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为品牌打造出一个独特的“海岸”空间,仿佛置身于海滩之上,让人们感受到品牌所要传达的澳洲式生活态度。消费者可以自由地放松身心,感受品牌所要传达的自然、健康的生活方式。
Create a unique "coastal" space for the brand, as if you are on the beach, so that people can feel the Australian attitude towards life that the brand wants to convey. Consumers can relax and feel the natural and healthy lifestyle that the brand wants to convey.
“瞭望台”上的人观察着周围的景象、远处的地貌和海上的船只。上下镜像的斜坡曲面造型形成了“瞭望台”—咖啡操作吧台,上方使用了冲孔板材料,原本实质坚实的铝板做成孔状,让整个空间轻盈且层次丰富。
The people on the "observation deck" observe the surrounding scenery, the distant terrain, and the ships at sea. The sloping curved shape of the upper and lower mirrors forms the "observation deck" - the coffee operation bar. The upper part uses punched plate material, which was originally solid aluminum plate and made into holes, making the entire space lightweight and layered.
咖啡师可以清晰的观察到人群的动态,与消费者交流。“瞭望台”作为空间中重要的组成部分,把空间分为静区与动区。
Baristas can clearly observe the dynamics of the crowd and communicate with consumers. As an important part of the space, the "observatory" divides the space into a static area and a dynamic area.
瞭望台的左侧为静区。这个区域被设计成一个安静、舒适的空间,更适合于办公和小憩。墙面上的贝果装饰元素巧妙地将品牌主打产品与空间设计相结合,强调产品特色,巩固品牌文化与品牌所要传达的价值观。
The left side of the observation deck is the quiet zone. This area is designed as a quiet and comfortable space, more suitable for office and nap. The bagel decorative elements on the wall cleverly combine the brand's main products with the space design, emphasizing product features, and consolidating the brand culture and the values that the brand wants to convey.
区域内的轻盈木质家具与空间氛围协调一致。使用的小体块拼接地面铺砖,有一种在室内的“沙子”感觉,同时使空间更加活泼、轻快。
The light wood furniture in the area is in harmony with the atmosphere of the space. The small blocks used are spliced with bricks on the ground, which gives a feeling of "sand" indoors, and at the same time makes the space more lively and light.
瞭望台右侧为动区。动区更接近户外,结合户外的景色,空间氛围更加轻松自由。使用冲浪板、海上运动器材等元素作为软装上的搭配,增强空间的功能性和趣味性,点缀空间的同时也极大提高空间利用率。
The right side of the observation deck is the moving area. The moving area is closer to the outdoors, combined with the outdoor scenery, the space atmosphere is more relaxed and free. Surfboards, marine sports equipment and other elements are used as collocations on the soft decoration to enhance the functionality and fun of the space, embellish the space and greatly improve the space utilization rate.
在整体选材上,采用了微水泥、柔性岩板等材料来呈现关于海边的印记。微水泥以其细腻的质感和丰富的色彩,塑造出一种自然、宁静的海滨氛围。柔性岩板则以其轻薄、易加工的特点,呈现出海边岩石的独特质感。
In terms of overall material selection, materials such as microcement and flexible rock slabs are used to present the imprint of the seaside. With its delicate texture and rich colors, microcement creates a natural and tranquil seaside atmosphere. The flexible rock slab presents the unique texture of seaside rocks due to its lightness and ease of processing.
空间充满了海边咖啡和休闲场景的意境,让人们仿佛置身于一个宁静的海岸线,尽情享受大自然的怀抱。感受澳洲式舒适自由、自然健康的生活态度从而影响咖啡文化的塑造,创造一种独特的咖啡浪潮。空间设计从品牌出发,空间传递品牌价值与树立品牌形象,从而更好的为品牌赋能。
The space is full of artistic conception of seaside coffee and leisure scenes, making people feel like they are in a quiet coastline and enjoying the embrace of nature. Feel the Australian-style comfortable, free, natural and healthy life attitude, thereby influencing the shaping of coffee culture and creating a unique coffee wave. The space design starts from the brand, and the space conveys the brand value and establishes the brand image, so as to better empower the brand.
品牌客户 | 香馥Sharefoods
项目面积 | 约70㎡
项目地点 | 广东东莞松山湖万象汇店
设计公司 | 5+2.studio设计事务所
设计总监 | 易永强
设计团队 | 陈东婷、卢瑞琳
设计协助 | 熊焕玲、张艳玲、李紫玲
摄影后期 | 张云鹏
视觉排版 | 吴晓莹
Project Brand | Sharefoods
Project Area | About 70㎡
Project Location |The Mixc Mall , Dongguang,Guangdong
Interior Design | 5+2.studio
Design Director | Yi Yongqiang
Design Creation | Chen Dongting、Lu Ruilin
Design Assistance | Xiong Huanling、Zhang Yanling、Li Zilin
Post-Photography | Zhang Yunpeng
Editor | Wu Xiaoying
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