好利来Market主题店丨中国武汉丨SLT

2021/06/21 20:01:01

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Holiland Market 项目室内图

HolilandMarket Interior View

©吴鉴泉

Holiland Market 好利来武汉，在现代集市中引爆烘焙欢愉

集市，是一种极具共情特点的社会生活场景。在集市中，食物成为纽带，串联食客、品牌和场景。温馨友好的社交氛围，既增强了个体的情感体验，也让本应属于独自狂欢的消费行为发酵成一场美食爱好者的社群派对。这种由空间体验在心理层面触发的社会化行为，闭合出集市独特的“场所精神”。

Market is a social life scene characterized by empathy. In the market, food becomes a bond, connecting diners, brand and scenes. The warm and friendly social atmosphere not only enhances the individual’s emotional experience, but also ferments the consumption behavior that should belong to the carnival into a community party for food lovers. This kind of socialized behavior triggered by the space experience at the psychological level closes the unique "place spirit" of the market.

Holiland Market 项目外观

Holiland MarketExterior View

©吴鉴泉

SLT 受好利来 Holiland 之邀，打造其位于武汉天地的全新主题店。在一个国际潮流与前卫文化灵感交相辉映的商业中心，“集市 Market”概念的选择是一种人文主义的温情回归。在此基础上，SLT 用极具现代感的材质和跳跃活泼的元素来突破人们对集市的固有印象，在传递好利来 Holiland“天然新鲜”食材理念的同时，构建“Holiland Market”年轻化、个性化、潮流化的现代精神属性。

SLT is invited by Holiland to create its new themed store in Wuhan Tiandi. In a commercial center where international trends and avant-garde cultural inspiration complement each other, the choice of Market concept is a warm return to humanism. On this basis, SLT uses extremely modern materials and lively elements to break through people’s inherent impression of the market. While delivering Holiland’s concept of "natural and fresh" ingredients, SLT builds the modern spiritual attribute of Holiland Market which is young, personalized and trendy.

Holiland Market 武汉店限定蛋糕产品

Holiland Market Wuhan limited products

©Holiland 好利来

明快色彩与奇妙材质呼应集市的现代精神属性

Dynamic colors echomodern spiritualattributes

©吴鉴泉

在 Holiland Market 的设计中，我们利用自然界基础的三种形态——对内外空间进行形态构思和统领划分。作为造型结构中精髓元素的归纳，这三种简洁的几何造型传递出不同的情感线索和视觉印象：“圆”象征交流、沟通；“方”代表传统；而“三角”代表潮流。

In the design of Holiland Market, we use three basic forms: Circle, Square, and Triangle, to conceive internal and external space. These three simple geometric shapes convey different emotional cues and visual impressions: Circle symbolizes communication; Square stands for tradition; Triangle represents trend.

空间动态示意

Diagram-Gif

©SLT

三种建筑体块的相互配合、交融、形变，既是对蛋糕造型的视觉呼应，也是对“集市”多元文化内涵的映射。

Holiland 烘焙的创意灵感与集市生活的人文体验在视觉上交叠在了一起。

The mutual deformation of these three elements is not only a visual echo of the cake shape, but also a reflection of multi-cultural connotations of the market.

The creative inspiration of Holiland Baking is overlapped visually with the humanistic experience of the space.

不同组合方式的外摆

Stalls arrangedin different ways

©吴鉴泉

Holiland Market 的外摆区域既是对露天集市摊位的还原，也是室内空间的延伸。作为过路行人的 First Sight，由三种基础形态对应生成的不同主题“摊位”通过极具潮流感的活力色彩夺人眼球。

The exterior area of Holiland Market is both

a restoration of the open-air Market stall

and an extension of the interior space.

As the First Sight of passers-by, booths generated by three basic forms catch the eye through the dynamic colors with a strong sense of fashion.

沿街摊位拉近与行人的距离，活力色彩抓人眼球

Stalls closethe distancewithpedestrians

©吴鉴泉

摊位造型上的差异从社交属性的心理学特点上，暗示了人群的不同聚合模式。

不锈钢烤漆材质的方形座椅模块为非固定的场所道具，在保证耐用性的前提下，可以根据顾客数量、就餐规律、餐位密度适应不同的就餐形式，体现集市灵活性、流动性、适应性的特点。

From the psychological characteristics of social attributes, the differences in boothshapes suggestdifferent aggregation modes of crowds.

The square seat module made of stainless steel paint is a non-fixed place prop. Under the premise of ensuring durability, it can adapt to different dining forms according to the number of customers, dining rules and seat density, reflecting the market characteristics of flexibility, fluidity and adaptability.

弧形展台在多方位视角带来不同空间纵深体验

arc stand brings multi-dimensionalperspectives

©吴鉴泉

从大门径直进入，映入眼球的蛋糕展示区是由 SLT 精心打造的不规则的弧形展台。弧形由基础形态“圆”通过无线变幻得来，而“圆”作为一个极具包容感的象征图形，暗示着弧形展示台在任意方向上的观赏性。空间的体验面向变得多边化。同时，作为一个视觉中心，垂直方向上三种不同材质构成的弧形元素，彼此交错，在有限的室内环境里制造出观看体验的呼吸感。

Entering directly from the main entrance, the cake exhibition area is an irregular curved display stand crafted by SLT. The arc is derived from the basic form "circle" through wireless changes, and "circle", as a symbol with a very inclusive sense, implies the appreciation of the arc display stand in any direction. The experience of space becomes multi-dimensional. At the same time, as a visual center, three arc-shaped elements made of different materials interlace with each other in the vertical direction, creating a breathing sense of viewing experience in the limited indoor environment.

垂直方向不同材质的光影碰撞

light and shadow in vertical direction

©吴鉴泉

弧形线条牵引室内平行视觉

arc lines serie

the parallel vision of the interior space

©吴鉴泉

室内的墙面采用了水磨石、肌理漆等材质，色彩的运用上延续了活力橙与青草绿，传递出青春自然的氛围。嵌入式柜台金属板的创造性运用和天花上的动态旋转屏幕，在制造视觉冲突效果的同时，为空间带来一丝动感。

The interior walls are made of terrazzo, texture paint and other materials. The use of color continues the vitality of orange and grass green, delivering a youthful and natural atmosphere. The creative use of embedded counter metal plates and the dynamic rotating screen on the ceiling bring a sense of movement to the space while creating a balanced visual conflict.

蛋糕展示及收银区

cakedisplay&check out area

©吴鉴泉

蛋糕与人类情感的联结是什么？是喜悦的礼赞，是温馨的早餐，是节日的馈赠，还是甜蜜的幻想？在 Holiland Market，我们回归到最具烟火气息的街头巷尾，在车水马龙的商业区构建了一个透明的、愉悦的、开放的记忆容器。熟悉集市的亲切与创意空间的惊喜，将微妙而新鲜的体验融合。烘焙的乐趣和灵魂的欢愉在一瞬间的满足中引爆——这便是 Holiland Market 的精神意义。

What is the connection between cake and human emotion? Is it a joyful praise, a warm breakfast, a holiday gift, or a sweet fantasy? At Holiland Market, we return to the most pyrotechnics of the streets, creating a transparent, pleasant and open memory container in the busy business district. The familiarity of the market and the surprise of the creative space combine to create a subtle and fresh experience of the fusion. The joy of baking and the pleasure of the soul explode in a moment of satisfaction -- this is the spiritual meaning of Holiland Market.