KIRALI 成都店丨中国成都丨E27 Studio

01 元年 2000 Kirali 开设西南首店，比肩新势力，开辟新领域，为品牌打造一个具有亚文化属性的独特空间。

Kirali opens the first store in Southwest China. Shoulder new forces and open up new fields.

店铺打破固有模式，在售卖 jk 制服与 Lolita 洋装的同时加入 Y2K 元素。

The store broke the mold by selling jk uniforms and Lolita dresses with a Y2K twist.

为了与 Kirali 对无束缚的追求相呼应，我们在设计上也抛弃了传统三坑店的纯美色调。

In keeping with Kiralis unrestrained pursuit, we also abandoned the pure beauty tones of the traditional Sankhang shop in our design.

打破局限，让 Kirali 以更锋锐的亚文化面貌与世界相见。

To break the limits and let Kirali meet the world with a more cutting-edge subculture.

02电波

WAVE

出人意料的视觉语言对刻板印象进行驳斥，扭转世人界定，收听通往无限的频道。

Unexpected visual language refutes stereotypes, twists peoples boundaries and listens to infinite channels.

一反常态的室内风格揭开糖衣，展露甜美面纱下作为对抗性穿着的实质。

Unusual interior style unveils the icing, revealing the essence of confrontational wear beneath the sweet veil.

Ultra Violet 作为基础，在色相上进行延伸异变，扩散迷幻气息。

Ultra Violet, as the foundation, carries out extended alteration in hue, spreading psychedelic flavor.

当柔软的裙摆与冷硬的装饰线条被并置，矛盾便足以突破限制，一种全新的超现实感就此产生。

When soft hemlines are juxtaposed with cold, and hard lines, the contradiction is enough to break through the limits, and a new sense of the surreal.

03 迷踪 MAZE 务必以独特的视觉感受击碎壁垒与锁链，象征不被定义的先锋态度。

Be sure to break barriers and chains with unique visual perception, symbolizing an undefined pioneer attitude.

借用空山基偏爱的银色金属质地，形成赛博世界被机械填充的意象。

Borrowing the silver metal texture favored by Konyamaki, creating an image of the cyberworld being mechanically filled.

镜面制造转折，将整个店铺剪切成一幅三维空间中的拼贴作品。

The mirror makes a turning point, cutting the whole shop into a collage in three-dimensional space.

由此引入 Collage 艺术式的错乱感，在叙述中再次强调跳脱的非理性与对单调的瓦解。

Introducing Collages artistic sense of derangement, the narrative again emphasizes the jumping irrationality and collapse.

04 不群 UNIQUE 颂扬反常，颂扬另辟蹊径与不合时宜，颂扬一场符号的游击战役。

A celebration of the abnormal, of the unconventional and the inappropriate, of a guerrilla campaign of symbol.

以设计攻击日常生活的句法，让物体脱离其原有的目的与语境。

To attack the syntax of everyday life with design, let the object out of its original purpose and context.

在色彩之间进行渐变处理，倾泻出高饱和的光之瀑布，使空间爆发碳酸饮料般的活力气息。

The gradient treatment between colors pours out a highly saturated waterfall of light, making the space burst with carbonated beverage vitality.

以几何形体形成像素色块，在方与圆的节奏中模拟千禧年的低保真风格。

Geometric shapes form pixel color blocks, simulating millenarian Lo-Fi style in the rhythm of square and circle.

复古未来主义制造出的幻想泡泡姿态坚定，包裹着女孩们的层层梦境。

Retro futurism creates an uncompromising bubble that wraps girls dreams in layers.

05反叛宣言

REBEL MANIFESTO

将任何不协调的元素加以混合，这样制造的事物通常会被叫做“怪物”⋯⋯我则把每一种原创的、永不穷尽的美叫做“怪物”。

A mixture of any incongruous elements creates something that is usually called a “monster”， I call every original and inexhaustible beauty a “monster”.

设计是一场极富仪式化的对庸碌的回击，让空间畅所欲言，构筑 Kirali 的美学城堡。

Design is a highly ceremonial response to mediocrity. Let the space speak freely and construct Kiralis aesthetic castle.

在异次元的律动感中，颠覆庸碌，煽动一场 Z 世代美学革命。

In the rhythm of different dimensions, it overturns commonsense and incites an aesthetic revolution of Generation-Z.

模型动画

平面图

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项目信息

项目名称｜KIRALI Studio

主案设计｜梁屹

设计团队｜汪衍、周敏

项目完工｜2023 年 1 月

项目面积｜235㎡

项目地点｜万科天荟 成都

项目摄影｜季光

E27 StudioStud