Sgirl 仓储式批发概念店丨中国广州丨RBA｜Urban Object

位于闹市街区批发型鞋店面临升级改造，URBAN设计师对这一特定命题展开了一场关于商业空间平衡设计与需求的探讨。

The wholesale shoe store located in the downtown area is facing upgrading and transformation. We URBAN designer have launched a discussion about balancing design and demand of commercial space on this specific proposition.

▼室内概览，overview © 姚朝辉

需求层级 Hierarchy of needs

尽管同为销售商业，零售店与批发店有着本质的需求差异，这正是设计开展之前需要正视的本质与核心。

Retail stores and wholesale stores have essential differences in target and demand. This is the essence and core that needs to be addressed before the design is launched.

▼外观，exterior view © 姚朝辉

因此，如何实现自由而不失秩序的展示，开放而不失互动的体验，是这个空间设计的主基调。我们希望利用空间的层叠关系，将购物者的看，坐，拿，试这四个采购主要行为打散，串联，提升购物的便捷性和趣味度。

▼轴测分析，axonometric © RBA｜Urban Object

Therefore, how to achieve free but orderly display, and open and interactive experience, is the main tone of this space design. We hope to use the cascading relationship of space to break up and connect the four main purchasing behaviors of shoppers: to see, sit, take, and try, so as to enhance the convenience and interest of shopping.

▼室内空间，interior view © 姚朝辉

▼展示台，display tray © 姚朝辉

▼细部，details © 姚朝辉

仓储式批发概念店 Warehouse wholesale concept store

为适应鞋店日销量大的特点，我们将仓储式超市的概念植入这一街店，设计定制了集展示，储货，体验，试鞋，开单为一体的多功能货架，成为了店内互动度最高的最后欢迎的展架单元。

▼展架单元结构分析，structure of display unit © RBA｜Urban Object

In order to adapt to the large daily sales of the shoe store, we have implanted the concept of Warehouse-Supermarket into this site, designed and customized a multifunctional volume that integrates display, storage, experience, shoe trying, and billing, which eventually has become the most interactive and welcomed display unit.

▼看向多功能展示区，view of the display area © 姚朝辉

▼展架单元，display unit © 姚朝辉

▼看向内部工作区，view of the working area © 姚朝辉

▼平面图，plan © RBA｜Urban Object

▼剖面图，sections © RBA｜Urban Object

项目地址 | 广州市越秀区 服务内容 | 商业空间设计 项目规模 | 201平方米 项目时间 | 2021.5 – 2021.9 项目团队 | Ruggero Baldasso，Evelyn Chen， 叶燕芬 摄影团队 | 姚朝辉 推文排版 | 施星澜