OHOUS 新一代国潮品牌集合概念空间丨中国成都丨永创设计

2023/10/09 12:23:35

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开业半年有余的成都 COSMO，带着“青年磁场”和“众在参与”的新潮理念刷屏社媒，火热势头依旧不减。其全新的策展式商业模式，将零售市集与艺术空间的边界消融，从先锋视觉、多元体验到潮牌矩阵，已然成为西南潮流文化又一地标。

Chengdu COSMO, which has been open for over half a year, continues to make waves on social media with its innovative concepts of “Youth Magnetism” and “Crowd Participation.” Its fervent momentum remains undiminished as it pioneers a groundbreaking business model that blurs the boundaries between retail markets and art spaces. From cutting-edge visuals, diverse experiences to a matrix of streetwear brands, it has undeniably become another iconic landmark in the southwestern streetwear culture.

▼空间视频，space video© WM STUDIO

立于潮流文化氛围浓郁的蓉城街头，永创设计与 OLD ORDER 携带长期合作的信任和共鸣，在结束不久的 OLD ORDER POP-UP STORE 之后，为 Z 世代潮流玩家联袂呈现新一代国潮品牌集合概念空间 OHOUS。

Nestled within the vibrant atmosphere of streetwear culture in the city of Chengdu, Eternal Creation Design, in collaboration with OLD ORDER, brings forth a new generation of Chinese streetwear brands with OHOUS, a concept space born from their trusted partnership and shared vision, following the recent success of the OLD ORDER POP-UP STORE.

▼OHOUS 店面概览

overview of OHOUS storefront

01 从单一品牌到复合业态

From a Single Brand to a Multifaceted Business Model

基于对品牌内核、受众需求和市场走势的洞察，永创团队将“赛车场”作为构建空间场景的主要线索，以强大张力、高辨识度的空间设计语言，结合亲民化定价、无压力购物和下沉式卖场营销模式，让高街、复古、机能、日系这些词汇成为 OHOUS 空间风格的多重标签。

Drawing insights from the brand essence, audience demands, and market trends, the Eternal Creation team has taken “racing culture” as the primary theme for shaping the spatial scene. They have combined a powerful, highly recognizable spatial design language with approachable pricing, stress-free shopping, and a down-to-earth mall marketing approach. This transformation has allowed terms like high street, retro, functional, and Japanese styles to become multiple labels defining the OHOUS space style.

▼OHOUS 商场入口，OHOUS mall entrance© WM STUDIO

从 POP-UP“球鞋工厂”到双层联动的“赛车场”，视为对 OLD ORDER 明星产品“面包鞋”另一外在表达以及对品牌理念的二次演绎，更是年轻潮牌主理人打破传统旧序的反叛主张。

Transitioning from the POP-UP “Sneaker Factory” to the two-tiered interactive “Racing Culture,” it serves as another external expression of OLD ORDER’s star product, the “loafers,” and a secondary interpretation of the brand philosophy. It represents the rebellious stance of young streetwear entrepreneurs breaking away from traditional norms.

▼从“球鞋工厂”到“赛车场” ，from “Sneaker Factory” to “Racing Culture”© WM STUDIO

OHOUS，不囿于空间场景叙事的主题转换，更是单一品牌 POP-UP STORE 走向多元潮牌集合的业态突破。OLD ORDER 携手 Ocai / PIUPIU / BBIMPOrder Vintage Co. / Blind No Plan / Norybrand / PCC VISIONNOVACAM / Invertldeology / Siv Archive 等国潮品牌，呈现涵盖球鞋、服饰、配饰、日常生活用品等兼具趣味性与实用性的潮流单品。

OHOUS 不仅仅是空间叙事主题的转变，更是从单一品牌 POP-UP STORE 到多元化街头服饰品牌的突破。与 OLD ORDER 合作，它汇集了 Ocai、PIUPIU、BBIMP Order Vintage Co.、Blind No Plan、Norybrand、PCC VISIONNOVACAM、Invertldeology、Siv Archive 等中国街头服饰品牌。这些集体展示了涵盖运动鞋、服装、配饰和日常生活用品的时尚单品，所有设计都融合了趣味和实用性。

▼店铺概览，store interior overview© WM STUDIO

永创团队联合 OLD ORDER 团队共同规划空间的陈列布局，将风格迥异的小众国潮品牌融于同一场域，打造线上售卖到线下买即带走的一站式购物体验。

The combined Eternal Creation and OLD ORDER teams have meticulously planned the spatial layout, seamlessly integrating distinct styles of niche Chinese streetwear brands into a unified space, creating a one-stop shopping experience that transitions seamlessly from online to offline.

▼高街、复古、机能、日系的设计词汇，design language inspired by high street, retro, functional, and Japanese styles© WM STUDIO

02 从球鞋工厂到赛车场 From Sneaker Factories to Racing Tracks

在沿街一层的空间设计中，永创团队延续此前 OLD ORDER POP-UP STORE 的外立面，保留了用玻璃钢制作而成的“巨大的鞋子”模型，其鞋型款式源自 OLD ORDER 咖啡色 SKATER-001。

▼结构爆炸图，explosive diagram © 永创设计

In the ground-level space design, the Eternal Creation team continues the facade of the previous OLD ORDER POP-UP STORE, retaining the “giant shoe” model made of fiberglass, which takes its design cues from OLD ORDER’s coffee-colored SKATER-001 sneakers.

▼街道视角，view from street © 阿瑞

▼OLD ORDER 商场入口，mall entrance to the OLD ORDER© WM STUDIO

▼黑黄撞色 LOGO 布胶带，Striking black and yellow contrast LOGO tapes© WM STUDIO

黑黄撞色 LOGO 布胶带缠绕“贴”在墙面，增添街头潮流氛围的同时，为途经于此的行人带来强烈的震撼感与吸睛的视觉冲击。

A striking black and yellow contrast LOGO tape wraps around the walls, enhancing the streetwear atmosphere and providing pedestrians passing by with a strong sense of awe and visual impact.

▼环绕楼梯的展示架，display racks surrounding the staircase© WM STUDIO

▼涡轮回旋楼梯，A massive turbo spiral staircase© WM STUDIO

硕大的涡轮回旋楼梯于空间核心位置拔地而起，盘旋而上，与外在“巨大的鞋子”形成内外一致的建筑体块感。

A massive turbo spiral staircase emerges at the core of the space, spiraling upward, creating a consistent architectural element with the external “giant shoe.”

▼内外一致的建筑体块感，a consistent architectural element with the external “giant shoe”© WM STUDIO

▼展示的商品，displayed goods© WM STUDIO

涡轮回旋楼梯所拥有的视觉性、功能性不言而喻，既是一层空间的视觉焦点，也作为链接双层空间的交通功能而存在，昭示着打破桎梏、冲向新序的 OHOUS 精神，指引着人们通往 OHOUS 搭建的未知场域。

The visual and functional significance of the turbo spiral staircase is self-evident. It serves as both a visual focal point for the ground level and a means of transportation connecting the two levels. It signifies the spirit of OHOUS, which breaks free from constraints and charges towards a new order, guiding people into the uncharted territory that OHOUS has created.

▼链接双层空间的交通空间，transportation connecting the two levels© WM STUDIO

▼二层楼梯，staircase leading to the second floor© WM STUDIO

金属卷闸门缓缓抬升，大而明亮的 LOGO 灯牌和通风管道框定出二层的入口。位于中庭的保时捷 996 散发出冷峻的机械感，其赛车原型来自日本赛车漫画《湾岸 Midnight》中的“黑鸟”，构筑 OHOUS 的开场环境。

The metal rolling shutter slowly rises, revealing a large and bright LOGO sign and ventilation ducts framing the entrance to the second floor. In the courtyard, a Porsche 996 exudes a cold mechanical feel, with its racing prototype inspired by the “Blackbird” from the Japanese racing manga “Wangan Midnight,” setting the stage for OHOUS.

▼缓缓抬升的金属卷闸门，The metal rolling shutter© WM STUDIO

▼通风管道框定空间，ventilation ducts define the space© WM STUDIO

永创团队以空间场景叠加复合业态的有机组合，将空间划分为“修理区”“展示区”和不同的“品牌车间”，模拟赛车场内部的科技感。

▼轴测图，axno diagram© 永创设计

The Eternal Creation team combines spatial scenes with a multifaceted business model, dividing the space into a “Repair Zone,” “Show Zone,” and different “Brand Workshops,” simulating the technological atmosphere of an actual racing track.

▼叠加复合业态，multiple spatial scenes© WM STUDIO

▼时装展示区，fashion display area© WM STUDIO

保时捷周围的跑车区域环绕着来自于赛车比赛的赛道，赛道之外则是不同的“品牌车间”，一如赛事中每个车队的整修空间。

Around the Porsche, there’s a car area that surrounds the race track, and beyond the track are the various “Brand Workshops,” reminiscent of the repair spaces for each racing team in a competition.

▼赛道与车队的整修空间，the “race track” and “pitspace”© WM STUDIO

此时，购物和体验的边界逐渐消弭，Z 世代潮流玩家瞬时闪现至让人肾上腺飙升的赛车场情景，代入至赛事观看者的角色，跟随内心的好奇持续探索前行。

At this point, the boundaries between shopping and experience begin to blur, and the Z-generation streetwear enthusiasts instantly immerse themselves in the adrenaline-pumping racing scene, stepping into the role of race spectators and continuing to explore with their curiosity.

▼代入赛事观看者的角色，stepping into the role of race spectators© WM STUDIO

面对“赛车场”这一命题，永创团队拆解出赛车、发动机、修理厂等机能元素，转译、重组为空间中的陈列货架、展示柜、装饰道具。从引擎岛台、避震陈列柱、起重机试鞋凳到发动机吊挂陈列架，构成更全面、更灵活的产陈系统，以此应对不断变化的销售需求，并梳理出疏密有致的动线体验。

Faced with the theme of the “racing track,” the Eternal Creation team deconstructs elements like race cars, engines, and repair shops, translating and reassembling them into display shelves, showcases, and decorative props within the space. From engine bay platforms, shock absorber display columns, crane-inspired shoe fitting benches, to engine suspension display racks, they create a more comprehensive and flexible display system, capable of adapting to ever-changing sales demands, while maintaining a well-structured experiential flow.

▼将赛车、发动机、修理厂等机能元素转译为空间元素，translating and reassembling race cars, engines, and repair shops into display elements© WM STUDIO

不锈钢的陈列货架与裸露的混凝土墙面，阐述着粗粝与精致、当代质感与原生肌理的碰撞；艺术涂鸦作为墙面的底色，书写着扎根于街头文化、打破常规的 OHOUS 态度。

Stainless steel display shelves against exposed concrete walls exemplify the collision of ruggedness and refinement, contemporary texture and natural texture. Graffiti art serves as the backdrop, expressing OHOUS’s attitude rooted in street culture and its inclination to break away from conventions.

▼不锈钢的与裸露的混凝土，Stainless steel display shelves against exposed concrete© WM STUDIO

▼裸露的涂鸦混凝土墙，exposed concrete with graffiti© WM STUDIO

▼空间中的涂鸦，graffiti in the space© WM STUDIO

03 从创意到环保 From Creativity to Sustainability

呈现创意、打磨细节的同时，兼顾材质的可持续性也是空间设计中不可或缺的部分。永创团队以修旧利废的可持续形式，取材于旧车场的废弃汽车零件，将其转化为可用资源，用以构建“赛车场”的机能元素。

While presenting creativity and refining details, considering the sustainability of materials is an essential part of space design. The Eternal Creation team incorporates sustainable practices by repurposing discarded automotive parts from an old car yard into functional elements for constructing the “racing track.”

▼修旧利废，repurposing discarded automotive parts © 永创设计

看似毫无用处的物件经过回收再利用后，摆脱原本附着在物件上的冷硬感和粗拙感，被赋予由内向外涌动的新潮能量，精致而纯粹。

Seemingly useless objects, after being recycled and repurposed, shed their initial cold and rugged qualities, gaining a new, inward-to-outward flow of trendy energy, becoming more refined and pure.

▼回收再利用后的设计元素，recycled and repurposed elements© WM STUDIO

▼道具图，prop diagram © 永创设计

汽车骨架变成最大的陈列展示台，发动机变成柜柱，生锈的螺丝钉嵌入透明亚克力手柄……在这样商业化的空间内，显得环保的同时，保留了一份独属于汽车爱好者的温度。

Automotive skeletons become the largest display stands, engines transform into pillars, and rusty screws are embedded into transparent acrylic handles. In such a commercial space, while promoting sustainability, it retains a warmth that is unique to car enthusiasts.

潮流如风，唯有不断迭代，才能持续保持品牌的新鲜感。作为新一代国潮品牌集合概念空间的 OHOUS，正以特立独行的自我方式游走于尝新和突破之间。

Trends are ever-changing, and only through continuous iteration can a brand maintain its freshness. OHOUS, as a new-generation concept space for Chinese streetwear brands, navigates between innovation and breakthroughs in its own distinctive way.

永创团队与 OLD ORDER 团队共造 OHOUS，将实体空间作为传递品牌意识、青年文化的载体，搭载场景化叙事的空间语言，集结小众国潮品牌凝成一股掀起飓风的能量共同体，构建更大众、更自由、有态度、有个性的青年磁场，创造多元、精准、清晰的潮流图景。

The Eternal Creation team and the OLD ORDER team have jointly created OHOUS, using physical space as a medium to convey brand awareness and youth culture. They employ spatial language with narrative elements, gathering niche Chinese streetwear brands to form an energy community that generates a hurricane, creating a more mainstream, free-spirited, attitude-driven, and individualistic youth magnet, crafting a diverse, precise, and clear picture of the streetwear landscape.