间 I 2020 December

设计公司 I 登本设计

项目类型 I 标示设计规划

项目主理 I 许凱廸 、凌楷甯

设计深化 I 谈雅欣 、王璐瑶

项目摄影 I 何海洋

项目撰文 I 可乐哥

生产单位 I 金笔达标示

Project Information

Client I Huazhu Hotels Group I Crystal Hotel

Project In I China

Project Complete I 2020 December

Design By I Design Onboard Studio

Project Type I Signage Design

Design in charge I K.D Hsu、Carlie Ling

Project Design I Agony Tan, Lareina Wang

Photography I Ocean He

Copywriting I CokeBro

Production I KINDA