高颜值INS风女装店设计丨中国长沙丨周笙笙全案设计工作室

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设计构思

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Design Concept

所有店铺的设计效果都是消费者最直观的视觉感受，一个品牌的层级、审美在这里完全展开。但一个好的服装店不光要有吸引眼球的店面设计，要更侧重对产品的展示。

The design effect of all shops is the most intuitive visual feeling of consumers, a brand level, aesthetic here to fully unfold. But a good clothing store not only has to attract the eye of the store design, more emphasis on the display of products.

▲[门头橱窗]DOORWAYS, shop windows

大面积的白，门头与橱窗占整个比例的三分二，小橱窗配上一个大橱窗，以方形倒角的形式来呈现，绿植与白色鹅卵石的融入，引起行人的好奇心，弧面内凹的结构，让整个门头更加有层次感。

Large areas of white, two thirds of the total proportion of door and window, small window with a large window, in the form of a square chamfer, Viridiplantae and the integration of white pebbles, arouse the curiosity of pedestrians, curved concave structure, it gives the whole doorway a little more depth.

▲ [橱窗内景] Window view

打开门，中间是由吊杆跟地台组合成的展示区，右侧是休息区，左侧是展示区与前台结合的空间，整体的暖系色调给人以放松、温暖之感。

Open the door, in the middle is the display area which is composed by the suspender and the platform, the right side is the rest area, the left side is the display area and the front desk combined space, the overall warm color tone gives a person to relax, warm feeling.

▲[前厅]

Vestibule

我们在前厅设计了个简单的 BOX，用建筑构成的形式，小空间里再建小空间，阁楼的搭建是让小空间可以延伸，展开，并且梳理空间的层次感。

We designed a simple BOX in the front room, in the form of a building, a small space within a small space. The attic is built so that the small space can be extended, spread out, and comb the sense of hierarchy of the space.

▲[前厅]Vestibule

特别值得注意的是，木质地台结合地脚灯，使得前厅的通道有巧妙延伸感，再到楼梯座椅的造景，整个空间之中的弧形元素时常出现，形成空间独特的设计语言，这是在充分考虑使用者体验感的基础上，进行的一次富有新意的美学尝试。

It is particularly noteworthy that the wooden platform combined with the footlights makes the passageway of the front hall have a clever sense of extension, and then to the landscaping of the stair seats. The arc-shaped elements in the whole space often appear, forming the unique design language of the space. This is a new aesthetic attempt on the basis of fully considering the user’s sense of experience.

▲[楼梯间]Stairwells

地面做的是灰色的微水泥，让干净的空间更有细腻的画面感，柔和的灯光下，地面的微水泥变的柔软温和。楼梯间的座椅造景，给顾客有坐下休息的地方，氛围感十足的地方非常适合拍照。

What the ground does is the gray micro-cement, which lets the clean space have the exquisite picture feeling. Under the soft lamplight, the ground micro-cement becomes soft and gentle. The seating in the stairwell provides a place for customers to sit and rest, and the ambience is perfect for taking pictures.

▲[选品试衣区] Fitting area

一个空间的构成少不了在软装上花心思，弧形的门洞搭配棕色帘子，再往内是打破常规的柜体做法，以木饰层板做修饰，旁边的隔断柜采用了透景的手法，引入绿意让顾客在照镜子的同时赏心悦目，丰富了空间的形体和质感。

The composition of a space cannot be dispensed without some effort in soft decoration. The curved doorway is matched with a brown curtain. Further inside, it is a break from the conventional cabinet practice, decorated with wood veneer, and the partition cabinet next to it adopts a perspective technique. The introduction of green allows customers to look at the mirror at the same time pleasing to the eye, enriching the shape and texture of the space.

项目地址：湖南-长沙-弘坤花样汇

建筑面积：70

设计风格：诧寂美学

硬装设计：周笙笙全案设计工作室

软装设计：周笙笙全案设计工作室

空间表现：积木匠

主要材料：微水泥、外墙涂料、定制灯光、榆木板等

THANKS

公司地址：长沙东塘潇湘红影文创园 3-206

手机 /tel:15388051772

设计师周笙笙

长沙

设计师周笙笙

周笙笙全案设计 | 169㎡ 演绎-最本质的意式极简

周笙笙设计 | 长沙伊娃国际东方舞学院