赣电城售楼处丨中国江西丨东咫集团丨达普利装饰设计工程

▲项目实景拍摄

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城市凝聚着人们共同的生活梦想。后疫情时代，伴随着房地产市场的竞争日益激烈，售楼中心作为房企运营服务前端的重要场景，成为各大地产商谋求服务升级的一个示范窗口。

The city embodies the common life dream of people. In the post-epidemic era, with the increasingly fierce competition in the real estate market, the sales center, as an important scene in the front of the operation and service of real estate enterprises, has become a demonstration window for major real estate developers to seek service upgrading.

▲项目实景拍摄

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当用户变得更加精细敏感，如何围绕其核心与真实生活需求进行服务场景的精细化运营，是当下各大品牌进行突破转型的关键。

When users become more sophisticated and sensitive, how to carry out refined operation of service scenes based on their core and real life needs is the key to the current major brands’ breakthrough and transformation.

▲项目实景拍摄

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基于此，以地产企业的资源管理和服务升级为要点，达普利设计，

从前期产品策划，到场景模块搭建和设计落地，打造出场景集约、更能可持续运营的主题售楼中心——赣电城。

Based on this, to the real estate enterprise resource management and service upgrade as the main points, Dapuri design, from the early product planning, to the scene module construction and design landing, to create a scene of intensive, more sustainable operation of the theme sales center.——GandianCity.

▲项目实景拍摄

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01. Design thinking

| 设计思考

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1、差异性 /Differences

2、主题性 /Thematic

它具备亲地性、落地性及高度的辨识性，因地制宜为背后的品牌及团队创造尽可能多的话题，进而能快速被传播，夺人眼球并经久流传，是我们对于本项目起初的期盼。故此，我们给予这个项目独特的空间元素及丰富的精神诉求。

It should be pro-ground, landing and highly recognizable, and create as many topics as possible for the brand and team behind it according to local conditions, so that it can be quickly spread, catch the eye and spread for a long time. This is our initial expectation for this project. Therefore, we tried to give the project a unique spatial element and rich spiritual appeal.

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▲效果图展示

©DOOZY GROUP

02. Design positioning

| 设计定位

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本案在设计中以“市场、空间、产品”的逻辑，契合建筑的物象语言于结构灵感以玉带一般的水流为元素，以气势磅礴的游轮舞会为承载空间场景的介质，突破想象、重塑风尚，在独一无二的秀场概念下，激发生活的磅礴诗意。

This case in the design of the logic of "market, space, product", fit the architectural image language in the structure of inspiration to the jade belt as the element of water, with the majestic cruise ship dance as the medium bearing space scene, break through imagination, reshape fashion, under the unique concept of the show, stimulate the majestic poetry of life.

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艺术的创作，基于时代的精神，承载于技术的升级丰富人类的情境体验。

设计以柔性的造型语言，勾勒出空间灵动而曼妙的气质，水的形意渗透于细节之中，让人们恍若置身抽象的水境却不见水之实物，更添意趣。

人们在艺术中想象生活，在生活中感知艺术！

Artistic creation, based on the spirit of The Times, is loaded with the upgrading of technology to enrich the situational experience of human beings. The design uses flexible modeling language to outline the dynamic and graceful temperament of the space. The shape and meaning of water permeates the details, making people feel as if they are in an abstract water realm but not seeing the real object of water, adding more interest. People imagine life in art, perceive art in life!

▲项目实景拍摄

©DOOZY GROUP

03. The floor plan

| 平面图

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▲图形

演变

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▲平面图

©DOOZY GROUP

01. Design positioning

|

设计定位

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去商业化

——

去除商业化是目前售楼处的趋势，

可以让消费者进入空间后有种轻松自在感或是犹如在艺术馆、博物馆、图书馆这样的空间，减少对于销售员的防备心，也能在舒适的空间做出愉悦的交易。

The surrounding landscape is surrounded by water. In the interior design, we also extend the waterscape around to the interior to let the water flow continue to extend, and also increase the interest and landscape of the internal space, so that the architecture, landscape and interior are all intertwined and echoed.

▲项目实景拍摄

©DOOZY GROUP

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艺术于人文的融合——利用建筑的手法，让空间与空间之间更为开阔，也让阻隔更少。联系人与人之间的交流与感官，让参观的客人有更多的艺术体验感。

▲项目实景拍摄

©DOOZY GROUP

02. Soft outfit positioning|软装定位

▽延续硬装空间设计，通过对传统建筑的提炼，地理环境的元素提取，加上当地文化的精神表达，用素净优雅的手法来诠释人文之美，衍生出现代都市人对居所的追求：体现空间的张力，表达对质感、细节、品味、氛围、精神诉求。

Continue hard outfit space design, through to the traditional architecture of refining, geographical environment elements extraction, combined with the local culture of the essence of god, to explain the beauty of humanities in plain and neat and elegant style, modern urbanites are derived from the pursuit of residence: reflects the tension of the space, expressed texture, details, taste, atmosphere and spiritual pursuit.

▲五感分析

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▲材质分析

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▲项目实景拍摄

©DOOZY GROUP

03. Design pattern

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设计形态

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以沉浸式的体验感抵消销售的商业化、用艺术形式去倡导符合客群的圈层文化间所向往的一种生活方式，以此强化身份认同感，同时提升营销溢价。

To offset the commercialization of sales with the sense of immersion experience, to advocate a lifestyle desired by the circle culture of the customer group with the form of art, so as to strengthen the sense of identity and increase the marketing premium at the same time.

▲项目实景拍摄

©DOOZY GROUP

特别鸣谢

/

Special thanks

甲方设计总马建丹先生及其团队全程指导

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项目信息 /

Project information

项目名称：赣电城售楼处

项目地址：江西省 · 安义县

项目施工面积：2457㎡

室内设计单位：东咫集团丨达普利装饰设计工程

项目总负责：王晚成

设计负责人：

刘伟

方案团队 ：黃立清、洪芳芳、邓喆、赖崇斌

施工图团队：刘飞、周志鹏、李文强、杨力华、朱志强

软装负责人：唐婉蓉

软装团队：曾海涛、洪浩

工程负责人：李敏奇

工程团队：楊義勝、邹静、何毛女、廖宗宇