汉斯格雅梦中浴室丨德国丨IFG

Photographs: Philip Kottlorz

浴室是居室当中最为隐秘的空间之一。很久以来，它只被看作是一个单纯的功能性设施。但近年来，浴室的地位不断提高，已逐步成为衡量生活品质不可或缺的一个标准。浴室装置高级制造商汉斯格雅集团精准地把握这一变迁，应时而动，将其产品组合从原有的龙头和花洒等出水设施扩展至浴室瓷砖和家具等制品。

The bathroom is one of the most intimate rooms in the home. For a long time, it was considered a purely functional place, but it has become more of a living space in recent years. This shift in perception has not gone unnoticed by hansgrohe. The well-known manufacturer of premium bathroom fittings wishes to move away from the theme of just water, expanding its portfolio to include bathroom ceramics and furnishings.

Videos:Philip Kottlorz

For this reason, hansgrohe specifically entrusted IFG to create a new bathroom world for it to showcase its product concept. Accepting the commission, we designed three sets of "dream bathrooms" with completely different styles for hansgrohe to meet the different needs of the owners. These three sets of designs can be used as a source of inspiration for hansgrohe to participate in exhibitions, or to arrange exhibition halls or shoot online display images.

As part of this move, hansgrohe invited us to stage the new hansgrohe bathroom world. We came up with no less than three dream bathrooms that are just as individual as their imagined users. The bathroom concepts will be used as a tool of inspiration at trade fairs, in showrooms and also digitally.

人生太美，何必局限

Life Is Too Short to Be Tied Down

如今的浴室一如人之天性——各不相同。一方面，每个人都可以有自己的人生设想，不再受制于一定之规；另一方面，生活也比过去变得复杂，而且变化速度越来越快。因此，我们并不想将某一种浴室设计定义为“最理想的设计”，而是致力于开辟空间，创造选择，让每一个人都有机会从打造心仪的浴室开始，设计自己的人生。

Today’s bathrooms are as diverse as the people who use them. Life plans are no longer simple and rigid, but have become more complex and changing. Which is why we don’t present the perfect bathroom, but give you a range of options for designing your dream bathroom.

我们所做设计更在于抛砖引玉，鼓励主人——无论从色彩、材质还是居住体验方面，敢于做出一个忠于自我的选择。走入我们的设计，就像是打开一个展现个性的魔盒——可多可少，可繁可简，亦可尽在之间。

With our inspiration, we dare you to do things differently. Whether in terms of colour, texture or comfort. And we invite you to express your individual personality through your bathroom design. This can be more or less, minimalist or opulent – or something in between. We thus pay tribute to hansgrohe’s brand message: ‘feel alive - be alive’. Our dream bathrooms are in tune with their users and translate lifestyles into lively living spaces. ‘Better Analog’, ‘Better S’ and ‘Better E’ are three stages that represent very different wishes and needs through their mix of surfaces, materials, lighting and accessories.

Better Analog——极简中的一丝感性

Better Analog

“Better Analog”的受众是一个注重品质，崇尚生活中美好事物的群体。无论是色彩还是材料，该设计都以简约为风，线条清晰、边角齐整，从装修到家具，贯穿始终。在一面以抽象简约图案组成的照片墙间，大幅镜面镶嵌其中，将整个浴室变为一间私人画廊，一个收藏品店。天花板上的圆形开洞表明了光线来源——可以是灯光，甚至可以是天光。

Better Analog addresses a target group that values quality and appreciates the finer things in life. The colour and material schemes are minimalist, with clear lines and rectangular shapes dominating everything including the bathroom furniture. A large mirror blends into a picture wall with minimalist abstract artworks in a Petersburg hanging. The bathroom is thus transformed into a gallery and a space for collectors. Above this, a round ceiling cut-out opens up and hints at where light or perhaps even daylight can enter this very private museum space.

精心设计所散发的空间张力再配以材质烘托，例如仿效天然石材的细腻地砖、带有立体深度的白色墙砖等，用打破完美的设计语言反衬出空间的完美气质。在淋浴间里，瓷砖墙面与抹灰墙面相辅相成，抹灰墙面覆盖转角过渡，在隐秘的角落提供一隅温馨与保护。

We extend the tension of this precise staging through the materials, such as a natural stone-effect porcelain floor and a white tile with a great material depth – a beautifully imperfect perfection. In the shower, the tiled surface is interrupted by a smooth plastered surface. It wraps around the corner, providing a sense of security in the intimate moment of nakedness.

这间浴室采用亚洲风格饰物，不仅让人联想到东方的简约，而且凭借其美感与物喜的情感与细节又为空间赋予一丝感性。毕竟一个追求品质、享受生活者的世界并非是“简约”二字即可一语代之的。

Asian accessories are not only associated with minimalism. Their particular aesthetic and pleasure in the object and its detail bring a dash of sensuality into the space. Because our world for connoisseurs and high expectations is never purely minimal.

Better S——流连忘返的身心家园

Better S

色彩鲜亮、不拘一格、丰富多元——这就是我们的浴室设计“Better S”。通过壁纸搭配墙漆，令这间浴室可轻松换颜。比如当孩子长大之后，父母希望重新装修，这种便利就是一个很大的优点。不仅如此，即便是心血来潮，它也给主人充分的发挥空间，就像一种默默的鼓励，让人敢于展现自我。

Colourful, playful and versatile – this is how Better S presents. By using wallpaper and paint, this bathroom can be changed up quickly and easily. It adapts to your life, for example when your children leave home. And it allows users to be bold and reinvent themselves, depending on what suits them at any given time.

另外，这间设计的另一个着眼点是打造一个数字生活之外的世外桃源。整个空间的材质凸显手工质感，在不规则且深浅不一的表面质地下散发出美妙的自由气息。再配以前景中的大量绿植，令人联想到可持续发展的精神维度和勃勃生机，完美呼应了洗手盆的柔润线条和木质材面。为主人构建起一间流连忘返的身心家园。无论是谁，都可以在这里写下自己美好生活的点点滴滴。

Moreover, it serves as a counter-design to the digital world. A handmade tile with a beautiful textural depth forms a large and tactile backdrop. In combination with the many green plants, we create a sustainable bathroom with a dynamic feel, which corresponds perfectly with the softness of the washbasin design and the wooden surfaces. A feel-good bathroom in which to linger, have fun and (re)write stories together.

Better E——每日一游

Better E

“Better E”是一套个性强烈的浴室设计。它的主人应该是一个善于表达自我，乐于彰显个性，希望把旅途的故事带回家的人。这间浴室的瓷砖选择在民族与时尚间游弋，再配以蓝色墙面，构成深与浅的对比和张力，起到拉大空间感和体验感的效果。由旅行纪念品和草编工艺构成的装饰物与图案相得益彰，“神态自若”地在墙上占据自己的一席之地。

Better E is a bathroom for strong personalities. It’s clear that the person who lives here wants to express themselves, loves to travel, and is happy to put their personality on display. The tiles in this bathroom walk the line between ethnic and fashion. And in juxtaposition to the blue wall, they create a tension between dark and light surfaces that makes the room appear larger and more tangible.

不规则的排列方式凸显主人的自然放松和宽阔胸怀。正如中间摆放的那条长凳——来自远方，满身岁月的痕迹，默默讲述人生的故事，为空间赋予一份无可置疑的个人气质。我们为这间浴室选择了仙人掌作为绿植，因为它也代表了与众不同的个性，而且又有雕塑般的形态，散发出别具一格的艺术气息。

Travel souvenirs and woven straw objects create a world of accessories that plays with patterns and finds its place on the wall quite confidently and naturally. Their almost disorderly hanging creates a natural nonchalance and expansiveness. Just like the pre-loved, Asianstyle wooden bench, they tell stories from a life well lived, and add a very personal layer to this bathroom. Cacti are also plants with a ton of character, like sculptures or another idea of art.

总而言之，这间浴室传递的能量是主人棱角分明的性格、成熟稳健的人生阅历，和敢于尝试、敢于表现自我的生活态度。

All this conveys an energy that shows that the person who resides here lives their life to the full, enjoys creating things, and dares to bring disparate things together.

一个寻找自我的平台

A Platform for Getting Things Right

三间浴室设计，无论是哪一间，都像是在大声表明——我就是我，我居如我欲。第一个设计低调内敛；第二个自由灵活；第三个彰显个性。这正是私居的美好之处——没有哪一种不可以，哪一种其实都可以，因为生活就是一件非常私人的事。这是我们与汉斯格雅一起打造的梦中浴室。它们是一个挖掘灵感的平台，为主人寻找自我开辟最佳途径。

All three bathroom designs are about showing that you can do things exactly the way you like. The first is more subtle in approach, the second universally applicable, and the third much more of a bold statement. The beauty of creating your own space is that you can’t really do anything wrong, but you can do a whole lot right, because living is simply inherently personal. Together with hansgrohe, we have created an inspiration platform in the form of these three dream bathrooms that helps you get things right.

Client: •Hansgrohe SE

Location: • Schiltach

Status: • Completed (2023)

Categories: • Architecture & Interior/ • Fair Stand & Exhibition

Photography: • Philip Kottlorz

Team: • Peter Ippolito • Alessandro Belometti • Marjan Choroumi • Manu Dhanked • Johannes Hanebuth • Charlotte Scheben • Oliver Wenzig • Aleksandra Wytrykowska

Partner: • Lichtwerke GmbH Köln (Lighting Design)

Copyright: • Ippolito Fleitz Group

Xiaohongshu: IFGshanghai