Diana Select 时装商店丨Much Studio & ZZH SPACE

Diana Select Store位于常熟市老城的一条街道，主营原创时装品牌。伴随着老城区的发展，Diana迎来了全新升级，此次的设计主题为“女性的温柔与方向感”。店铺的外立面使用了柔和的磨砂亚克力，在白天融入街道，晚间多变的颜色为街道带来不一样的活力。在外立面设了三个采光窗，将一天的光影变化与空间融合。

Located on the old street in Changshu, Diana select store is engaged in original fashion brands. With the development of the old city, Diana ushered in a new upgrade, and this time the design theme is “Women’s tenderness and sense of direction”. We used the soft acrylic on the facade, which makes the store integrate into the street during the day, while the changeable colors bring different vitality to the street at night. Three daylighting windows of the facade integrate the light and shadow changes with the space.

▼项目外观，appearance of the project ©JAEN

“山有小口，仿佛若有光” “Small opening in the mountain and it seemed as though light was coming through it.”

用一个黑色的通道插入店铺的空间作为“小口”，用昏暗的灯光过渡内外，在通道嵌有镜子的小方格，目光交错，传递情绪。

We used a black passageway to insert the space as a “small hole”, and let dim light transit inside and outside, installed small square with mirror in the passageway to cross eyes and convey emotions.

▼项目入口，entrance ©胡敏超

“曲径通幽处” “A tortuous path leading to the quiet in the distance.”

加入中心筒增加空间的层次感，中心筒将空间分成三个部分，整体动线实现迂回。用磨砂亚克力包附中心筒，柔和的灯光透出温柔；金属骨架象征她的力量和态度。陈列穿插其中，错落有致，相得益彰。

Adding the central barrel to increase the sense of hierarchy of the space, dividing the space into three parts, making the overall moving line circuitous. The center barrel is wrapped with frosted acrylic, and showing tenderness by the soft light; the metal skeleton symbolized strength and attitude. And these displays are interspersed and completed with each other.

▼空间分析图，Spatial analysis diagram ©胡敏超

▼门厅的陈列区，display area of the foyer  ©JAEN

▼中心筒内部陈列区，display area in the center barrel ©JAEN

▼中心筒背后的休闲区，leisure area behind the center barrel ©JAEN

楼梯置于中心筒的左侧，在楼梯上可以看到中心筒，连接一二层。

The staircase is placed on the left side of the central barrel which can be seen , and connected the first and the second floor.

▼中心筒与楼梯的关系，The relationship between the center barrel and the stairs ©上：JAEN，下：胡敏超

楼梯上的天花板安置了一整块的灯膜，为楼下的休息区创造“峡谷”中的光。

A whole piece of light film is placed on the ceiling of the stairs to create the light in the “Canyon” for the rest area downstairs.

▼峡谷中的光，light in the canyon ©胡敏超

▼二楼陈列区，2F dispaly ©JAEN

“豁然开朗” “Suddenly seem so clear”

看台安置在楼梯的对面，通过二楼橱窗，看台可以观测到室外的景色，延伸店铺空间。

The stand is located on the opposite side of the stairs, through the window on the second floor, you can observe the outdoor scenery from the stand and extend the store space.

▼看台与中心筒的关系，The relationship between the podium and the center barrel ©JAEN

为了更好地呈现商品，在此次的设计中，我们借用了许多朴实自然的肌理。并且尝试引入本地传统的材料，如青砖，太湖石，稻草漆等。

In order to present the goods better, in this design, we borrowed lots of simple and natural textures. And try to introduce some local traditional materials, such as green brick, Taihu stone, straw paint and so on.

▼细节，details ©JAEN

▼一层平面图，first floor plan ©胡敏超

▼二层平面图，second floor plan ©胡敏超