法兰克福展览馆“Loop”与“Shade & Shelter”商亭——现代展会空间中的视觉盛宴

2020/08/21 17:00:00

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角色类型：我们的便利店将川流不息的观展人群演变成符号性会面地点。

Strong personalities: our kiosks transform never-ending trade fair aisles into iconographic meeting places.

法兰克福展览馆“Loop”与“Shade & Shelter”商亭——现代展会空间中的视觉盛宴-2

法兰克福展览馆“Loop”与“Shade & Shelter”商亭——现代展会空间中的视觉盛宴-3

法兰克福展览馆“Loop”与“Shade & Shelter”商亭——现代展会空间中的视觉盛宴-4

以第12号展厅压轴，法兰克福展览馆中的十二个展馆共同构成了一座顶级会场：总占地面积33600平方米，两个楼层上的活动场所内配备最先进的多功能设施，人们还可以饱览法兰克福天际线得壮观景象。第12号展厅在很多方面独具特色——它同时拥有充足的内部空间，以便容纳高密度的来访者。

The opening of hall 12 in 2018 makes a round dozen. Which is why Messe Frankfurt wanted this event space to be in a class of its own: a very modern, multifunctional event location has been created over two floors and across 33,600 square metres, with a fantastic view of Frankfurt’s famous skyline. Exhibition hall 12 is something very special in many ways – and also a generous space, designed to handle large numbers of exhibition visitors.

与建筑格格不入的设计

应展会举办方要求，我们拟定了两个周围辅以高低错落席座组合的便利商亭方案。这两种安排旨在吸引客流，让人们有意驻足于此。我们特别注重拉开间距而产生的效果，因此塑造了两种非常独立的设计，有意识地让造型自身从周围展厅的美学中脱颖而出：“Loop”以及

“Shade & Shelter”

在视觉上采取对位设置。尽管功能上的效益并不处于首位，但单独配制的饮食须具备高质量餐饮标准。

Design not designed to merge with the architecture

At the request of Messe Frankfurt, we designed two kiosk concepts with satellite seating platforms. Both arrangements are designed to attract guests and encourage them to stop for a while. As we placed great value on long-range impact, we developed two completely independent designs that are a deliberate departure from the surrounding hall aesthetic: both ‘Loop’ and ‘Shade & Shelter’ appear as visual counterpoints. Although function was not the key focus here, the individual constructions integrate top-of-the-range quality for catering.

法兰克福展览馆“Loop”与“Shade & Shelter”商亭——现代展会空间中的视觉盛宴-13

法兰克福展览馆“Loop”与“Shade & Shelter”商亭——现代展会空间中的视觉盛宴-14

极具远距效果且表现力丰富的物体

“Loop”展现了一种欢迎的姿态。它能从很远的距离就把客人吸引过来。展会参观者看到外壳叶片向上叠起，立刻领会便利亭即将进入营业状态。在整个过程中，这条信息被隆重粉饰了一番。壳体的暖色调天然材质散发出怡人的宁静而舒适气氛。同时，它的不锈钢构架与厨房内环境相呼应，明显反衬出半条闭合后的主题。

Expressive objects with long-range impact

‘Loop’ embodies a welcoming gesture and appeals to visitors from afar. The folded-back, shuttered lamellae of its outer shell immediately communicate to visitors that the kiosk is open. This message is deliberately overstated. The warm, natural materials exude an attractive atmosphere of peace and comfort. While the stainless steel cites the kitchen context and traces the motif of the bladed shutter in rich contrast.

Loop

而“Shade & Shelter”以其外表引起访客的注意。作为空间内的“异物

”

，它玩转意料之外的事物，以此吸引顾客接近并一探究竟。每踏近一步，它金属喷漆、级联式排列的羽片都会呈现不同的明暗、反射效果和色彩。遥望之，其外壳呈封闭状，然而近看则是逐层打开的。这样光线能从各个角度射入，让整体显得非常透亮与轻盈。“Shade & Shelter”是一个视觉上的冲击，是在整体环境衬托下静心设计的奇葩之作。

‘Shade & Shelter’ uses its outer shell to entice visitors. Appearing as a foreign body in space, it plays on the unexpected and invites visitors to draw nearer to investigate. With every step, the shadows, reflections and colour values of its metallic painted, cascading layout of shingles change. From a distance, the shell appears closed, draw closer however and it gradually opens up. The construction allows light to penetrate from all sides, ensuring plenty of transparency and lightness. ‘Shade & Shelter’ is a visual spectacle, a veritable bird of paradise in this context.