中海佛山汇德里项目售楼处丨中国佛山丨北京山禾金缘艺术设计股份有限公司

佛山市是烟火气与全球化的双向碰撞中生长的魅力之地，北滘正以“艺术城市”为出发点，打造一系列地标和城市符号。

如何为极具烟火气的老北滘人和披着现代生活气息的新北滘人提供一个融合的城市活力地标，我们以佛山传统文化为基石，提炼多种具有代表性的文化符号，用年轻化的设计语言去表现传统文化的特色，中海首席梦想官 IP 化身空间的守护者。

以小海为原型，结合空间功能和文化属性，打造 4 个专属于汇德里项目的小海 IP 形象，呈现佛山专属的潮流的文创。

Taking Foshan’s traditional culture as the cornerstone, we refine a variety of representative cultural symbols, and use the younger design language to express the characteristics of traditional culture. Taking Xiaohai as the prototype and combining the spatial functions and cultural attributes, the chief dream officer of China Shipping IP incarnates the guardian of the space, and creates four Xiaohai IP images specifically belonging to the huidelhi project, presenting Foshan’s exclusive cultural and creative trend.

山禾以品牌策略构思，为项目设计了 4 个角色代言，以 heybo 小海现身：佛小海 FO-Heybo、阅小海 YUE-Heybo、咖小海 COFFEE-Heybo、趣小海 QU-Heybo。以空间功能属性和全新社交场景为出发点，创作逻辑逐层递进：1.空间角色设定；2.情绪价值引领；3.品牌策略构思。“带你逛逛我的文创集市”——佛小海。

01Haybo 文创集市&佛山限定

根据佛山的地域性，结合醒狮文化，以小海的 IP 形象，通过主题建构、文创集市、设计、陈设打造中海佛山「UNI」生活中心，展示未来社区的生活方式。

According to the regionality of Foshan, combined with the Xingshi culture, with the IP image of Xiaohai, the "uni" life center of Zhonghai Foshan is built through theme construction, cultural and creative market, design and furnishings to show the lifestyle of the future community.

沙盘区，沙盘紧邻的展示台，起到和洽谈区的隔断作用。船造型的墙面，展示着关于佛小海 IP 的周边和咖啡文化。

Sand table area, the display platform adjacent to the sand table, serves as a partition from the negotiation area. The ship shaped wall shows the surroundings of the Buddha Xiaohai IP and the coffee culture.

空气中弥漫着咖啡香，在心间慢慢谱写出一首开心的小诗。——悦小海

02UNI 空间&休闲阅读

Leisure reading

在这里串联起生活美学、社群社交、娱乐休闲等多种形态，赋予人们可被感知的美好生活方式。诗意滤光、唯美花艺、自然生活、咖啡文化交织于空间之中，令人共鸣于生活的美学，意境沁然。

Here, various forms such as life aesthetics, social networking, entertainment and leisure are connected to give people a better way of life that can be perceived. Poetic light filtering, aesthetic flower art, natural life and coffee culture are interwoven in the space, which resonates with the aesthetics of life, and the artistic conception is refreshing.

休息区整体通透面连接内外，成为向城市开启的巨大美学窗口与生活方式呈现的舞台。窗内，人们灵活散坐交谈，美学陈列、艺文活动穿插，引人驻足；窗外，城市街道与人流自然融合，自成风景。

The rest area connects the inside and outside with the whole transparent surface, becoming a huge aesthetic window and a stage for presenting the lifestyle to the city. In the window, people sit around and talk flexibly, and aesthetic display and artistic and cultural activities are interspersed, attracting people to stop. Outside the window, the city streets and the flow of people naturally blend into a landscape.

03UNI 空间&咖啡社交

Coffee socializing

在这里有你喜欢的咖啡，满足味蕾；有你中意的手作，满足身心。静下来在咖啡萦绕的氤氲芬芳里，慢慢体会手作带来的乐趣。

Heybo 小海作为咖啡大使，在空间中多感官的为客户带来深度体验。

Here is your favorite coffee to satisfy your taste buds; Have your favorite hand work to satisfy your body and mind. Calm down in the dense fragrance of coffee, and slowly experience the fun of hand-made. As a coffee ambassador, heybo Xiaohai brings customers in-depth experience through multi senses in the space.

日咖夜酒，“早 C 晚 A”是年轻人的生活方式。满足社群日常聚会、餐食、社交休闲等需求。

Coffee, wine, It is the lifestyle of young people. Meet the needs of the community for daily gatherings, meals, social entertainment, etc.

冲浪不酷，快乐才酷。——趣小海

04UNI 空间&守望灯塔

Watch Lighthouse

小海转化为孩子的守护天使，为孩子们的快乐保驾护航。趣小海，有着孩子一样惹人喜爱的外表。它友爱且善意，是孩子最好的心灵伙伴。孩子的喜悦是单纯的，阅读、游戏于他们而言都是最好的，闪闪发光。

Xiaohai becomes the guardian angel of the children and escorts their happiness. Qu Xiaohai has the appearance of being loved by children. It is friendly and kind, and is the child’s best spiritual partner. Children’s joy is simple. Reading and playing are the best for them.

落地窗的区域是儿童活动区。柔软的地毯，可爱的朋友，在他们的童话世界里，趣小海常驻从不缺席。嘻嘻哈哈，跑跑跳跳，孩子之间的相处方式自然有趣。温馨友爱的情感，无论何时都是我们关于未来儿童世界最好的期许。

The area of the French window is the children’s activity area. Soft carpet, lovely friends, in their fairy tale world, Qu Xiaohai is always present. The way children get along with each other is naturally interesting. Warm and friendly feelings are our best expectations for the future children’s world at any time.

项目名称｜中海佛山汇德里项目售楼处

委托业主｜佛山市顺德中海嘉森房地产开发有限公司

业主团队｜华南区：罗涛 简伟杰 谢文博

佛山公司：廖原 林嘉伟 贺荣兴 聂琦

项目地址｜广东佛山

竣工时间｜2022 年 5 月

设计公司｜北京山禾金缘艺术设计股份有限公司

软装团队｜郭红梅 粘伟静 王雪 廖家权 徐春回

硬装公司｜峻佳设计

软装摄影｜万隽视觉-梁俊

-END-

郭红梅/创始合伙人

参与团队

北京山禾金缘艺术设计股份有限公司(SHD 山禾设计)2009 年成立于北京。企业致力于追求回归生活本质的空间设计，为精英阶层定制独有的高端空间体验。SHD 山禾设计集合了品牌、空间、艺术、媒体、陈设等优质资源，是一家以高质高效设计服务为核心竞争力，专注于高端设计定制服务的设计服务型企业。

Beijing Shanhe Jinyuan Art Design Co., Ltd. (SHD shanhe design) was established in Beijing in 2009. The company is committed to the pursuit of return to the essence of life space design, customized for the elite class unique high-end space experience. SHD shanhe design is a high-quality design service company with high-quality and high-efficiency design service as its core competence, focusing on high-end design custom service.

SHD 山禾设计为多种类型的项目提供优质的空间设计服务，包括地产项目、医疗项目、健康养老、特色小镇等。自创立至今，山禾金缘与世茂集团、中国金茂、泰禾集团、中海地产、阳光城集团、龙湖地产、珠江地产、合生创展、泰康集团、中交地产、华夏幸福等均建立了长期良好的合作关系，为客户创造了众多脍炙人口的经典作品。山禾设计亦是全国首家提出“返璞生活本质”设计理念的高端定制设计服务型企业。

SHD shanhe design provides quality space design services for various types of projects, including real estate projects, medical projects, health care, feature towns, and so on. Since its establishment, Shanhe Jinyuan has established long-term good cooperative relations with Shimao Group, China Jinmao Group, Taihe Group, Zhonghai real estate, Yangguangcheng Group, Longhu District real estate, Zhujiang real estate, Hesheng Chuangzhan, Taikang group, Zhongjiao real estate, Huaxia happiness, etc., and has created a number of well-known classic works for customers. Shanhe design is also the first high-end custom-made design service enterprise in China which puts forward the concept of "returning to the essence of life".

合作伙伴