维拉夫人丨中国河南丨河南赤梁空间建筑设计有限公司

建筑包括两大要素：一个是智力因素，因为我们必须创造一个逻辑清晰的空间，一个有逻辑顺序和知识秩序的空间。同时，你必须运用感官赋予空间以勃勃生机。这是创造建筑空间的两个主要方面，一个是实际和理论的，另一个是感官和直觉的。

——安藤忠雄

Tadao Ando

在接手此次项目中，前期勘探前营业空间时遇到一些旧木板，而这些跟随了许久的木板也将在新的空间中继续承载它们的重量。In taking over the project, some old boards were encountered during the early exploration of the pre business space, and these boards that have followed for a long time will continue to carry their weight in the new space.

旧木板的使用成为项目起稿的出发点，通过某种方式植入新场所，作为新旧场所的变更和对于老客户的情感传递。对于本次项目所希望建立的一种舒适的穿搭体验，我们将 Villa Madam 的概念集中于重组和新生，作为概念其挑战在于品牌属性表达和全新体验空间趣味化的转变。

We hope to establish a brand new wearing experience for this project, which is located in Yuanyang, Henan Province. We focus on restructuring and renewal in the concept of Villa Madam. As a concept, its challenge lies in the expression of brand attributes and the interesting transformation of new experience space.

△店铺外观

外立面穿插与结构塑造基调，透光玻璃引光与展示。

我们通过重新组织户外和室内体块之间的联系，通过延长动线来解决室内外高差问题，方位的转换来增强仪式感与情景转换，同时构建平台休息区域来供交流与短暂休息，使室内与公共街道形成缓冲地带。

The facade is interspersed with the structure to shape the tone, and the transparent glass is used for light introduction and display. We reorganize the connection between outdoor and indoor blocks, solve the problem of indoor and outdoor height difference by extending the moving line, and enhance the sense of ceremony and scene conversion by changing the orientation. At the same time, we build a platform rest area for communication and short rest. Form a buffer zone between indoor and public streets.

△店铺入口

空间氛围根据品牌调性来进行塑造，意在营造一种偏向柔和微妙的和谐场域感。The space atmosphere is shaped according to the brand tone, which is intended to create a soft and subtle sense of harmonious field.

△收银台

对收银台体块拆解重组，赋予新的形式，同时形成了一道景观，也对空间与品牌诠释出全新的定义。

The disassembly and reorganization of the cashier block gives new meaning, and at the same time forms a landscape and interprets a new definition of space and brand.

△中心售卖空间展示

中心售卖空间的展示设计为可活动性，老木头作为承载厚度与时间的一名功臣，我们进行重点强调。承重件与展示件的材质脱离，使其更为展示。同时可以以不同的组合形成不同场域体验；以中心装置为核心构建整个空间，通过抽象的设计手法将整个场域内包裹其中。

The display design of the central sales space is movable. As a hero of bearing thickness and time, we emphasize that the material separation between the bearing parts and the display parts makes it more display. At the same time, different field experiences can be formed in different combinations; Take the central device as the core to build the whole space, and wrap the whole field through abstract design techniques.

△ 陈列区

作为整个场域的中心点，我们希望整个消费体验更具有仪式感。塑造形式感的同时，我们希望能够给与品牌更多的展示方式。弧形多功能展示柜融合立式展示区域，同时背部形成挂衣区，侧面形成鞋包展示区。包裹的半弧造型体块的围合感，连接整个场域空间的基调，使得体块装置与空间融合，赋予场域内空间仪式感。

As the central point of the whole field, we hope that the whole consumption experience has a sense of ceremony. While shaping the sense of form, we hope to give more display ways to the brand. The arc multi-functional display cabinet integrates the vertical display area, forms a clothes hanging area on the back and a shoe bag display area on the side. The enclosed feeling of the wrapped semi arc shaped block connects the tone of the whole field space, makes the block device integrate with the space, and gives the sense of space ritual in the field.

△ 看向户外展示区

△试衣间

△ 细部

△平面

图

△解析图

项目名称：Villa Madam

项目地点：河南

设计时间：2021 年 01 月

竣工时间：2021 年 04 月

设计机构：河南赤梁空间建筑设计有限公司

软装设计：河南赤梁空间建筑设计有限公司

主案设计：张真

项目撰文：张真、李海峰

项目摄影：张真

摄影后期：张真郭韵溪

材料供应商：共造室内建材

关于

|

赤梁| RedBeam.DesignStudio.

张真，赤梁营造| RedBeam.DesignStudio.创始人/设计主理人。

赤梁|RedBeam, Design Studio. 設計團隊曾多年任職於國際知名設計機構，致力為不同行業的前瞻性客戶提供符合當代美學的居住及商業空間。作品致力於通過建構及空間介質關系，塑造東方語境下的當代性與在地性。

RedBeam, Design Studio.Founded in Yuanyang, Henan Province, the design team has worked for many years in international well-known design institutions, and is committed to providing residential and commercial space in line with contemporary aesthetics for forward-looking customers in different industries. The work is committed to creating modernity and locality in the Oriental context through the construction and spatial medium relationship.

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Global Building, 145# Qingnian Road, Jinshui District, Zhengzhou, Henan

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17601312657

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