柏林时装周 Olymp 展厅，和谐结构与独特主题的完美融合

柏林时装周

Berlin Fashion Week

柏林，德国

Berlin, Germany

V10设计为德国著名时装品牌Olymp集团在2020德国柏林时装周上的展厅完成了室内方案设计。

V10 completes Olymp showroom for Berlin Fashion Week.

此次展厅的设计搭建是与时尚品牌顾问Nico Hofmann先生联合为他的客户Olymp设计。时装周的展厅位于柏林老中心火车站改造而成的STATION Berlin会展中心。项目是Olymp品牌春季发布会在时装周上的重要环节。而这个知名的时装品牌Olymp则是于1951年成立，在2019年的营业额高达两亿六千万欧元。

今年的柏林时装周从1月13日开幕到1月17日闭幕共吸引了超过七万参观者。

Designed in collaboration with Fashion Brand Consultant Nico Hofmann and his client Olymp the Showroom for Berlin Fashion Week is located in a converted railway station, Berlin Dresdner Bahnhof. The project is the backdrop for the launch of the 2020 spring collection by renowned fashion brand Olymp. Founded in 1951, the company had a turnover of over 260 million euros in 2019. This year Berlin Fashion Week ran from the 13th to the 17th of January attracting approximately 70,000 visitors.

(Site location)   

(Image of the site)

NIco 

Hofma

nn先生

带着对空间

清晰

的

想法找到V10。

项目有着紧凑的

时间节点，

有限的预算以及对品牌呈现的

细致要求

。

Nico Hofmann approached V10 with a clear idea for the space. The project had to be delivered on time, on budget and inspire future retail realizations for the brand. 

因此，根据现场空间的特点，V10从以下三个方面提出了思考：

遵从与现有建筑结构的和谐共处，通过自立式的结构分割从而减少对现有结构的伤害。

创造一种模数化的装置产品以保证可持续性与轻巧性。

展示每个精选主题的独特性，并通过空间设计和灯光引导来连接经典产品与休闲产品的流线。

Given the peculiarity of the location, the design focuses on the three key aspects.

Respect and enhance the existing structure by designing freestanding minimal partitions with no anchoring on walls and ceilings. 

Create a modular installation reusable and sustainable by designing lightweight modular elements. 

Distinguish each product on display by controlling space and light and by guiding visitors through the Classic and Casual collections.

(Plan drawing) 

(Axonometric diagram) 

两个隔断墙面重新定义了The Lofts空间中的穹顶，不但让整个空间拥有独立的主题区域，也创造了一种有序的流线连接。

两个隔断墙面通过门，窗，通道等可通达空间让游客探索新的区域。

并且通

过镜面的设计来延展空间和营造特别的反射意境。

Two walls in each room redefine the experience of The Lofts vaults. They create a number of independent and interconnected rooms which help to clarify the content of each part of the collection. 

The walls are perforated with doors, windows and passages, attracting visitors to discover new areas. Mirrors are cleverly placed to generate special reflections

.

(Photographs by Olymp)  

墙面同时也起到了展品背景墙的作用，并通过灯光设计的结合为展品增添丰富的层次感。射灯将岛台的产品高亮，漫反射灯光营造了适宜的空间氛围，并且和特殊的墙灯一起，将空间与穹顶点亮。

The walls are also the technical backdrop of the collection and the key light source for the products. Spotlights control the islands display, diffuse panels provide the right atmosphere to each room and special lights illuminate the existing building bricks and vaults. 

(

Photographs by Olymp

)

一个共通的主题贯穿了Olymp的两个产品主线，经典款与时尚款，并且通过丰富的材料和展示装置的组合，为每个产品创造出独一无二的展示氛围。

One common theme is carried across the classic and casual collection with a palette of 

materials and furniture types which responds to the specificity of the products on display.

(

(Photographs by Olymp

)

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