SSWEET 服装工作室丨简璞设计

简璞设计

小店立意之初，是想做一个香烟铺加服装工作室的架构。在原本就不大的场地里，划分出两处小小的趣味天地。而Ssweet，便是我给服装工作室取下的名字，顾名思义，小小天地，超级甜蜜。

The idea for the shop was to be a cigarette shop and clothing studio. In the already small space, two small fun places were created. The name "Ssweet" is the name I have given to the clothing studio.

但因各种原因，香烟铺并未如约而至。

于是，外观的设计，回归到专属于服装工作室的诉求层面。

同时，为了与甜蜜的主题相关，我将外观包裹了一层厚厚的浓郁巧克力。

这样的基调，厚重且耐人寻味。

异型的门头，无疑是最吸引眼球的存在。但这样的设计并非是为了特立独行而为之，其底层逻辑则是为了解决店面与人流主动线之间的关系，起到更好的招示作用。

However, for various reasons, the cigarette shop did not arrive as promised. So the look was designed, returning to the level of the appeals that belong exclusively to the clothing studio. At the same time, in order to relate to the sweet theme, I wrapped the exterior in a thick layer of rich chocolate. Such a tone is thick and intriguing.

The shaped doorway is undoubtedly the most eye-catching presence. The underlying logic is to address the relationship between the shop and the active line of foot traffic and to serve as a better sign.

当我们剥开巧克力的糖衣时候，浓郁的牛奶草莓夹心，才是室内的颜色。小小的空间里，全身包裹着粉嫩的质感涂料，并在光影的照射下，泛发着淡淡的柔光，这就像是快要融化的蜜糖一样。

When we peel away the chocolate icing, it is the rich milk strawberry sandwich that is the colour of the interior. The small space, covered in a pink textured paint and illuminated by light and shadow, glows with a light softness that is like honey on the verge of melting.

未能如约而至的香烟铺品牌设计