上海银州魔方公寓室内设计丨中国上海丨LOD朗奥建筑

项目信息 Project Information

项目名称: 上海虹桥魔方生活集团 3.5 产品展示中心

建筑事务所: LOD 朗奥建筑

建筑面积: 920㎡

景观面积: 155㎡

项目地址: 上海市闵行区程家桥路 288 号

项目参与者

主创设计团队：LOD 建筑设计事务所

参与合伙人：

LOD 创意设计总监：Ann Yan|严春岚

LOD 建筑设计总监：Yimei Chan|陈绮薇

项目经理 Xenia Cheng|程骁

室内设计: Colleen Fan|范玉雯；Guoxiangqian|钱国祥；Kim Li 李金；

景观设计:Ternence Sun|孙杰；Sandy.Gao|高珊

深化设计: Wei LI|李伟；Ternence Sun|孙杰；

软装陈设、导视设计: Ying Wang|王莹；

品牌设计: Colleen Fan|范玉雯

摄影：Chenggang Cai|蔡成钢

委托方: 魔方（上海）公寓管理有限公司

施工方: 上海馨筑建设工程有限公司

合作方: 软装家具|漾子家居(天津)有限公司；

固定家具：嘉善优邦装饰工程有限公司

设计概念位置和周边

魔方公寓公区 3.5 升级改造-上海银州魔方公寓项目位于上海市闵行程家桥路 288 号银州国际商务大厦 B 座，项目周边有多条地铁线环绕，交通便利，周边配套设施齐全。设计范围包括室内公区设计、入口门头及内庭院景观广场设计。设计面临的挑战是：如何在一个内街的入口空间内，链接室内、室外、景观，转化为活跃的公共社交空间。

Location and Surroundings

Shanghai Yinzhou Mofang Apartment is located in Block B, Yinzhou International Business Building, No. 288, Jiaqiao Road, Mincheng District, Shanghai, with many subway lines connection and convenient public transportation. The design scope includes the indoor public area, entrance portal and landscape design of the inner courtyard. The challenge was to transform the interior, exterior and landscape into one active public social space.

设计策略：Montage Environment with Social Moment

社交活动活动更内向，功能服务更外化，将住居公寓社交空间打造成功能化、品质化的多元场所。

Design strategy: Montage Environment with Social Moment

Social activities are more internal with functional services more external; the social space of the residential apartment is built into a multi-functional and quality third place.

建筑外立面设计概念：宅院一体营造空间叙事主题，构造理想居所的更广泛户外社区、城市功能拓展。

景观庭院连接公区门头将庭院与公寓公区紧密的联系在一起。公区健身房、娱乐区及餐厅可供多业态人群用户使用。庭院内部以木质花箱围合成可保护用户私密性的入户花园。

景观庭院设计 L 型平台式休闲踏步，室外庭院不规则地放置了 0.6 米边长的正方形草坪铺地，增加了室内外的景观文化感；内庭院广场化规划，以复合型居住人群结构为基础，构造在空间氛围上能引导人群从户内独居走到外部开放小社会的院落式“微缩社区”中。

建筑外立面整体色漆折弯铝板，增加了竖向视觉的延伸感和整体感。室内装饰材料以水磨石、色漆、壁纸及金属冲孔板为主，使空间具有明确的品牌元素，辨识度增强。

Design Concepts of Building Facade and Landscape

The combination of building and landscape creates a spatial narrative and develops a wider outdoor community of utopian residencies and functional urban growth.

The courtyard connects the outdoor spaces with the public area of the residence. Gyms, entertainment areas and restaurants can be used by different user groups. The courtyard is enclosed by wooden planter boxes, which further protect the privacy of the users.

The landscape courtyard designed with L-shaped platform, leisure steps, outdoor courtyard with irregular pavers increase the sense of indoor and outdoor landscape relationship. The planning of the inner courtyard is based on the different age groups and user analysis, and the design setup can guide people from their apartment into the courtyard where "micro-community" is established with open spatial atmosphere.

The aluminum cladding on the building facade, increases the verticality feeling and overall aesthetic. The interior materials are mainly terrazzo, color paint, wallpaper and metal perforated panel, which gives the space clear branding recognition.

室内设计概念

上海银州魔方公寓项目，室内面积 550 平方米，室外面积 155 平方米。项目首要着眼于空间关系的建立，打破了传统只考虑室内空间的思维模式，强调室内外的空间互动。室内公区本身的面积不是很大，方正的室内空间被植入娱乐功能、休息功能、健身功能的模块，通过中心区域的座椅空间紧密连接。

空间规划保留规整空间的开放性与多变性，扩大了公区入口的面积，形成平台缓冲空间，提升空间的使用率。空间模块化设计的想法是最大限度用固定的单元可移动家具组合不同的场景模式，使空间具备务实又自由的自然生活状态，丰富空间的使用功能。

住居长租公寓的公共社交空间应该能够分享与承载住户的使用需求，从休闲茶咖、健身桌游到便利生活服务的生活琐碎到功能性的解读，都将模块化设计过程中的模糊导向清晰实现，研发的过程就是认识空间的过程，也是项目的开始。

从平面功能开始展开三个维度的研究开发：

第一是模糊空间的边界，相对规整但功能清晰；

第二是基于全新的品牌空间升级设计，宅院一体的体验式公区设计；

第三是空间中应用了产品模数化概念，比如前台的样式、柜体、可移动组合沙发等，设计标准的组合模块，就不同的空间形态组合调整，不同的使用状态进行变化。

功能空间规划：专注于使用状态增进空间的使用参与感，模糊功能界限。为了在有限的功能空间中组合更多休息和分享交流模块，整个空间被置入了一系列组合性元素，通过功能墙，品牌主题的材质、纹样及壁纸在空间设计中的应用，增强品牌空间辨识度及空间氛围的一致性。通过使用功能模块化组合，创建可移动格局来整体呈现设计理念，增强了空间的舒适性和方便性，也能够满足对应人群对居住、生活、休闲的需求。

Interior Design Concept

Shanghai Yinzhou Mofang Apartment Project is about 550㎡ with additional 155㎡ of outdoor area. The project focuses primarily on the establishment of spatial relationships, which breaks the traditional notion of only considering indoor space and emphasizes the interaction between indoor and outdoor space. The area of the indoor public space is not very large, and is reinforced with spatial modules for entertainment, lounge and fitness purposes, which are closely connected by the seating area in the center.

The interior layout provides a sense of openness, enlarges the public entrance, and improves the space utilization. The use of modular furniture allows the optimization of the space with different combinations, making the space practical and dynamic.

The public social space is shared among tenants from leisure tea cafes, fitness, board game to other services.

The three-dimensional research of the space includes:

First, blur the boundary of the space with clear function;

Second, the integration of building and landscape recreates the concept of the traditional outside and inside relationship.

Third, the concept of product modularization, such as the reception, cabinet, movable funitures, etc., the design of standard modules allows different spatial combinations.

Functional space planning: In order to enhance the sense of participation the physical boundaries are blurred into a single multi-functional area. Through the use of multi-purpose walls, brand-themed patterns and wallpaper, the branding identification and space atmosphere are enhanced.

Through the design of modules, create a flexible layout for the overall design concept, enhance the comfortability and convenience, but also to meet the needs of the residents for living and leisure.

项目空间材质和色调

通过客户对品牌的体验，并结合住户人群的特点，用“蒙太奇.下午茶” 作为设计主题，豆沙粉是轻熟女系的代言色， 与晨露灰的中性糅合，像平静生活中的街头小景观。

氛围营造生活空间的人性化，模块化、软包布艺家具、需求、私密性。

公共社交区域模块化研究：现代感的空间基调时尚年轻，高级的建筑室内语言。

Material and Color Scheme of Project

Through the customer experience of the brand, and combined with the characteristics of the residents group. "Montage. Afternoon tea" is the design theme with a blend of powder pink and morning dew gray tone. The atmosphere creates the humanization of living space, modularization, soft furnishings and privacy. Modular study of public social areas with modern space tone, fashionable and young and advanced architectural interior language.

Brand Space Material and Color

The Magic Cube 3.5 Public Area Image Enhancement Project proposes a brand-new color matching scheme based on the two color systems of bean paste color and morning dew gray, and uses the sensitive color system of the millennial generation to enhance brand recognition. The new space brand upgrade design continues the overall design style of Magic Cube 3.0 while integrating the most popular design elements among young people nowadays. The space highlights functionality and a fashionable sense of scene, creating a brand-new Magic Cube 3.5 series of products.

1. Terrazzo, floor

2. Punching plate - ceiling

3. Wood flooring

4. Latex paint - wall

5. White checkered tiles

Material and Color

Mofang 3.5 Public Area Image Enhance Project proposes to develop a new color scheme based on powder pink color and morning dew gray color, and to enhance brand recognition with the sensitive color system of millennials. The brand upgrade design of the new space continues the overall design style of Mofang 3.0 while integrating the design elements most favored by young people. The space highlights the sense of functionality and fashion, and creates a brand new Mofang 3.5 series products.

1. Terrazzo, floor

2. Punch plate - ceiling

3. The wooden floor

4. Latex Paint - Walls

5. White lattice tiles

1. 平面 Plan

2.功能分析 Functional Analysis

3. 壁纸设计 Wallpaper Design

4.空间效果图 Rendering