开，关 多品牌时尚店

ON/OFF

是一家复星集团和BFC旗下拥有众多顶级独立设计师品牌的买手店。它位于上海外滩金融中心商业区，由

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最新设计完成。设计旨在一个自由变动的空间中给顾客提供有趣而又艺术性的购物体验。设计师运用明暗交错的灯光变换，精选色彩的组合，灵活可变的装置系统以及精致材料的碰撞精心构造了一个充满都市年轻活力的流动性空间。

Situated in a prominent position within Shanghai’s Bund Financial Center, ON/OFF is a multi-brand store focused on up-and-coming fashion designers. Studiolite’s design aims for a trendy

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artistically-inspired experience through high-end, layered spaces. By interweaving lighting, atmosphere, artful color composition, and the whimsical collision of delicate materials, a dynamic spatial succession is formed, channeling the city’s youthful vitality.

ON/OFF

高矮不一的半弧形墙壁，与衣服的裁剪融为一体，仿佛是“量体裁衣”定制一般。半弧形墙壁的曲线为整个

ON/OFF

增添了绝妙的视觉动感。墙壁上的弧线与屋顶弧形天花延伸至地面的弧线互相交织，营造出空间曲线美的同时也自动分流了顾客的购物路线。空间顶部天花线条纵横交错的天花内部嵌入了灯管，与室内的照明形成交错的光线分布，与镜子层叠映射出层次感。

A playful entwining of varying curves dance throughout, carefully-tailored solid and filigree arcs which combine, bridging floors, walls, and ceiling, generating a sense of flow. Light embedded in the metal structures, and textural differences in materials, contribute to the overall three-dimensional weave, forming a constantly shifting succession of visual layers.

店面被划分成更小、不同的区域

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每一块对应一种特定的氛围和商品类别。这种多变的几何结构在每一个拐角处都会产生动态的视觉效果。由于

ON/OFF

整体墙面的颜色是偏柔和的，各区域活跃明快的彩色几何拼接地毯与墙面的色调互相均衡，完美的进行了活力与质感之间的衔接过渡。设计师选用的水磨石，天然大理石等材料，有些材料保留着原始的打磨痕迹，与衣物的手工剪裁纹理相碰撞，仿佛让人置身于抽象派和构成主义的美术馆之中。

The plan and storefront are divided into smaller, distinct zones; each corresponding to a specific atmosphere and product type. This changeable geometry engenders dynamic relationships and views at every turn. Most of ON/OFF uses a clear color palette, which contrasts sharply with dramatic bursts of color. Walls, furniture, and carpets combine into of vibrant mosaic defining each zone, toeing the line between pop and elegance. Terrazzo, marble and other crafted, more sensual materials are used in select locations. The store morphs into a gallery, referencing a diversity of movements, from constructivism, to abstract art.

ON/OFF

的入口呈开放式流线形，透明橱窗和色彩跳脱展架向路人直观展示了精致商品，连结着内与外的目光与陈列。入口中央是一个可旋转金属半球，高亮度的镜面材质可以折射出周围环境的变化，将半球旋转至一定角度路人可以从缺失的半球隔断处隐约看见店里的展架，吸引他们进入店内一探究竟。入口的最右端是一条如洞穴般神秘的通道，安装了特制的

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软屏组合，唤起了人们的好奇心。这块区域将作为快闪区域进行使用。

The inner storefront of the store appearsas a smooth, porous surface containing a variety of displays for different scales of enticing products. This generates a more playful relationship between interior and exterior than a conventional vitrine. Near the arched entranceway, a mirrored half-sphere rotates, offering tantalizing glimpses of the interior,whilst reflecting the surroundings. To the far right, a vortex of LED screens forms a tunnel-like pop-up zone to the far right, arousing the curiosity of passers-by.

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打破了传统的展架模式，通过灵活的展陈设计，自由的组合陈列方式，为以后品牌的展示方式提供更大的自由空间。私密的水吧区域则可以眺望整个外滩码头和上海标志性的风景。当顾客在

ON/OFF

浏览时，每一个细节都会不断给他们带来惊喜与探索感。

A customized, modular furniture and hanger system allows infinite possibilities for creative product display in each zone. Meanwhile, in the back of the store, a more intimate bar area offers breathtaking views of the Bund and Shanghai’s iconic skyline. As one moves through ON/OFF, each element contributes to imbuing a continuous sense of surprise and discovery.

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