Walk with me 旗舰店丨西班牙马德里丨Matteo Ferrari

Walk With Me是一个专门设计及定制独特地图与指南的设计工作室，由Pablo Baqué和Deira Reina夫妇于2012年创立。2016年，Walk with me开始涉足手工配饰与包袋领域，并在马德里市中心的商店及工作室设计与制作大部分产品，透过设计回应日常生活，同时注重简约、极简主义和实用性。所有的产品都是从零开始创造与开发，品牌也正在重新思考大众携带物品的方式，试图在时尚度与功能性之间找到一个微妙的平衡。

Walk With Me was founded in 2012 by husband-and wife team Pablo Baqué & Deira Reina, as a design studio and editorial specialised in designing tailored and unique maps and guides.In 2016, Walk with me started creating handmade accessories and bags. They design and make the majority of their products in the store-studio in heart of Madrid.Designs respond to daily life, focusing on simplicity, minimalism and utility. Creating and developing all products from scratch, Walk With Me is rethinking the way we carry our belongings, finding that fine line between fashion and functionality.

▼项目外观，Exterior ©Asier Rua

商店 | THE STORE

品牌创立至今已有5年，他们如今正向世界敞开大门，在马德里Barrio de las Letras区的Leon街30号成立了第一家旗舰店，新的空间将在当代设计与本地生产之间开启一道新的窗口。创始人Pablo Baqué和Deira Reina与建筑师Matteo Ferrari联手打造了这一处产品与环境对话的新空间，干净简单的线条与产品的鲜艳色彩共存于这一空间下，展现了融合的国际化氛围。此外，品牌成功地打造了一处允许顾客亲身参与产品组装与个性化定制的友好空间，使得零售体验超越了购物本身。

It’s been five years since the creation of the brand and they are now opening their doors to the world, with their first flagship store at number 30 Leon Street in Madrid’s Barrio de las Letras neighbourhood. This space opens a window of contemporary design and local production on one of the most vibrant streets in Madrid.Together with architect Matteo Ferrari, founders Pablo Baqué and Deira Reina, defined a new space in which the products dialogue with the environment.Pure and simple lines coexist with the bright colours from the products, characterizing a substantial design with a cosmopolitan vibe.Walk with me has managed to create a friendly space, in which retail experience goes beyond shopping, involving the customer in the assembling and personalising of the products.

▼项目概览，Overview ©Asier Rua

▼树脂摆件近景，Detailed view of the resin holder ©Asier Rua

工作室 | THE WORKSHOP

所有用于其产品的可持续材料的研究，都在商店内的工作室进行。目的是为确保生产过程尽可能清晰，同时有效传播品牌的生态与社会责任感。

The research behind all the sustainable materials used in its products, happens in the workshop situated within the store. The aim is to make the production process as clear as possible, proving an ecological and social conscience throughout the brand.

▼工作室，The workshop ©Asier Rua

树脂托盘 | THE RESIN

这套作品在各式模块与树脂托盘套组形成的视觉陈列中找到了突破点，透过柔和的颜色、透明与不透明的材质特征，完美地组合以突出展示的物品。而那些手工制作的模块作品，透过简单的形状与复杂的细节纹理的强烈对比在空间内脱颖而出，希望为空间的布局增添活力。

The set finds its breaking point in the modules and resin trays that make up the Visual Merchandising. Characterized by soft colors, transparencies and opacities, they compliment and highlight the items on display.The handmade pieces, stand out for their simple shapes opposed to a work of details and textures that want to add dynamism to the layout of the space.

▼摆放着各式产品的彩色树脂托盘，Colorful resin trays with various products ©Asier Rua

▼展示产品的彩色树脂托盘近景，Detailed view of the colorful resin trays with products ©Asier Rua

构造 | TEKTON展示模块

Tornasol工作室为Walk with me专门设计了商店的展示模块。通过堆叠与嵌入的方式，构建了突出产品展示的场景。每一块模块都是从人造石块中提取，并用丙烯酸清漆涂抹上色，用以突出展示的物品，而所选择的创新材料强调了空间的工艺性与实验性，进一步凸显了Walk with me的品牌特性。

Tornasol studio has designed exclusively for Walk with me the display modules for the store. Made by stacked and embedded building blocks, they build the scenographies that enhance the products displayed.Each piece is extracted from a block of artificial stone and are enameled with acrylic varnish into geometric shapes, highlighting the items on display.The chosen material enhances the artisan and experimental character of the space, capturing the innovative materials that define Walk with me.

▼分布在空间各处的树脂摆件， Resin decorations throughout the space  ©Asier Rua

Project size:60 m2 Site size:60 m2 Completion date:2020 Building levels:1 Project team: Matteo Ferrari Collaborators: Tornasol Studio Photo credit: Asier Rua