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Gensler’s strategic master plan encouraged Hearst to consolidate its New York offices into a single headquarters tower on 57th Street. The study determined the workplace criteria and ideal planning guidelines for the new tower. Gensler served as Associate Architect to Foster + Partners on the tower’s interiors and, in addition to programming and construction documentation, collaborated with Foster through schematic design and design development. Gensler was the lead consultant for the building’s interior LEED®certification, and the designer and technical consultant for a broadcast studio, employee fitness center, data center, media lab and a digital photo studio.