Verbena Linn 线下体验店丨中国浙江丨山地土壤

Verbena Linn是一家以香氛沐浴为主营的生活品牌，山地土壤受甲方委托为Verbena Linn设计首家线下体验门店。

Verbena Linn is a lifestyle brand focused on fragrance and bathing products. Mountain Soil was commissioned by the client to design the first offline experience shop for Verbena Linn.

该项目位于浙江省义乌市，室内整体面积为102平方米，建筑主体为混凝土框架结构。我们拾取品牌要素将此空间沿一条连续的弧形中心线做结点划分为产品展示和用户体验两个区块。

This project is located in Yiwu City, Zhejiang Province. The overall indoor area is 102 square meters, and the main body of the building is a concrete frame structure. We divided the space into two sections, product display and user experience, along a continuous curved centerline, incorporating key elements of the brand.

在空间氛围上，我们将产品展示区域看做一个内向的庭院，我们可以在庭院内去散步去停留去感受。凹凸面的花园石材和平面不规则切分的大理石形成对比框定了主要的中岛展区。

In terms of spatial ambience, we see the product display area as an inner courtyard where we can walk, linger and feel. The contrast between the textured garden stones and the irregularly cut marble tiles frames the main island display area.

在中岛内部置入一个无重量感的材质元素-透明的亚克力的装饰展架。展架连接天花和地面，和橱窗同材质的吊挂展示形成一个新的斜向并列。

A weightless-material element— transparent acrylic decorative display shelf was introduced inside the island. This stand connects the ceiling and the ground, forming a new oblique parallel  with the hanging display of the same material next to the window.

透明材质的使用一方面中和了高位展区给人眼带来的视觉压迫，另一方面也平衡了室内空间的节奏，更好地融合了不同材料、结构以及功能之间的差异。

The use of transparent materials, on the one hand, neutralizes the visual pressure brought to people because of the high-level exhibition area, and on the other hand, it balances the rhythm of the interior space, better integrating the differences between varied materials, structures and functions.

用户体验区域则更像是一个廊亭，在廊下我们可以休憩、闲聊、阅读。材质的选择上更我们注重建筑材料本质表达，以柔性木材作为主要饰面。顶面的发光灯膜与展桌相呼应，通过简单的静态几何构造来突出此区域的中心。

The user experience area resembles a pavilion, where we can rest, chat and read. In the selection of textures, we paid particular attention to expressing the nature of materials, and used wood as the main surface coating to generate a tender mood. The stretch ceiling echoes the display tables and highlights the center of the area through a simple static geometric construction.