理想生活之CWHISKY海口旗舰店丨中国海口丨LICO力高设计

2022/08/22 18:30:00

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前言

纯粹，偶然，交流，沉淀生活中轻松畅快的时刻。是 LICO 团队对单一麦芽威士忌与 Cwhisky 品牌理念的全新理解，也是 LICO 对当今实体品牌商业在物质、信息过剩的时代背景下，应当去体验什么，思索什么，更新什么，创造什么，成就什么的再一次追问、洞察与回应。

—— HaiKou，China 海口，新北部湾城市群 2022

THE IDEAL LIFE OF CWHISKY FLAGSHIP STORE 理想生活之 CWHISKY 海口旗舰店 # Clear # Casual # Communications A tour about self-fulfilment, self-settlement and self-building.

# 纯粹 # 偶然 # 交流

一场自我交付、自我安顿、自我建筑之旅

HUIZHOU,CHINA 2022

BACKGROUND

服务背景

Service

The Ideal Life Design

Area

Brand Flagship Store

Client

Cwhisky

服务

理想生活方式设计

领域

生活方式品牌旗舰店

客户

Cwhisky 海口旗舰店

DEMANDS

理想生活诉求

理想生活之 CWHISKY 海口旗舰店©LICO DESIGN

Cwhisky 是国内为单一麦芽威士忌爱好者提供更便捷、更具品质的文化交流与产品分享交易的平台品牌。海口旗舰店，面积 500㎡，面临椰城南渡江与横沟河入海口的交汇处，是 Cwhisky 品牌的海口首店。它承载着 Cwhisky 品牌文化理念传导、单一麦芽威士忌文化传播与产品发布、品鉴、交流、生活方式示范的重要作用，也将是 Cwhisky 树立在新北部湾城市群里一面鲜明而充满未来想象空间的品牌旗帜。

Cwhisky 是一个为中国威士忌爱好者提供更便捷、高质量文化交流和产品分享及交易的平台品牌。

CWHISKY·海口旗舰店，面积 500㎡，位于南渡江与横沟河交汇处，是 Cwhisky 品牌在海口的首家门店。

它在 Cwhisky 品牌理念传播、单一麦芽威士忌文化交流、产品发布、品鉴、交流和生活方式示范方面发挥着重要作用。

它也将是新北部湾城市群中打造一个具有清晰未来想象空间的品牌旗帜。

Cwhisky 是一个清晰、休闲、交流和无忧无虑的空间，是 LICO 团队对单一麦芽威士忌和 Cwhisky 品牌理念的新理解，也是对实体店在物质和信息过剩的当前情况下，体验、思考、更新、创造和实现的另一种探索、洞察和回应。

丰富源自匮乏，安顿源自不安。

私以为当代生活人的大多困顿皆因不够纯粹，用力抵抗偶然，疏于交流，包袱繁重。所以常常陷入一些未知的恐惧中，惶惶不安，企图通过对物质、资源丰富的不断追逐来填补精神与情感的匮乏。这，显然不是我们追求的理想生活方式与状态。

Abundance comes from scarcity, and settlement comes from restlessness.

In my opinion, people in the contemporary times are not pure enough. They resist the casual life, neglect communication and shoulder heavy burden, so that they always fall into some unknown fear and try to fill the lack of spirit and emotion through their pursuit of material and rich resources.Obviously, this is not the ideal life and the state that we pursue.

LICO 很珍视每一次服务生活方式类品牌的机会，也由衷地祈愿通过每一次深入不同客户所处的生活服务领域，打开一扇扇通往理想生活的门，获得一次次探索和开发理想生活方式的可能，为当代生活方式品牌和生活人提供一种自然略过头脑、具有某种精神力量与情感温度的、足以重唤本能感知、直抵心灵的生活体悟空间。幸运的话，或许还能生出美好发想，亦或是鼓舞人们更乐于热爱生活，忠于理想。

For one thing, LICO cherishes every opportunity to serve lifestyle brands, sincerely hopes to open a door to ideal life and obtain the possibility of exploring and developing ideal life styles by going deep into the fields of different customers. For another, LICO provides a space for us to comprehend life in a natural and instinctive way.

传统威士忌，原料纯粹，是大自然和时间的馈赠，受到当地人的喜爱和敬重，被誉为“生命之水”。

Cwhisky 品牌海口旗舰店的空间设计，延续了单一麦芽威士忌文化的这一基因和精神，并作了理念延展。

基于 50%DESIGN 的设计理念，LICO 设计师团队围绕“丰富与匮乏”、“不安与安顿”、“心外世界与心内世界”的课题而展开，以“纯粹、偶然、交流、沉淀生活中轻松畅快的时刻”为旨要，意在为每位访客宾朋带来一场关于“自我”交付、“自我”安顿、“自我”建筑之旅。

Traditional whisky, with pure raw material, is a gift of nature and time. It’s loved and respected by local people and known as “water of life”. The spatial design of the flagship store of Cwhisky in Haikou inherits the gene and spirit of the single malt whisky culture and extends its concept. Based on the concept of 50% design, LICO team focuses the design themes on “abundance and scarcity” “restlessness and settlement” “outer world and inner world” and means to brings a tour about self-fulfilment, self-settlement and self-building to every guest.

纯粹

纯粹，是一种向内的清除，向外的打开，是我和“我”的凝神交汇，没有杂念。于中正的空间中内置一方建筑，长廊凌空绕出，通往“我”的殿堂。扶梯缓入，身浸暗处，沿廊环窗，临末端，照见心中世界，空空然，无限自由，轻盈自在，无限遐想。

与威士忌的交往，重在心的交付，心的安顿，心的建筑，如此这般。

Clear

“Clear” means clearing mind and open vision, it’s a state of integration of heart and mind without distraction. In an open space, a corridor comes in the sky and leads to the “ego” hall. Escalator is slow in, the body leaning against the window is immersed in the dark. In this situation, one sees the world in the heart and goes into an empty, light, free and imaginative state. Association with whisky focuses on heart-settlement, heart-building so and so.

偶然

空间即功能，空间即陈设，空间即导视，空间即艺术。威士忌，足够坦诚，足够丰富，足够热烈，亦无需琳琅满目的堆砌，侍者只需退居堂内，紧张消解了，压力释放了，所有遇见，皆是偶然。遇见苏格兰丰沛的水源和大麦，遇见一款风度翩翩，遇见一位相见恨晚，遇见一席酒香和醉意，遇见一场琴笛悠扬，或是凯利高地之舞。偶然的来访，偶然的发现，偶然的相识，偶然的相知，偶然的情同此心，偶然的遇见陈酿多年的自己。

Casual

Space is function, display, guide and art.Whisky is sincere enough, rich enough and warm enough, it can dissolve tension,release pressure without luxurious decoration. All meetings just come as casual. In the world of whisky, we meet Scotland’s abundant water and barley, a charming person, a feast of wine and intoxication, a melodious flute, or a Kelly dance and Highland Fling. Finally, we find a mature self by accidental visit, accidental discovery, accidental acquaintance and other accidental events.

交流

威士忌无疑是极佳的心灵媒介，是燃烧的血脉，是情感和意义的流动，妙，不可言，空间亦如是。

有人，就有空间。有情，就有酒。空间有酒，就够了，之于品牌的格局气度。空间有酒还不够，还得有饮酒的心情，饮酒的心情就要给心灵腾空一片地来，之于待客、礼宾、安己之道。

酒逢知己者，饮。饮而与自我相会，与他者知，与世事明，与大地自然连接，与时空同频流动。

Communications

No doubt, whisky is a best spiritual medium. It’s the burning blood and the flow of emotion and meaning. It’s so wonderful, and so is the space.

Where there is people, there is space. Where there is affection, there is wine. A space for wine shows a generous gesture. Anyway, this is not enough, the mood of drinking is also a must. When we meet one who knows us well, we always drink. Drinking is a way to meet ourselves, understand others, know the world, connect with the nature and flow with time and space.

轻松畅快的时刻

美好的秘密在于速朽。威士忌，澄明透亮，自然是美物。美物便不可持久浸淫，度而有量，适可而止为好。独处时，亦或是雅集、商会，珍贵在其纯粹、偶然的，心灵交会时互放的光亮，珍贵在其轻松畅快的时刻，空间和酒悄然隐退，已不再是焦点，才是焦点。

每一次空间设计创作，对于 LICO 团队来说，都是一次时空穿越之旅，一次心灵的交付、安顿和建筑之旅。谨以 Cwhisky 品牌海口旗舰店诚献椰城与单一麦芽威士忌爱好者，借生活这杯性格最烈的酒，行生命这场常而无常的旅程，持久温和又如如不动。

或许，无一例外，最纯粹不过理想，最心安不过生活。

Carefree Time

Nice things are always short-lived. Whisky, clear and bright, is absolutely a nice goods. For a nice goods, we should take a suitable attitude towards it. No matter being along or joining a meeting, the focus is the relaxed and carefree moment, not the space and wine.

For LICO team, every space design is a transcendence tour of time and space, a settlement of heart, a journey of self-building. Here, CWHISKY·Haikou Flagship Store is set up as gift to the City of Coconut and the wine lovers of single malt whisky. Life is lasting and gentle in the process when we drink the strongest wine and enjoy the casual but unusual life journey.

Maybe, the truth lies in the purest dreams and the most peaceful life.

IDEAL LIFE

理想生活实景