2018当代家居潮流观念展

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展览视频

DDS展览是家具行业内引导设计风潮的集群展,今年参展商有23家.每届展览空间都希望通过设计能够引发人们对整个行业的深度思考.同时展览空间设计还要考虑到每个参展商家视觉展示的公平性,以及整个展览主题形象与23 参展商不同个性形象之间的矛盾关系.主形象太强,就缺少了百花齐放的创意爆发氛围.单体的商家形象呈现过强就会造成整个展览视觉杂乱,缺乏主题性.

DDS is a cluster exhibition leads the design trendin the furniture industry, 23 exhibitors  tookpartintheeventthis year. Aim of every exhibition is to provoke people'sdeepthinking about the whole industry through designs. The design of the exhibition space need to take into consideration of the fairness of visual display foreach participating exhibitors, as well as the contradiction between image of the whole exhibition the me and  individuality of the 23 exhibitors. If the image of the whole exhibition is too strong, it will fade away different creative ideas, while on the contrary, if the image ofindividual exhibitor is too strong, it will lead to visual clutter and lack of the me of the whole exhibition.

由于家具是人生活中最常用的工具,其生产使用与整个自然环境的物质循环密切相连.所以展览就围绕家具本身,通过对家具进行各种变形组合,延伸出由家具构筑的人造自然——陡壁,迷林、山丘.警示人们关注家具产业链与整个环境之间的关系.

Furniture is the most commonly used tool in our life, and its production and using connected closely with the natural environment of material circulation, so the show is concerned about the furniture itself. Different combinations of furniturecreate different artificial nature such as

“

cliff

”“

forest

”

and

“

hill

”

.  It alerts peopletopay attention to the relationship between furniture industry chain and the whole environment.

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概念推导

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区块功能分析

三个区域形态也根据主题选用不同视觉形态与空间形态,为参观者提供了充满变化的观展体验.

Different visual forms and spatial formsareselected according to the me for the three spaces, which provide audience with avariety of viewing experience.

入口区域要公平的向观众呈现不同的参展商的产品,同时又能够打造足够吸引眼球的视觉效果,能够在绚丽的展览会场中把观众吸引过来.所以我们用所有参展厂商会涉及到家具,打造了一个弧形的家具墙——陡壁,,墙面的家具都是收集的废弃家具,经过修复喷成白色.结合投影3Dmapping技术,让废旧家具墙转换成了炫酷的多媒体秀.承载投影机的中心立柱上也不停的呈现该展区的参展商LOGO.对参观者起到很好的预告作用.

The entrance area need to  fairlypresent different exhibitors

’

 products to the visitors, and at the same time create enough eye-catching visual effects to attract visitors. We use all participating exhibitors

’

furniture to build a curved furniture wall

“

cliff

”

. All furniture used are discarded furniture that we collected. Being repainted it in white and combined with the using of 3 dmapping technology, the old furniture wall is turned into cool multimedia show. Logos of exhibitors are constantly presentedonthe center pillar that holds the projector , which is a pretty good forecast to the visitors.

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入口概念

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入口概念

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入口通道

第二个区域迷林为一个圆形的广场空间,整个区域解决的问题就是主题空间形象与展商个性形象之间的矛盾,我们在广场边缘用各种家具框架,结合竖向木条构成一个半透明密林空间,人们透过密林缝隙可以探索性的发现后面展示空间.通过一个过渡的灰空间解决了整个矛盾.

The second area

“

forest

”

 is a round square, mission of this space isto solve the contradiction between exhibitors

’

individuality and the image of the whole exhibition. On the edge of the square, a  semi-translucentdense forest spaceis formed by all kinds of furniture frame combined with verticalsplints. Visitors can explore the exhibitions pacehides behind the forest.Thus the contradictionwascompleted solved through this transitional space.

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 森林区域概念

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森林

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林中小路

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家具组成的森林

广场中心的主题雕塑是选用生产家具废弃的板材作为材料,通过设计作品本身向观众传递可持续的理念.

Materials of the me sculpture in the center of the square are discarded furniture boards;this work is to convey the concept of sustainability to  all visitors.

第三个区域为一个长方形的广场区域,需要一个场所能为四周的展位提供交流洽谈的区域,还能具举办整个展区的活动的场所. 所以我们用最基本的凳子形态进行演变拓展,衍生出长凳.方凳,树池,屏风.并用他们在广场的中心构建了一个山丘, 山丘的阶梯高度与形状很好的兼容了上面所需要的功能,同时还打造了一个家具构成的人造景观,为整个广场带来更多情感与乐趣.

The third space is a rectangle square. It should be aplace where surrounding exhibitors could interact with visitors, as well as a place that could hold activities for the whole show. We use the most basic stool form to create benches,square stools,tree pools and screens, with which we  builta hill in the center ofthe square. The step height and shape of the hill satisfiessaid functions,  while the hill itself atthe same time creates an artificialland scape consisting of furniture which brings more emotion andfun for the whole square.

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椅丘功能分析

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椅丘与拱门

第三个广场区域也会面临多个商家个性的形象与整个展示空间氛围与格调之间的矛盾,,所以在椅子山丘与展商之间我们设置深度为1,5米的拱门,一方面它与中间山丘形成了规则排列与自由构成的对比效果,更重要的是拱门的深度控制观众同时看到展商的个数.只有当观众站在每个展商拱门的正前方的时候,商家的空间形象才能完全的映入眼帘,而旁边更远的展位,被拱门遮挡掉大部分内容,更远的展位就只能看到整齐的拱门与外面伸出的品牌logo,这样就建立了个更有序的信息获取逻辑,也解决了共性与个性之间的矛盾.

The third space also need to deal with the contradiction between multiple exhibitors

’

individualitiesand atmosphere and style of the entire exhibition space. An arch 

with a depth of

1.5-meter was built between hill of chairs and the exhibitors. On the one hand, its ordered arrangement contrasts with the free form of the hill in the center

. On the other hand,

the depth of the arch limits the number of booths that the visitors could see at a glance. Only when the visitor stood directly in front of a exhibitors arch,exhibitor

’

s whole space imagecan come into view completely

.

For booths nearby, the arch blocks out most ofthe content, and forother father booths only neat arches with brand logos stretched out could beseen.In this way, a more orderly logic of information acquisition isestablished and the contradiction between commonness and individuality is alsosolved

.

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第三区域广场视野控制分析

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活动区

△ 椅丘与屏风

△ 出口

△ 副入口

△ 平面图

项目

名称：2018当代家居潮流观念展展览设计

项目地点：上海国家会展中心H3馆

项目类型：展厅

项目面积：2000平方米

主持设计师：何牧

设计团队：张倩、任伟、孙蒙

项目持续时间：2018年5月至9月

主要材料：多层胶合板，白色乳胶漆，废弃板材，旧家具

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