上海淮海中路海鸥表形象店丨中国上海丨集见设计

观·时

海鸥 X 集見设计

诞生于 1955 年的海鸥表，记录了时间流逝的痕迹，成为了时代的缩影和民族精神的符号。今年，位于上海淮海中路的海鸥表更是以全新的面貌迎来了升级。从五十多年前的民族品牌到成为世界表业的奢侈品，海鸥品牌自身的庄重气质与历史涵养奠定了整体设计的调性。

The Seagull watch, which was born in 1955, records the traces of the passage of time and has become the epitome of the times and the symbol of national spirit. The seagull watch showroom located in middle Huaihai Road, Shanghai upgrades with a new look. Over 50 years of history make it a luxury brand in the world.

改造前/后 before&after

观时｜外

Outside

考虑到建筑与周围环境的历史属性，空间建筑师李新喆合理平衡建筑保护与空间收纳的关系，力求让品牌文化与空间体验有效融合，从而触发深刻的消费体验。

Considering the building around and surrounding environment, Mr Li Xinzhe balances the relationship between building protection and outlook or showroom, integrates brand culture and space experience.

平和自持的莫兰迪色墙面营造出温柔雅致的沉浸感，与咖啡色胡桃木合力铺陈出一段优雅复古的视觉意象，开启一段关于机械美学的探寻之旅。明净的空间，将古朴、精致、高雅列为诚挚的欢迎词，给予顾客宾至如归的惬意。

Gray wall and coffee walnut decorate the space together. The clear and clean space lists simplicity, delicacy and elegance as a sincere welcome to customers when they walk in.

观时｜内

Inside

动线的合理划分，开阔了空间固有的尺度。任意场景的切换，定格了每一款手表在不同情景下的应用，叙述着精致生活下的品质享受。

The layout is reasonable. Each watch has a good display to show customers the quality.

属性、质感、调性是针对材料运用做的较多的思考。通过对建筑的理解和对细节的规划，地面的水磨石顺应入口的角度斜铺而成，契合了建筑逻辑，进一步完成了对空间的重塑，让消费场景更为和谐。

The terrazzo on the ground is laid obliquely, which is consistent with the building, making the consumption scene more harmonious.

应用暗藏的钢丝和暗槽的凹凸关系，胡桃木架以悬浮的形式置于空间，搭建出别致的橱窗美景。

Using the concave convex,hidden steel wire and dark groove,the suspended walnut frame builds a unique window beauty.

尽头的展示墙就像是记录历史变迁的荧幕，是生动的映像，而不是静止的展陈，聚光灯下，每一块手表皆是故事的主角。The display wall is like a record of historical changes. It is a vivid exhibition that each watch is the protagonist of the story.

柜体的设计是空间的重头戏。借鉴老店铺的格局和当代画廊的空间形式，前场观展，后场商易，展柜的排布解锁了空间分割的更多可能，用不着痕迹的形式重塑功能分区。

The most important part is the cabinet design that using the experience of old shops and the spatial form of contemporary galleries.

观时｜故事

Our story

如果空间的转换是情绪的铺陈，那么坐于桌前，聆听每一块手表背后的工艺与历史，则是体验的升级。这里，见证了国产手表的发展史，中国钟表制造的历史深深贯穿着中华民族的工业精神。那柜台后的长者会向你讲述“中国第一表”诞生的故事，以及那一代钟表人的使命和梦想。

Sitting at the table and listening to the story of the history in this industry. Seagull watch have witnessed the history of Chinese watch industrial and spirit of the Chinese nation. The elders in the shop will tell dream of that old generation.

好的设计，需要在不断反复的过程中迎来新发现。借鉴传统榫卯工艺，推拉的滑道与插销代替了门锁和开关，以别具匠心的形式守护每一扇门后的安全。放眼望去，全然不见锁的痕迹，如此巧妙的细节处理如果被“识破”，足以直击到访者的内心。

Good design takes time. Using the traditional mortise and Tenon Technology for reference, the push-pull slide and bolt replace the door lock and switch to protect the safety behind each door in a unique form. Looking around, there is no trace of the lock.

延续老建筑的氛围，木结构与黄铜的巧妙结合，生动刻画了品牌在历史沉淀中颇具贵气的细节，而皮革与车缝线在柜体内的延展，则以更加精细的状态再次雕刻海鸥表所彰显的品质内涵。以海鸥表为原型创作的波普艺术画，为纯净的空间注入鲜亮的质感，将品牌的历史以有趣的形式娓娓道来。

The combination of wood structure and brass depicts the details of the brand, while leather and sewing lines carve the quality connotation of seagull watch again in a more refined state. Pop art painting based on seagull watch injects bright texture into pure space.

对于这个空间来说，它最美的一面，是品牌文化融入空间的内化，是工艺精湛的机械美学精巧的展现在世人面前。这里呈现的是岁月洗礼的匠心，那浓浓的历史余韵在步入空间之初，便缓缓铺陈在眼前。

For this space, The most beautiful part is the internalization of brand culture into the space, and the exquisite mechanical aesthetics that exquisitely displayed in front of the world.

- 关于集见 -

集见设计成立于 2017 年，这里汇聚了一批年轻、前卫、经验丰富的设计新锐，“集匠心，见美好”是我们的初心。我们坚信好的设计不止于视觉呈现，集见设计从功能、行为、空间感受等方面构思人与空间的关系。通过对尺度、材料、色彩光影以及生活方式的综合考量，以期实现空间功能和生活美学所带来的极致居住体验，让设计创造价值。

面对当下不同群体设计需求多元化，注重个性和态度表达，集见团队致力于打破传统，革新思想，通过不断的探索和实践逐渐成长为以“现代”、“舒适”、“科技”、“自然”、“艺术”等为设计标签的室内设计品牌。集见始终追求满足业主的不同需要，提供精准的定制设计服务，打造满足多维度需求的场域空间，与您一起勾勒出内心向往的理想居所。

- 往期案例 -

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