瓯江公元上城营销中心 | 年轻生活与传统空间的完美融合

  瓯江公元上城  

TIMES ONE IN OUJIANG

“Buy experience, not things.”

你所珍爱，甚至视为不可或缺的物品，只能游离于你生命之外。相反，美妙的体验则可以融入你的生活，成为自己生命的一部分。

A pleasant and varied experience are often more impressive than buying the goods. You may not have the possession of a lovely thing that you cherish, or which makes  you feel indispensable into your lives. However, a wonderful experience will become part of your life.

 功能 · 格调 · 氛围 

Function · Style · Ambience

    销售中心的空间氛围将直接影响到客人的心理。近年来地产行业的日趋激烈，功能单一的传统销售中心正逐渐失去市场竞争力，迫切需要有革新的思维来打破行业领域的局限性。销售中心

如何升级，让其在满足营销功能之余拥有其他作用，是我们在设计过程中一直探索的方向。

The ambience of the sales center is a direct impact on customer experience. In recent years, the real estate industry are facing increasingly fierce market competition situation. As traditional sales center with single function are becoming less competitive, it is necessary to think in new ways to break the limitation of the industry. Therefore, we have been exploring upgrade design of the sales center with diversified functions, which offers a new feature from Green series 2.0 to 3.0.

"社区在先，商业在后"

Community more than a sales centre

瓯江公元上城坐落于温州沿海产业带的瓯江口核心区，紧邻瓯景河绿廊，是浙江省审批的第一个产业集聚区。

    本项目作为格林系列3.0版作品，整体空间主打体验感、生活感，在如今这个快节奏多模式的社区空间中，犹如一处港湾，为人们提供一处难得的停留之所。

置身其中得你感觉不到这寸土寸金的黄金地段有任何压抑或是冰冷的气息，弥漫在空气中的是种如家般宾至如归的轻松与舒适。

The project is located in the core area of Oujiang estuary in the coastal industrial zone of Wenzhou, which is close to the green corridor of Oujiang river. The coastal industrial zone is the first industrial cluster which approved by Zhejiang Province. As the Green series 3.0, this project brings alternative experience of livable urban space for customers, which provides people a great place to rest in this hurried lifestyle composite community space. Instead of bringing a feeling of depression or coldness at the most prosperous spot, it creates a relaxed and comfort space where makes you feel like home.

年轻群体将会是这里的主旋律。

他们个性、自由、独立，所追求的风格与传统意义的空间概念有所不同。设计师

将年轻人

生动而多元化

的生活理念与思维方式注入其中，

使之成为一个

有颜、有料、有趣，充满吸引力的

社区空间。

The design mainly aims at the young generation. Their personality, freedom, independence and favourite style are different from the traditional concept of space. The designer think from the young people’s perspective with their lively and diversified lifestyle concepts to create a community space that is beautiful, informative, interesting and attractive.

▲文创花艺展示区

cultural floral display area

    设计围绕文创花艺展示区、艺廊模型区及接待水吧区铺陈展开。每个区域由若干个多元空间复合而成，行走动线

将每个群落

自由贯穿，每个人都能在这

个充满自由气氛的交互场所中

找到自己喜欢的角落，拥有自己的体验与定义。

The design is centred on the cultural floral display area, the art gallery model area and the restaurants & diners area. Each area is made up of several composite spaces. The arrangement of the interior circulation flow connects different areas. People can find a relaxed space in this interactive free ambience and have their own experience and definition.

▲入口装置楼梯

Entrence Installation Stairs

    楼梯设计是空间的起点及标志。将建筑一层到二层的空间联通，随着舒缓的上升节奏慢速游走，有种空间循环感，同时给建筑提供结构上的支持。窗外朦胧的光影在视线中穿行而过，浑然一体的力量感与结构美形成了独特记忆点，满足大家的“视觉系”追求。

The staircase, also regarded as the symbol of the space, is where the design starts and provides structural support for the building. The building connects the first floor to the second floor. If you slowly walk downstairs to upstairs, there is a sense of space circulation. The dimmed light and casting shadow pass through the window, the structure and strong beauty is like a visual feast which make people feel very touching and impressive.

▲水吧区

Restaurants and Diners

   设计师充分发挥空间优势，构思出体验为主、快速多变的年轻生活方式。结合了展示、水吧、洽谈等复合功能的模块，既构成了一个商业模式下的销售中心，也演绎出一个充满生活感的书店、酒吧、沙龙、艺术之廊。

Designers make use of the advantage of space,  conceiving a lifestyle that is experiential and changable for young generations. Combined with display, restaurants and diners, meeting room and other composite functions, These spaces constitutes a sales center under the business model, and creates a bookstore, bar, salon and art gallery of contemporary life as well.

▲开放洽谈区

Meeting Room

整个

洽谈及展示

空间的

设计侧重打造一个极具社交感的场景效果。集合多重功能

形成自身的标签，打破

都市丛林的钢铁壁垒，

让人们充分参与到这个空间中来，在其中

或坐或站，

三五成群的交流自己的体验与感受。设计师用不同的空间关系构成人们多元化的交流方式，由此搭建一个可传播、分享、交流，让“自我”得以释放的生活化创意社交平台。

The design of the meeting room and display space focus on creating a social scene with multiple functions to form their own labels. The design breaks the coldness of the urban city and intends to actively involve the visitors in which they can sit or stand, exchanging their experiences and feelings in groups. Designers form a diversified communication style by creating different spatial relationships, and offer a socialized creative platform that can spread, share, communicate and released. 

    最值得称道的设计，是一种以跳跃的方式出现在空间之中的书吧元素。在空间内某个不经意的地方分布着可供歇息沙发与可以随手取阅的书架，自然光线

延伸而入

，

提升室内亮度的同时活跃了整个空间

，

简单而又真实

。

The bookstore is the biggest distinctive feature of the space where people can get a good rest on the sofa or take several books on the shelf. The natural light makes the space looks brighter and lively.

▲艺廊展示区

Art Gallery Model Area

    一个好的作品不应局限在最基本的使用功能上。

在设计之初，设计师便考虑到日后销售中心用途转换或改造时可能会面临的问题，其中涉及到建筑内部结构、室内空间、装饰风格等。所以最终我们呈现出的，是一个可以进行功能转换、具有可持续成长

价值的场所。

A splendid project should not limited with basic functions. Designers have considered the potential problems on renovation of the sales center, including internal structure of the building, interior space, and decorative style. Therefore we finally present a place where functional transformation and sustainable growth can be achieved.

▲VIP室

VIP Room

-END-

工程名称 | 瓯江公元上城营销中心 

设计团队 | 何军  Shiow  陈晓洲  聂家俊

软装设计 | 沃屋陈设  许启南

项目完工 | 2019年1月

项目面积 | 1140 ㎡     

项目地点 | 温州

项目摄影 | ingallery

“

于强室内设计师事务所创办于1999年，定位为“室内设计师事务所”，旨在成为优秀室内设计师共同工作的设计平台，通过信息互动带动设计观念的不断进步，使团队保持先进的、国际化的视野与设计活力。历经十余载，我们组建了一百余人的工作团队，主创设计由来自中国大陆及海外归来的优秀室内设计师、建筑师组成。同时建立了完善的项目运作与管理系统，有效控制项目实施全过程的顺利进行，保障设计成果的完美实现，积极分担客户在项目管理方面的精力投入。

通过多年的努力，我们建设完成了从“设计创意”、“工程技术管理”到“软装、设计、实施”，以及“进口高端设计产品供货”的设计项目各环节完整链条的服务系统。能够满足客户对全面设计服务，以及最为高端设计服务的需求，从而形成了鲜明的经营特色与独有的市场竞争力，并能有效控制最终的设计实施品质。

我们理解设计，更理解生活！

［联系地址］深圳市南山区华侨城创意文化园北区A3栋502

YuQiang & Partners