现代极简香氛店丨中国上海丨上海木卡建筑设计有限公司

2023/02/02 19:13:48

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Residence Design . 2023

WARM . MINIMALIST . POETIC

这是一个国内Top5的全品牌集合香氛店设计。我们用极少主义的体块搭叠表达一种自古埃及即传承的人类原始土石建构建筑之意。空间层高优势明显，顶部喷黑做出视觉的隐藏退让，靠近人视尺度集中照度做出产品陈列和视觉焦点。

This is a collection design of top 5 candle stores in China. We use the minimalist block combination to express the intention of primitive earth-rock architecture inherited from Egypt. The floor height of the space is very advantageous. The top is sprayed with black to make visual concealment, and the product display with visual focus is made by concentrating the light illumination within the distance close to the human visual scale.

材质选用也尽可能统一凝练：象征香料的肉桂土色的沙质艺术灰泥；象征工业制作精致感的黑色拉丝不锈钢板以及象征自然主义崇拜的风化老木头。

We choose more uniform materials in the space design: cinnamon earth color art plaster which symbolizes spices; Black brushed stainless steel plate symbolizing industrial production and weathered old wood symbolizing naturalistic worship.

Zone A

引导墙娓娓道来的slogan和巨大枕木将视线引至店内，穿过导购台产生探索欲。

Slogan and huge sleepers in the guide wall lead the eyes to the store and create the desire to explore through the shopping guide.

Zone B

大陈列岛和大漂浮灯箱体块诠释尺度与引力，整面的国际香氛长产品线货架和多个可接触感受的移动陈列岛柜让人的选购欲迅速增长。

The large display island and the large floating light box block annotate the scale and attraction. The whole international fragrance long shelf and multiple mobile display island cabinets make people's desire to buy rapidly.

Zone C

转身来到精品区，各类国际香氛经典品牌均做对等陈列，C位的是现代香氛品牌鼻祖Trudon。

Turn around and come to the boutique area. All kinds of international fragrance brands are displayed. Trudon, the founder of the modern fragrance brand, is in position C.

Zone D

再向内是香水试香及活动体验区，金字塔叠级式的国际香氛短产品线陈列货架易于寻找和取拿，

站立式小岛台营造酒会式社交氛围，留白的墙面投屏也可最大程度引人入胜。

Further inside is the perfume test and activity experience area. The pyramid stacked international fragrance short product line display shelf is easy to find. Standing on the island platform creates a cocktail party style social atmosphere. The blank wall projection can also be the most attractive.

Zone E

最后是国内的小众品牌陈列区，利用戏剧化的处理悬浮发光岛台和背景曲面，以达到类似熔岩地貌的意向。也为一些Pop-up活动或线上直播提供场景可能性。

Finally, the domestic minority brand exhibition area uses the dramatic treatment of the suspended luminous island platform and the background surface to achieve the intention of similar lava landforms. It also provides scenario possibilities for some Pop-up activities or online live broadcast.

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