海滨小镇阿尔科塞尔贝的旅游发展战略

The project, located in the coastal town of Alcossebre, is part of a Strategic Plan for Tourism Developmet in agreement with the Polytechnic University of Valencia and whose purpose is to promote tourism in the area through small spaces, buildings and activities of design.

The intervention is in the Paseo Vista Alegre, a privileged way along the promenade. It aims to eliminate the permanent traffic street, peatonalizar the vial, and renovate the small tourist office.

The implementation of the Strategic Plan for Tourism Design has resulted in a series of specific works in the village with a global vision, renewing its image and enhancing the development of local tourism. It has created a benchmark in the city, which all kind of amenities such as restaurants, shops, etc ... Design as added value of urban and architectural renovation.

The ultimate purpose of the action is to promote the area as a tourist attraction using ceramic as the main material. In addition, it gives a boost to the main industry in the region of Castellón, with a clear social interest.

Technical products Three different types of ceramics, with different thicknesses, formats, colours, finishes and applications are used:

1. A technical porcelain pavement was used for the Paseo Vista Alegre promenade, from Urbatek (Porcelanosa Group), that allows a moderate traffic, in 30x60, 20x60, 10x60 and finished in Black , Grey and White . The multiple combinations of sizes and finishes provide infinite possibilities, thereby generating a new urban fabric on the pavement.

2. The tourist office´s project is inspired by the Mediterranean lattice, used in many of the seafront buildings from the 60s and 70s. A white glazed ceramic lattice was placed, forming three semi-transparent walls of different length around the building, to give it more presence. These lattice walls filter the light, the views and the breeze, improving thermal and lighting comfort and offering a new urban landscape.

3. The third piece of ceramics used, Coverlam, is a laminated porcelain slab with 5mm thickness and 300x100cm size from Grespania. This piece is installed in a rainscreen, a second skin over the tourism office that improves the livability and solves the aesthetic issues present on the existing materials used for wall cladding. This porcelain slab also has a surface treatment called H&C Tiles that allows it to purify the air by the elimination of NOx