WAYFARE 酒吧丨中国武汉丨向生设计事务所

项目信息｜

项目名称：WAYFARE 酒吧

设计单位：向生设计事务所

项目地址：武汉江汉路文创大楼 2 楼

主创设计师：王华丽

Project Name：WAYFARE

Design Company：XSHENG DESIGN CENTER

Location：2nd Floor, Wenchuang Building, Jianghan Road, Wuhan

Leading Designers：HUALI WANG

▼酒吧品牌分析 Brand Analysis

酒吧是人们会面的地方，人们在这里与喜欢的人聊天，学习与不喜欢的人相处。社交成为一个人在一间酒吧最先寻求、最看重的东西。酒吧文化的核心就是社交。

酒——悄然复苏的社交信号

Bars are places where people meet. People chat with people they like and learn to get along with people they don’t like. Social networking has become the first thing a person seeks and values most in a bar. The core of bar culture is social. Alcohol-a social signal for a quiet recovery.

▼ 客群分析 Customer group analysis

年轻群体/20—27

消费核心诉求｜打卡拍照聚会，潮流、独特、自我表达，hiphop 酒吧、潮流科技感

小资群体/28—36

打卡拍照小众

潮流 品质 交互

有一定距离感 小众 包容性强

中产阶级 /36 — 45

隐私性 舒适 商务洽谈 品质

需求 选择明确

▼ 区位分析 District Analysis

项目位置临街，步行街范围

交通便利，交叉路口，人群可流动可驻足，社交属性强

自带标签及前期累计的流量（文创大楼及咖啡店）

周边建筑和街道氛围文化属性强

The project location is facing the street, the pedestrian street range.

Convenient transportation, intersections, crowds can flow and stop, strong social attributes.

Self-labeled and accumulated traffic in the previous period (cultural and creative building and coffee shop).

The surrounding buildings and streets have strong cultural attributes.

人群密度大，年龄层不定性，年轻受众群体相对较多

The population density is high, the age group is uncertain, and there are relatively many young audiences.

▼概念提炼 Concept extraction

一种良好的社交状态叫 —— 微醺

刚刚好的边界感，不是“直给“

调和型的鸡尾酒吧，味道和情绪层次丰富

A kind of good social status is called Slightly drunk.

Just a good sense of boundary, not "direct to".

Harmonious cocktail bar, rich in taste and mood.

WAYFARE+鸡尾酒=

“9 号车厢”

▼ 原始平面 Original Plane

▼ 平面规划 Plane Layout

1:入口等候

2:包间

3:厨房

4:吧台区

5:散座区

6:卡座区

7:储藏、更衣

8:装饰陈列

9:卫生间

▼ 元素提炼 Element Refinement

废弃的车厢、破碎的石块

通过分解、提取、重组的手法

体现新与旧、粗旷与细腻的沉浸式空间

Abandoned carriages, broken stones.

Through the methods of decomposition, extraction, and reorganization.

An immersive space that reflects the new and the old, rough and delicate.

▼ 模型图 Model diagram

▼ 效果图 Rendering

▼ 实景图 Project Reality

当你推开这扇蒸汽工业气息的门，你便开始了一场在这鸡尾酒世界的徒步旅行。

When you open the door of the steam industry, you start a walking tour in the world of cocktails.

延伸的废旧车厢让客人更加有“旅人”的代入感。放下烦恼放松地品尝一杯鸡尾酒。

The extended scrapped carriages make the guests feel more "traveler" substitution. Let go of your worries and relax with a cocktail.

美式复古音乐在耳边奏起，俯看窗边路上车水马龙。举杯共饮，尽兴而归。在这沉浸式微醺酒吧感受人间百态。在紧张生活的缝隙里，寻到一个放空自己、释放自己的地方。

American retro music played in my ears, looking down at the window, the traffic was busy on the road. Toast and drink together. Feel the world in this immersive bar. In the crevices of stressful life. Find a place to vacate yourself and release yourself.

部分图片源于网络

往期推荐

○ 向生作品｜栖梦民宿-室内篇

○ 向生作品｜栖梦民宿-室外篇

○ 品牌策划｜薄荷汽车·新能源汽车展厅

○ 向生作品｜KENGEE 仟吉自然烘焙剧场