PlaySERIOUS 买手店丨中国深圳

空间概念

CONCEPT

来自时间：蝶，潜藏蜕变，未来的世界微微颤动。

如工业搭建的过程，时尚——是构建与演变。

蝶形绗架作为一种普通的舞台搭建的材料单元，兼具多变与稳定的矛盾特性，而蝶形本身即充满了幻变的隐喻。

Just as the process of industrial construction involves evolution and change, fashion is also a construct that evolves over time. The butterfly-shaped frame, a conventional component in stage construction, is a symbol that showcases contradictory characteristics of variability and stability, with the butterfly’s shape itself serving as a metaphor for change.

以蝶形绗架为文本追溯品牌的概念与基因，在构建与衍生中，制造一种工业粗糙感和精致时尚的对撞，创造契合于 PlaySERIOUS 买手店兼具精致与玩味的空间性质。

By utilizing the butterfly-shaped frame to tap into the brand’s concept and DNA, the composition and derivation reflect the industrial roughness of construction, while also being refined and elegant, in keeping with the refined and playful of the PlaySERIOUS.

场地

SITE

这是一次小空间买手店的新尝试，也是低矮空间的实验设计。场地原本是百货商场，整体层高有限，因此，我们采用不同的天花高度为功能分区，保持通透的空间关系。整个空间划分为内外区域，分别是前区（对外展示区）和后区（对内服务区）。

This is a new venture by a small boutique store, experimenting with the design of a compact low-ceilinged space. The site was originally a department store with limited vertical space, so we used varying ceiling heights to create distinct functional areas and to maintain an open spatial relationship. The space is divided into two zones: the front area, which serves as an outward-facing display area, and the back area, which is dedicated to internal services.

入口：预设的序列

ENTRANCE: PRESET SEQUENCE

前区入口设置为一个相对狭长的陈列空间，深色弧形体块增加空间的对比度，作为服饰的陈列背景，聚光灯与幕墙于一种聚焦的呈现创建“舞台”的场景，呈现理性精致的表达。

At the entrance of the front area, a relatively narrow display space with a dark, curved block enhances spatial contrast. Spotlights and curtain walls create a "stage" effect, making the background ideal for displaying clothing in a rational and exquisite manner.

将变化与对比作为预设，建立期待；既是前序与路径，也是场景与情境，相互呼应重叠，赋予空间以探索性，呼应 PlaySERIOUS 的品牌属性。

By establishing anticipation through the use of variation and contrast, the design creates both a prelude and a pathway, while the scene and setting complement and overlap with each other. This imbues the space with an exploratory quality that resonates with the brand attribute of PlaySERIOUS.

界面：框架与形式

INTERFACE: FRAME & FORM

简洁的几何结构、精细的框架形式与明晰的空间序列，构成具有兼容性的纯粹空间。灯膜与镜面，产生未来感的实验语境。金属与透明亚克力的材质对比，呈现虚拟与现实感的结合。

The clean geometric structure, intricate framing, and clear spatial sequence create a compatible, pure space. The combination of lighting films and mirrors produces a futuristic experimental atmosphere. Contrasting materials such as metal and transparent acrylic bring together virtual and real sensations.

绿色亚克力蝶形绗架以高饱和的色彩与精细的组件介入空间，如由程序语言生成的数字化模型，显现具有当代性的时间运动。空间成为一个自由真挚的界面，原本狭小的空间以一种本真的状态开放。

Green acrylic butterfly-shaped frames, with their high-saturation colors and delicate components, inject themselves into the space like a digitally generated model, exhibiting the contemporary aspects of time and motion. The space serves as a free and genuine interface, full of experimentation and imagination. The once-narrow area is now open in its truest form.

锚点 ANCHORS

将蝶形绗架作为主要设计元素，进行变形与重组，在不同比例与质感中具有不同的表现。如一个特定的符号，创建空间记忆的锚点。

Using the butterfly-shaped frame as the primary design element, it undergoes transformation and recombination to present different expressions through varied proportions and textures. This creates a specific symbol and a memory anchor for the space.

映射：关系探索 RELATIONSHIP EXPLORING

面对狭小的场地条件，利用镜面的特殊属性与创造性的空间语汇，创造层次，赋予持续的探索性。随着步径的变化，为空间带来更多可能性。

In the face of limited space, the special properties of mirrors and creative spatial language are used to create layers and imbue the space with a sense of continuous exploration. With changes in perspective, the space opens up new possibilities.

试衣间与仓库隐藏在镜面后，极大程度地拓展空间视觉，同时满足试衣的功能需求。以反映代替区隔，延伸着空间的尺度。

The fitting room and warehouse are hidden behind mirrors, expanding the visual space to a great extent while fulfilling the functional requirements of trying on clothes. Reflection replaces segmentation, extending the scale of the space.

在镜像的应用中，实体的区隔转化为对比——在开放与半开放之间，也带来新的关系与假设。在交错与置换中呈现出多层次的空间属性。

In the reflection of mirrors, physical boundaries are transformed into contrasts - between openness and semi-openness, new relationships and assumptions emerge. Multiple layers of spatial properties are presented through the interweaving and displacement of space.

拓展：想象空间

IMAGINARY DOMAIN

墙面与天花一体的粉色石材创造梦幻的空间肌理；通过抬高地面、降低天花与两侧镜面反射的结合，形成无限延伸的视觉效果；发光的地面消除了空间局限带来的压迫感。

The pink stone material, integrated with the walls and ceilings, creates a dreamlike spatial texture. By raising the ground, lowering the ceiling, and incorporating mirrored reflections on both sides, an infinitely extended visual effect is formed, while the illuminated floor eliminates the sense of confinement.

展览空间的设置，增加了与年轻群体互动的空间体验。在无限与变幻的属性中，具有场景更新的基础性，引我们走入不同的“片场”。

The exhibition space is designed to enhance the interactive experience with young people. It has a fundamental capacity for scene updates, like a virtual model that leads us into different "sets", with infinite and changing properties.

结语

CONCLUSION

空间成为一个具有启发性的容器与实验场。它承载着关于多重属性与自由观念的表达——反映新一代年轻群体的时尚精神与意识表达，由此深化 PlaySERIOUS 的品牌概念。

Space becomes an inspiring container and experimental field, carrying expressions of multiple attributes and ideas of freedom, reflecting the fashion spirit and consciousness of the new generation of young people, thus deepening the brand concept of PlaySERIOUS.

项目：PlaySERIOUS·玩物尚致买手店

地址：深圳万象城

时间：2022

面积：103m²

设计总监：李俊鹏

设计团队：周紫月，方如林

摄影团队：YUUUUNSTUDIO

今朝风日好 One Fine Day Studio & Partners（ofD）创立于 2013 年，是一家多元跨界的设计公司。我们提供包括视觉设计、空间设计、艺术装置、家具设计、品牌整合等专业服务。拥有跨领域、跨媒介的专业解决方案，致力于在品牌与受众之间建立有效的设计与创意沟通。

Established in 2013, One fine day studio & partners [ofD] is a multidisciplinary firm that offers a wide range of professional services, including visual design, interior design, art installation, furniture design, brand integration, etc. ofD has the cross-domain, cross-media solution and strives to establish effective design and creative communication between brands and consumers.

网站：ofgoffice123456