J1M5 买手店，青岛 / 万社设计

2020/11/23 12:45:03

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秩序中的百变空间 CHANGABLE SPACE

J1M5作为一个具有生命力的买手店品牌，主张发掘分享潮流前沿的时尚宗旨，渗透推动旅行，艺术及美好的生活方式。

J1M5 is a boutique brand, with a mission of discovering, sharing cutting-edge fashion trends and permeating tourism, art and lifestyles.

▼项目概览，general view ©邵峰

何为买手店

What is multi-brand boutique?

买手店来源于欧洲，指极具审美的买手，以目标顾客独特的时尚观念和趣味为基准，带着行李箱出发到世界各地挑选适合品牌的时装、饰品等商品，融合在一起的店。借由行李箱回来的不止是衣物，还有文化、时尚、各国流行元素。

万社设计以“行李箱”为概念，以其可自由移动的灵活性及买手店关于旅行的起源的历史结合，结合平面，动线，色彩及空间体验等方面推理出理性逻辑与艺术感性结合的独特表现方式。

▼设计概念，concept ©万社设计

Originating in Europe, multi-brand boutique refers to a shop that sells clothes, accessories and other goods from multiple brands. The goods are carefully selected by tasteful buyers, who carry a suitcase and travel around the world to find brand products that best cater to unique fashion concepts and interests of customers. Through this process, the professional buyers bring back not only clothes, but also culture, fashion and stylish elements across the globe.

Various Associates conceived J1M5 boutique by taking “suitcase” as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.

▼设计以“行李箱”为概念，the design takes “suitcase” as the design concept ©邵峰

会动的结构/百变空间

Movable Structure/Changeable Space

符合买手店的定义，多个行李箱寓意多品牌的组合，多个箱体生成空间自身独特的结构语言，空间结构能如行李箱一般灵活运动、随时改变空间布局是整个设计的核心目的。

▼动态示意图，diagram gif. ©万社设计

The design well fits into the definition of multi-brand boutique. Multiple suitcases imply the combination of various brands, and form distinctive structural languages in the space. The main goal was to create a spatial construction that’s as movable and flexible as a suitcase, so that the overall layout can be adjusted at any time.

▼柜体全部移动，movable cabinets ©邵峰

在充分考虑及设计后，柜体自身亦如行李箱一样可水平360度旋转，从单体结构的多变上升到空间的矩阵变幻模式。每一次的组合都是一个全新的功能与视觉呈现。

▼推动柜体挂衣服过程，hang the clothes ©邵峰

Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space.

Each combination of structures is a new presentation of functions and visual effects.

▼柜体如行李箱一样可水平360度旋转 ©邵峰

Cabinets are made capable of rotating 360 degrees at horizontal level.

入口的四组橱窗有多种排列组合，可自由拼接。

The four display cabinets at the entrance can be flexibly arranged, combined and connected.

▼橱窗开合正面，open and close the windows ©邵峰

▼橱窗开合，open and close the cabinets ©邵峰

空间尽头的镜面世界让人犹如置身于高耸建筑体之间，沉浸且迷失在无限序列空间中。

Mirrors at the end of space make customers feel like they’re standing in between lofty buildings, and attract them to immerse and indulge in the orderly yet infinite space.

▼无限序列空间，an orderly yet infinite infinite space ©邵峰

灵活的空间 /形式服从功能

Flexible Space/Form Follows Function

一个可随时更换空间结构，时而全是柱子时而空空如也的空间，打破所有店铺特别是零售业态空间的想象，以结合实际功能需求且颠覆性的方式造就极具个性态度及贴合设计概念独一无二的J1M5。

This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.

▼柜体全部推开到一侧，cabinets in one side ©邵峰

陈列方式01：柜体关闭时 Display mode 01: cabinet CLOSED

柜体外部两侧可悬挂不锈钢挂衣杆，最大化增加展示面，柜体内部可作储藏使用，展示与储藏高效完美契合。

The external sides of cabinets are available to hang stainless steel cloth rails, which help maximize the display area; while the interior can be used for storage. In this way, the cabinets realize efficient integration of display and storage functions.

▼结构美学 -充满柱子的空间，Structural aesthetics – Space filled with columns ©邵峰

▼柜体内外，external and internal spaces for display ©邵峰

陈列方式02：柜体打开时

Display mode: cabinet OPEN

▼实用至上-全是衣柜的空间!

Practicality is paramount – It’s all wardrobe space!

©邵峰

柜体内部可放置包包、衣物、鞋子，以整套搭配显示，方便客户直观选择。

Bags, clothes, and shoes can be placed inside cabinets and displayed as a complete set, which is intuitive for customers to choose.

▼柜体内部细节，internal detailed view ©邵峰

03. 陈列方式03 – 柜体混合使用

Display mode 03: MIXED-USE

▼挂衣服过程，process of hanging clothes ©邵峰

当多组柜体碰撞在一起，根据品牌运营的需求可切换多种的展示模式。每一个柜体可做单品牌展示，也可做独立的橱窗使用。

Cabinets can be combined and shift among different modes according to operation needs of the client. Each cabinet can serve for displaying a single brand, or be used as an independent show window.

▼中间通道，central passage ©邵峰

▼柜体打开，open the cabinets ©邵峰

一个雏形，变化万千 Many facets with a single prototype

▼功能示意，functions ©万社设计

以一个箱体雏形，延展设计出不同的使用方式以满足各样功能。它可以是柱子、支架、衣柜、试衣间、甚至橱窗。

Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.

▼万能的行李箱，All-purpose suitcase ©邵峰

▼试衣间开关，fitting room ©邵峰

▼细节，details ©邵峰

日常展示模式 DAILY MODE

柱子规整排列于空间中，以自身的空间个性吸引客户入内，游走在柱体（展示的品牌衣物）之间。

Arranged in an orderly manner, the columns endow the space with a distinctive character, which attracts customers to step in and wander between the columns (i.e. displayed brand clothes).

▼日常展示模式，the daily mode of display ©邵峰

▼游走，wandering ©邵峰

走秀模式 CATWALK MODE

将柱体往四周移动，形成环绕状态。通过调整柱体的位置形成不同的秀场动线及空间结构，满足多变的品牌走秀展示等需求。

Columns can be moved to the four sides and form an enclosed space at the center. The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows.

▼走秀模式，the catwalk mode of display ©邵峰

▼柱体往四周移动，形成环绕状态，columns can be moved to the four sides and form an enclosed space at the center ©邵峰

活动模式

EVENT MODE

将柱体移向两侧合并成一个大型矩阵，空出最大化使用空间，满足Pop-up及小型品牌发布会等活动。

Columns can be moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands.

▼活动模式，event mode ©邵峰

随处是细节

All about details

除此之外，其他的功能区各具特色，满足日常服饰模特拍摄需求，随处是景。细节、功能、材料与空间的碰撞，在万社一如既往的研究及执着下，实现了又一个从业态根本上考虑并诠释的独特的态度。

All other functional areas in the store are distinctive and cater for daily shooting needs. Scenes are everywhere. Details, functionality and materials collide yet integrate with the space. Through constant researches and efforts, Various Associates showcased a unique attitude that considered and interpreted the design based on the business format of the space.

▼随处是景，scenes are everywhere ©邵峰

首饰展示橱窗 Accessory display window

正对空间入口的区域，为品牌展示及饰品手袋展示区。LED屏的植入是最大的亮点，满足品牌展示时候背景的变化需求。

The area right opposite to the entrance is for brand, accessory and bag display. LED screens are visual highlights, which provide varying display backdrops.

▼品牌展示及饰品手袋展示区，brand, accessory and bag display ©邵峰

▼橱窗细节，showcase details ©邵峰

休闲及展示区 Leisure and exhibition area

入口斜墙对内形成休闲及展示区，可展示香氛，艺术品等。镜面反射出天花朦胧光感的多面奇幻空间，如多维度空间下的平行世界，游走于意识结构内发生的梦境与现实的空间。

Slanting walls inside the entrance form a leisure and exhibition area that is available to display perfume, artworks and so on. Mirrors reflect the hazy lighting on the ceiling and create a multidimensional dreamy space, which blurs the boundary between the real and the illusionary and provides immersive spatial experiences.

▼休闲及展示区，leisure and exhibition area ©邵峰

▼镜面反射出天花朦胧光感的多面奇幻空间，mirrors reflect the hazy lighting on the ceiling and create a multidimensional dreamy space ©邵峰

带有结构美学以及序列有致的天花下隐藏着复杂的各类系统，如灯光照明，消防系统，空调系统及柜体移动轨道于一体，实现高难度的多统归一。静影沉璧，月光似水；模糊的圆月光感映射在波光镜面之上。

The ceiling is characterized by a sense of order and a structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.

This area is filled with tranquil shadows and soft lights. It presents an enchanting scene where misty moonlights are reflected on rippling water surface.

收银台 Cashier area

服务台统一于整面灰色肌理漆墙体，弱化边界，冷暖光对比增强空间感，纯粹简单。

The cashier area is unified by walls finished with gray paint, which weakens the spatial boundaries. In addition, warm and cold lights form a strong contrast, and generate a pure, simple atmosphere.

VIP 更衣室 VIP fitting room

除此之外，隐藏的VIP更衣室则与外面的氛围截然不同，暖黄调的空间集合精致的灯光勾勒出空间的线条，呈现出不一样的精致感。舒适、软糯、高雅。

The hidden VIP fitting room features an atmosphere totally distinct from the outside. The warm yellow tone and ethereal lights accentuate spatial lines, and produce exquisite visual effects as well as a comfortable, warm and elegant ambience.

万社始终如一 Consistent pursuits of Various Associates

美学 AESTHETICS、趣味 FUN、态度 ATTITUDE、灵活 FLEXIBILITY

万社设计提取业态本质，转换设计视角与思维，打破以往传统的单一陈列的思维模式，提出一种品牌店未来发展的可能性，以全新的视角和设计手法为买手店品牌提供本质的革新与空间的独有的品牌标示性，结合空间美学、结构、功能、个性为一体，全面革新零售店以往单纯模式，形成可多变的空间结构体系。

For this project, Various Associates extracted the essence of the business format, shifted design perspectives, and broke the conventional merely-display-oriented thinking mode. The team proposed a new possibility for future brand stores, whilst adopting new perspectives and design approaches to bring substantive innovation to the boutique brand and endow the space with unique brand identity.

Through integrating spatial aesthetics, structures, functionality and personality, Various Associates thoroughly transformed the singular display mode of retail stores, and created a changeable spatial structural system.

©邵峰

所有的最终通过逻辑性思考将空间中复杂功能系统与多层次细节的整合归一，形成一统的设计语言力量。实现了品牌，功能，空间，艺术与城市生活的张力与平衡。

Based on logic thinking, the complicated functional system and rich details are combined into a whole, generating the power of unified design languages. The overall design realizes the balance between brand, function, space, art and urban life.