鮨大虎寿司 · 元宇宙餐厅设计丨中国深圳丨深圳市壹所设计有限公司

2023/04/01 17:29:00

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大虎“元宇宙”，超现实氛围的饮食空间。

随着元宇宙的出现，支撑元宇宙发展的底层技术也正在逐步的走向完善和成熟。作为工业元宇宙的典型技术，VR/AR/MR 和全息投影技术在打造的商业形态愈发受到商家和消费者的喜爱。

TAIHOOO’s "Metaverse": A surreal dining space with a futuristic atmosphere.

With the emergence of the Metaverse, the underlying technologies that support its development are gradually becoming more refined and mature. As typical technologies in the industrial Metaverse, VR/AR/MR and holographic projection technology are increasingly favored by businesses and consumers in creating commercial forms.

在物质极为丰富的今天，美食所带来的味觉享受已经无法满足当下消费者的需求，尤其对年轻消费者而言，他们渴望更有代入感、互动性强的消费体验。所以这次我们将“元宇宙”带到了 TAIHOOO。

In this era of abundant material wealth, the sensory pleasure brought by food can no longer satisfy the demands of today’s consumers. Especially among young consumers, there is a desire for more immersive and interactive consumption experiences. Therefore, we have introduced the concept of the "metaverse" to TAIHOOO.

——Slide——

这次，我们将鮨大虎寿司门店场地定性为 NFT，该 NFT 将作为大虎元宇宙中某种“虚拟土地”，同时以 nft 为切入点创造出了一系列碎片化元素来组成空间。

基于场地条件和对大虎品牌的场景构想，我们希望“未知领域”，是整体更具辨识度、内容更加神秘的一个空间，以超越日常的场景体验，为园区注入强劲的大虎流量。

This time, we have classified the venue of TAIHOOO Yi Sushi as an NFT, which will serve as a "virtual land" in the TAIHOOO Metaverse. Using the NFT as the entry point, we have created a series of fragmented elements to compose the space. Based on the venue conditions and our vision for the TAIHOOO brand, we aim to create an "unknown territory" that is more distinctive and mysterious as a whole, providing an experience beyond usual scenarios and injecting strong traffic into the venue.

其室内依旧以天然材料的简单形态和有机形状为特色，反映了日本传统文化的朴素和极简主义。

操作区空间覆盖着叠级的建筑，以寺庙状的结构呈现，其灰色的色调强调了土质材料的运用。

大体块叠级和强烈纵深感的设计从上一个店延续下来，在此基础上加强了造型的粗犷感，使得造型更加富有张力，光影的变幻进一步强调了墙壁的纹理。

The interior design features natural materials in simple forms and organic shapes, reflecting the simplicity and minimalism of Japanese traditional culture.

The operational area is covered with tiered structures resembling a temple, with a grey color scheme emphasizing the use of earthen materials. The design continues the roughness and strong sense of depth from the previous store in Shenzhen, while enhancing the tension of the shapes, and the interplay of light and shadow further strengthens the texture of the walls.

我们用蓝色玻璃将空间中的原始柱体包围住，并将其转化成“蓝色发光柱”，好像不断给空间灌输能量，使得空间更具有趣味性。碎片化的设计元素激发了人们的好奇心和神秘感，增强了空间的“nft”属性。每换一个角度去看整个空间，都会有不同的感受。

We have enclosed the original column in the space with blue glass and transformed it into a "blue glowing column", continuously infusing energy into the space, making it more enjoyable. The fragmented design elements stimulate people’s curiosity and sense of mystery, enhancing the space’s NFT" attribute. Every change in perspective towards the entire space will evoke different feelings.

我们具象了大虎的虎尾元素，将其放置在空间的中间作为空间的过渡体块，同时赋予备餐柜的功能以服务周围的客人。

We have embodied the tiger tail element of the TAIHOOO and placed it in the middle of the space as a transitional object, while also giving it the function of serving surrounding guests as a food preparation counter.

我们在空间天花上放置了五个“通道”，没有人会知道他们会通向哪里，像是随机打开的异世界入口。

“木通道”作为空间中的照明系统，以给空间提供舒适的照明，暖光木色以给空间提供更好更舒适的用餐氛围。

We have placed five "channels" on the ceiling of the space, and no one knows where they will lead. They appear to be random gateways to other worlds.

The "wooden passage" serves as the lighting system in the space, providing a comfortable illumination with warm wooden tones to create a more pleasant dining atmosphere.

天花与地面元素的组成更显得空间的趣味性，置身于这整个空间中，仿佛到达于另一个平行宇宙的世界，带给顾客前所未有用餐体验和新鲜感。

The composition of ceiling and floor elements makes the space intriguing. Being immersed in this entire space feels like arriving in a parallel universe, providing customers with an unprecedented sense of novelty.

卡坐区依旧保持大虎之前的氛围感，我们在卡坐上方置入一个巨大体块作为吊顶，体块几乎包围着整个空间，增强视觉冲击感的同时以加强卡坐的区域性和私密性。

The seating area still maintains a strong sense of TAIHOOO themed decor. We have installed a large block as a suspended ceiling above the seating area, enveloping the entire space. This enhances the visual impact while also reinforcing the space and privacy of the seating section.

我们将虎头 logo 放置在入店的最显眼处，体块的穿插和解构都合理的运用在空间内，空间中的每一个角落都藏着耐人寻味的“惊喜”。

We will prominently display the tiger-head logo at the entrance of the store, incorporating well-placed and thoughtfully deconstructed elements throughout the space. Every corner of the space will be intriguing and worthy of exploration.

对于餐饮来说，客流量正处于危机之中，在经过长时间的电子商务网站购物后，消费者也希望品牌能通过连接、情感和灵感的空间来增强他们的日常体验，这些价值观将是吸引他们回到商业街和购物中心不可或缺的因素。

In the realm of catering services, foot traffic is currently in crisis. After tasting extended periods of online shopping, consumers are seeking brands that can enhance their daily experiences through connection, emotion, and inspiration. These values will be essential factors in attracting them back to physical commercial streets and shopping centers.

项目名称

Project Name

鮨大虎寿司

项目地点

Location

中国深圳

项目面积

Scale

155 m²

完成时间

Completion Time

2022.12

室内设计

Interior Design

Fan,Junjian 范君健

Zhou,Xuanzhuo 周炫焯

协作设计

Cooperative Design

Hao Xingyun 郝星云

Liu Ying 刘莹

Deng,Changyi 邓嫦怡

摄影

Photographer

Zhang,chao 张超

Luo,canhui 罗灿辉

深圳市壹所设计有限公司(E Studio)由范君健和周炫焯于 2018 年共同创立，是一家致力于探索商业空间设计的多元化创意服务机构。

服务类型:提供前瞻性的建筑、室内、平面、品牌策划服务。

来自不同专业领域的壹所设计团队，擅于运用跨界的设计思维为品牌打造独特的整体形象。

EStudio was founded in 2018 by Fan Junjian and Zhou Xuanzhuo. We are a diversified creative service company dedicated to exploring commercial spaces, providing progressive architecture, interior, graphic design, as well as branding services.

EStudio design team fuses professionals from different fields who are well-versed in using cross-boundary design thinking to create unique images for the brands.

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