元正茶业空间形象丨巨子设计

山东元正茶业有限责任公司，成立于2016年3月，是集茶的研发、生产、销售为一体的专业化制茶公司。元正品牌主打红茶产品，同时不断完善产品线，红茶、黑茶、绿茶、青茶、白茶等几大茶类同时发展，目前拥有元正红茶、金益元冠突散囊菌红茶、山灵、红动中国、唐宋元明清、秦、汉、88℃绿茶等多个产品系列，火爆茶行业。

Shandong Yuanzheng Tea Industry Co., Ltd., established in March 2016, is a professional tea-making company integrating tea research and development, production and sales. The Yuanzheng brand focuses on black tea products, and at the same time continues to improve the product line. Several major tea categories such as black tea, dark tea, green tea, green tea, and white tea are developing at the same time. Inspired by China, Tang, Song, Yuan, Ming and Qing Dynasties, Qin, Han, 88℃ green tea and other product series, the tea industry is very popular.

項目名稱：元正茶业空间形象

设计時間：2022年4月

項目面積：120㎡ 

主案設計：李捷

效果图：薛少龙 

施工图：林鸿华

在平面规划上，以一个120㎡标准的体验空间为标准，分别设置了形象区、品鉴台、茶室、茶窖、卫生间等区域。同时注重了在实际操作与装修时，货柜（架）、橱窗、中岛台、展示柜等进行产品陈列的物料及器架之间的互相协调，统一筹划，形成一个服务及体验都流畅的动线。

In terms of floor plan, based on a standard experience space of 120 square meters, the image area, tasting table, tea room, tea cellar, toilet and other areas were set up, and at the same time, attention was paid to the display and display of products.

漂亮的设计不一定是好设计；最好的设计是那些适合企业、适合产品的设计。对商业本质的坚持，一直流淌在巨子设计的血液当中。

元正作为茶业连锁品牌，

在门店设计上是要给品牌建立特性及标准。

Beautiful design doesn't have to be good design; the best designers are the ones that fit the business and the product. The insistence on the essence of business has always flowed in the blood of juidea Design

材料运用是彰显品质不可或缺的要素。所以尽量选择贴近天然的比如原石、肌理漆、原木色等材料，保留自然的本质效果。

The use of materials is an integral element of quality. Therefore, try to choose something that is close to nature, such as rough stone, texture paint, log color, etc., to retain the natural essential effect.

沿袭元正的品牌文化及门店标准体系，在设计应用上门头清晰简洁，形成灯箱位、品牌logo位、广告语位、店号的规范。

Following Yuanzheng's brand culture and store standard system, the design and application of the door is clear and concise, forming the specification of light box position, brand logo position, advertising language position and store number

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入口形象墙  

Entrance image wall

不用嘴巴说的宣传是最好的宣传，让消费者在无形中感知到品牌的实力，空间中巧妙的融合枯山水的意境设置了“荣誉墙”。

Propaganda without words is the best propaganda, allowing consumers to perceive the strength of the brand invisibly. The artistic conception of the dry landscape is cleverly integrated in the space to set up a "honor wall".

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茶窖

tea cellar

作为元正目前主打的金花红茶，为其特别设置了茶窖，不仅是凸显品牌的主打品类，也更能把品牌的专业感及品质感呈现出来。

As Yuanzheng's current flagship golden flower black tea, the design of the tea cellar not only highlights the brand's main category, but also presents the brand's sense of professionalism and quality.

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茶室

tea room

在茶室设计中运用极简美学，用简约元素体现韵味空间，木色的运用奠定了沉稳宁静的基调。

In the design of the tea room, minimalist aesthetics are used, and simple elements are used to reflect the charm of the space. The use of wood color has laid a calm and peaceful tone.

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陈列规范

Display Specifications

结合SI设计，最终形成产品的摆放、陈列及陈列组合规范，满足了品牌建设诉求、管理成本诉求、销售诉求。

Combined with SI design, a specification is finally formed, which satisfies the demands of brand building, management cost and sales.

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