徐州文庙特色商业街区升级改造丨中国徐州丨洽澜建筑

徐州文庙历史文化街区位于徐州彭城广场商圈，毗邻徐州商业地标：苏宁购物中心、金鹰国际购物中心，未来共同形成徐州商业“三剑客”。

Xuzhou Confucian Temple Historical and Cultural District is located in Xuzhou Pengcheng Square business district, next to Xuzhou’s commercial landmarks: Suning Shopping Center, Golden Eagle International Shopping Center, and will jointly form Xuzhou’s commercial "The Three Musketeers" in the future.

彭城广场商圈自上世纪 70 年代就以成为徐州市商贸中心，是徐州古老的、最繁华的市级商业中心区。这里商家云集，名店众多，有“十字金街”之地位，是迄今为止徐州市最为繁华的钻石商圈地带。

The Pengcheng Square business district has been the commercial and trade center of Xuzhou since the 1970s. It is the oldest and most prosperous city-level commercial center in Xuzhou. It is the most prosperous diamond business district in Xuzhou so far.

徐州文庙项目于 2020 年进行修建，由于商业运营要求，需要进行全面升级，于 2022 年立项“徐州文庙特色商业街区升级改造”，由洽澜建筑担纲设计。

The Xuzhou Confucian Temple project built in 2020. Due to commercial operation requirements, it needs to be fully upgraded. In 2022, the project "Upgrading and Renovation of Xuzhou Confucian Temple Characteristic Commercial Block" are designed by FKL ASSOCIATES LLC.

本项目扎根徐州，以黉学巷—彭城路—云东一道街—泰山路为轴线，贯穿市中心，以“打造徐州南北历史文化轴线（历史文脉），串起古城千年记忆”为愿景。

This project is rooted in Xuzhou, with Hongxue Lane - Pengcheng Road - Yundong First Street - Taishan Road as the axis, running through the city center, with the vision of "building the north-south historical and cultural axis (historical context) of Xuzhou, strung together the ancient city’s thousand-year memory".

打破传统封闭的商业形态，结合文庙古建打造约 4.4 万平米的崭新开放商业区，以低密度的形态带给徐州全新的时尚购物、休闲体验，构建新徐州生活场所。

Breaking the traditional closed business form, combining with the ancient buildings of the Confucian Temple to create a new open commercial area of about 44,000 square meters, bringing Xuzhou a new fashion shopping and leisure experience in a low-density form, and building a new Xuzhou living place.

1. 总体设计概念｜OVERALL DESIGN CONCEPT

引入中国古典街、坊、巷、院礼序布局及院落空间，让更多人感受到用现代建筑语言诠释传统后所产生的文化归属感。

By using the reference of Chinese classical streets, squares, alleys, courtyard layouts and courtyard spaces, increasing people can feel the sense of cultural belonging after interpreting traditions with modern architectural language.

1.1 三大规划优化思路|Three Major Planning Optimization Ideas

分析现状交通流线，梳理商业逻辑、控制尺度及空间序列，形成环形动线，提升商业氛围。

Analyze the current traffic flow line, sort out the business logic, control scale and spatial sequence, form a circular moving line, and improve the business atmosphere.

1.2 尺度梳理

|

Scale Combing

通过分析现有场地尺度，FKL 结合“街、巷、院”尺度，以传统重院递进的设计手法，虚实交映，动静分区，将庭院成为建筑群的“窗口”，形成以院落为主线的商业动线空间，同时注入不同主题立体化庭院，使其具有灵性的同时与建筑融为一体，在第五立面的小尺度处理上尊重城市肌理。

By analyzing the scale of the existing site, FKL combines the style of "street, alley, and courtyard", uses the traditional progressive design method of emphasizing courtyards, combines the virtual and the real, and dividing the dynamic and static. The courtyard becomes the "window" of the building complex, forming a courtyard with commercial moving line space of the courtyard.

At the same time, three-dimensional courtyards with different themes are injected to make them spiritual and integrated with the building, the small-scale treatment of the fifth façade respects the urban texture.

1.3 平面优化 | PlanOptimization

遵循现有平面布局，避免大面积拆改、柱网结构体系调整等设计手法，采取因势利导、因地制宜，控制成本的情况，提升整体使用效率。设计中根据商业策划提供业态要求，整体考虑商业平面划分及商业动线梳理，适当调整空间节点，营造舒适的购物体验。

Follow the existing plane layout, avoid large-scale demolition and modification, column network structure system adjustment and other design methods, take advantage of the situation, adapt measures to local conditions, control costs, and improve the overall use efficiency. In the design, the requirements of the format are provided according to the business plan, the overall consideration of the business plane division and the sorting out of the business lines, and the appropriate adjustment of the space nodes to create a comfortable shopping experience.

2. 立面优化｜FACADE OPTIMIZATION

2.1 设计概念｜DesignConcept

未来的徐州文庙街区是一个能平衡传统风貌和当代精神的多元化产物。用一种“有机更新”的方法，让街区既保持最初建造时的智慧的同时，又可见建筑空间场景的再生设计。生活在那里，既有城市生活，又有充实业态的街区, 绝不是只有复古的空壳形象。保留原有基础结构及屋面结构，结合立面升级改造设计赋予建筑新的活力。

The upcoming Xuzhou Confucian Temple Block is a diversified product that can balance the traditional style and the contemporary spirit. With an "organic renewal" method, the block not only maintains the wisdom of the original construction, but also shows the regeneration design of the architectural space scene. Life, there are blocks with full business formats, rather than blindly retro empty shell images. Retaining the original basic and roof structure, combining with the facade upgrade and renovation design, gives the building new vitality.

△

原有商业建筑拆解示意|

Dismantling of the Original Commercial Building

△商业建筑升级示意｜Commercial Building Upgrades:

2.2 优化策略 | Optimization Strategy

对于目的标识、店招、LED 屏幕、开窗开门等内容，结合不同的商业热度，采取不同的立面优化策略:

In terms of different commercial heat, like, target signs, store signs, LED screens, windows and doors, etc., FKL used different facade optimization strategies to design:

A. 研究周边商业情况，基于紧邻“文庙”，沿用传统造型，结合现代材料，以保证建筑的传承与创新；

A. Study the surrounding business situation, based on the proximity to the "Confucian Temple", continue to use traditional shapes and combine modern materials to ensure the inheritance and innovation of architecture;

B. Emphasize the entrance of the commercial street, partially adopt glass curtain wall or heterosexual structure, improve the commercial appearance and increase the commercial atmosphere;

C. The two sides of Hongxue Lane are commercial (Temple District, Pengcheng No.1), with high commercial heat. According to the needs of commercial operation, it is necessary to ensure a better architectural image, permeability, and displayability;

C. It is a high commercial heat because the two sides of Hongxue Lane are popular commercial area (Miaojie Street, No. 1 Pengcheng). According to the needs of commercial operation, it is necessary to ensure a great architectural image, transparency and display.

D. 文庙一侧，商业热度相对较低，可适当保留实体墙面；

D. On the side of the Confucian Temple, the commercial heat is relatively low, and the solid wall can be properly reserved;

E. 为满足基本的商业功能需求，重新规划梳理了整个项目。

E. To meet the basic business function requirements, the entire project has been re-planned and sorted out.

2.3 立面效果

Facade Effect

鼓楼区，作为街区南侧主要出入口，“文庙”中轴制式建筑的庄重感和仪式感，通过建筑形体的对称性来实现，同时南侧正对苏宁广场。为了更好地处理“文庙-苏宁”、“古-今”的时空衔接，采用现代中式的立面手法，增加作为商业建筑的通透感和展示型。

Gulou District, as the main entrance and exit on the south side of the block, realizes the sense of solemnity and ceremony of the central axis of the "Confucian Temple" through the symmetry of the building, and the south side faces Suning Square. To better handle the time-space connection of "Confucian Temple-Suning" and "Ancient-Modern", modern Chinese-style façade techniques are adopted to increase the transparency and display type of a commercial building.

庙街区，作为北侧街区的主要入口，面对中心广场的重要节点，保留原有四坡屋顶楼阁的原有设计，其余建筑立面材料全部替换为金属、玻璃等现代材料。

The temple block, as the main entrance of the north block, faces the important node of the central square, retains the original design of the original sloping roof pavilion, and replaces all other building facade materials with modern materials such as metal and glass.

鼓楼区，北侧面对中心广场，在保持原有堆成的规划结构的同时，转角处采用玻璃体块穿插的手法，与庙街区入口设计呼应，不管从建筑设计还是空间围合上形成整体感。

The Gulou District faces the central square on the north side. While maintaining the original stacked planning structure, the corners are interspersed with glass blocks, which echoes the design of the entrance of the temple block, forming a sense of integrity in terms of architectural design and space enclosure.

2.4 新旧对比

| Comparison of Old and New

问题一：现有建筑，商业立面基本为实体墙面，且立面设计采用当地传统建筑做法，不利于现代商业的展示和相应的物业要求。

Problem 1: In the existing buildings, the commercial facades are solid walls, and the facade design adopts local traditional architectural practices, which is not conducive to the display of modern business and the corresponding property requirements.

策略一：立面升级，通过增加玻璃面积，整体提升商业通透度及展示面效果。

Strategy 1: Upgrading the facade, by increasing the glass area, the overall commercial transparency and display effect will be improved.

策略二：屋面陶瓦更换为金属屋面，并增设挑檐，让建筑显得更轻盈更现代。

Strategy 2: The terracotta roof is replaced with a metal roof, and overhangs are added to make the building appear lighter and more modern.

问题二：现有建筑，整体灰色调加上二层外露结构，显得厚重。

Problem 2: The existing building, with its overall grey tone and exposed structure on the second floor, looks heavy.

策略一：内部升级，采用金属、通透玻璃等元素的组合，消除建筑厚重感。

Strategy 1: Upgrading the interior, using a combination of elements such as metal and transparent glass to eliminate the heavy feeling of the building.

策略二：二层玻璃屋顶改为可上人屋面，增加营业面积，提升商业价值。

Strategy 2: The second-story glass roof will be changed to a roof that can be accessed to increase the business area and enhance the commercial value.

问题三：现有建筑，立面形式过于传统，无法满足商业运营需要。

Problem 3: Existing buildings, the facade form is too traditional to meet the needs of commercial operations.

策略：立面升级，结合立面、屋顶、连廊设计及二层平台空间的整体设计，打造院落空间。

Strategy: Upgrading the facade, combining the design of the facade, roof, corridor and the overall design of the platform space on the second floor to create a courtyard space.

△

团队陪同相关领导现场勘查|FKL accompanies relevant leaders to conduct on-site inspections

△

团队陪同相关领导现场勘查|FKL accompanies relevant leaders to conduct on-site inspections

3. 结语 ｜CONCLUSION

FKL

基于对徐州地域文化与历史文脉的理解，结合商业需求，将原有文庙街区升级为一个集生活，休闲，娱乐，旅游的特色街区。为徐州这座历史悠久而迷人的城市，在核心地带提供一处极具地域特色的低密度商业，期待项目能够尽快落成与大家见面。

Based on the understanding of Xuzhou’s regional culture and historical context, FKL has upgraded the original Confucian Temple block into a characteristic block integrating life, leisure, entertainment and tourism in combination with commercial needs. To provide a low-density business with regional characteristics in the core area of Xuzhou, a city with a long and charming history. Looking forward to seeing the project completed as soon as possible.

Project Information

Service scope: Architectural design

Project type: Commercial block

Total construction area: Approximately 45,000㎡

Design Team

FKL

Chief designer: Fan Wencheng

Design team: Li Guanyu, Zhang Chunlin, Li Yingying, Wei Chuxuan, Zhao Yanyan, Guo Zhuhua, etc.

- Past Highlights -