沉浸式魔法酒店大堂 · 法国 Grand Magic 酒店丨法国巴黎丨多媒体工作室 Moment Factory

于2022年9月开业的Grand Magic酒店于近期推出了沉浸式的艺术体验，旨在为客人创造一种“被传送”的理念。该酒店位于巴黎地区，由多媒体工作室Moment Factory和全球投资开发商Schroders历时两年完成。从进入酒店的一刻起，客人们将置身于充满想象的、融合了场景设计、建筑与多媒体的奇妙场景，从而收获难忘的旅行体验。Moment Factory此次的任务是改造酒店的大堂和礼堂空间。

Unveiled in September, 2022, The Grand Magic Hotel re-imagines what it means to “be transported.” Developed over a two year period by multimedia studio Moment Factory and global investment manager Schroders, the property located in the Paris region immerses guests in imaginary worlds from the moment they enter. The innovative project fuses scenography, architecture, and multimedia to take guests on an unforgettable journey. Moment Factory was tasked with transforming the Hotel’s Lobby and Grand Hall.

▼场景：“法国花园”，The French Garden

基于多媒体的空间改造从Moment Factory之前的主题公园项目中汲取灵感，旨在利用主题性的娱乐场景来补充和增强酒店的功能。在这里，接待与娱乐功能融为一体，为客人提供了360度的多媒体体验，以期吸引新老客人在整个入住期间的参与和互动。

The hotel’s multimedia-based transformation was inspired by Moment Factory’s work in theme park attractions, and a goal of using themed entertainment to complement and enhance the hotel’s practical functions. Merging hospitality and entertainment, the hotel offers a 360 multimedia experience positioned to engage new and returning guests throughout their stay.

▼场景：“空中长廊”，The Sky Gallery

▼场景：“森林之屋”，The Forest Pavilion

窥见等待已久的魔法世界

A glimpse into the Magic that awaits

在客人到达酒店时，将受到酒店的虚拟老板Maurice先生的热情迎接——他以数字画像的形式出现在接待台的显著位置。当客人们探索大堂空间时，他们将被不断变化的图像包围，并由此展开对未来旅程的构想。

Upon arrival, guests are greeted by Mr. Maurice, the fictional owner of The Grand Magic Hotel, who comes to life in a digital portrait that hangs prominently above the Reception Desk. As guests explore the Lobby, they encounter ever-changing graphics that provide visions of the journey to come.

▼Maurice先生的数字画像，Digital portrait of Mr. Maurice, the fictional owner of The Grand Magic Hotel

酒店的室内空间不仅会在一天之中不断变化，还会根据不同的季节，为客人展示充满奇思妙想的惊喜。与建筑设计相结合的数字效果和一系列错视画模糊了真实与假想世界之间的界限，为整个空间注入了非凡的活力。

The hotel’s interior not only evolves throughout the day, but also over the course of the seasons, revealing wondrous surprises for guests to explore. These environments are brought to life through fantastical flourishes including architectural effects and trompe-l’oeil illusions that blur the line between the real and the extraordinary.

▼不断变化的场景，The scenes keep changing throughout the day

在夜幕降临时，这处空间将迎来一天之中最不同寻常的时刻：Maurice先生将启动他的魔法电梯，带领客人们前往全新的冒险世界。虚幻的视觉效果通过礼堂中的媒体柱进一步延伸，并借助原创的声音场景进一步刺激客人们的感官。

Come nightfall, the venue reaches the height of its metamorphic powers: the moment Mr. Maurice activates his enchanted elevator, guests are whisked away on a voyage into wondrous worlds. Content overtakes The Grand Hall’s multimedia features to create an immersive experience. These illusory visuals are extended by the room’s impactful media columns and are supported by an original soundscape.

▼走廊尽头的魔法电梯，Mr. Maurice activates his enchanted elevator by night

这场多感官的冒险包含四个不同的世界，分别是“法国花园”、“森林之屋”、“水之宫殿”和“空中长廊”，每个世界都是一场身临其境的多媒体艺术表演。通过这四幕精心安排的旅程，客人们将收获令人身心愉悦的时刻，并从各个角度与周围的环境建立身体与情感上的连接。

The multisensory adventure introduces guests to four unique worlds: The French Garden, The Forest Pavilion, The Water Palace, and The Sky Gallery. Each world is an immersive multimedia show that unfolds over four acts, taking guests on a deliberately-paced journey that includes relaxing ambient sequences and entertaining show moments.

▼场景：“水之宫殿”，The Water Palace

▼沉浸式体验，The immersive hotel experience