FILOU & FRIENDS 童装店, 阿根廷 / FIVE AM

方便灵活是FIVE AM为Filou & Friends新店装潢所设想出的新概念。不同于普通的儿童角，FIVE AM从孩子们天马行空的想象中获得灵感， 提出了一个围绕店面装设轨道的想法。这条轨道串联着金属游乐场和工作区，并承担着不同的使用功能。

Flexibility is at the heart of the concept FIVE AM created for Filou & Friends’ new stores. More than a simple kids’ corner, the entire shop now revolves around a unique language, taken directly out of children’s imagination. FIVE AM came up with the idea of having a rail following the contours of the store. This rail works as a link to the metal playgrounds and work areas, which can take up different functions.

从放置衣物的吊杆到爬梯，每个零件都可以毫不费力地从装置上取下，放到其它位置。工作人员可以根据季节和藏品的更替对这些装置进行调制。另外，这条轨道还是商店橱窗和试衣间上部的窗帘杆。其上的窗帘是专门定制的，会依在Filou＆Friends举办的不同活动而变化。 每个单元之间，设有一些木制衣柜，由于衣柜抽屉和隔间样式的不同，很容易识。后面的衣柜既可以储物，也可以作展示用。

From hanging rods to a climbing ladder on which clothes can lay on, each element can effortlessly be retrieved from the installation to be hung in another location. The shop can easily be customized by the staff depending on the different seasons and collections. The rail transforms into a curtain rod at the top of the shop window and the fitting rooms. These curtains are made of custom fabrics, varying according to Filou & Friends’ campaigns. Between each element, FIVE AM placed loose wooden cabinets, with very recognizable drawers and compartments. The latter serve as a stock, but also as a presenter for clothes.

▼店面内概览，inside overview.

▼设计概念，the design concept.

▼设置的轨道可用作展示衣服的挂架，the trail is used for the hanging rods which clothes can lay on

▼设置的轨道还可用于试衣间的窗帘杆，the trail is used for the curtain rod of fitting rooms.

商店中心的收银台和折叠桌由橡胶材质制成。 考虑到孩子玩耍时的安全性，设计师还用这种材料设计了一个通向儿童球池的隐蔽隧道。 根据儿童的使用尺度，该隧道和其入口都控制的很低。就材料而言，FIVE AM特意用黑钢，桦木贴面和黑色斑点橡胶作为基调。 因为只有在店面整体外观保持中性的情况下，才有利于凸显Filou＆Friends品牌服饰的颜色和图案。

At the center of the store, rubber volumes have been placed to serve as a cash desk or working and folding tables. With playfulness in mind, these volumes conceal a tunnel leading directly to a ball pool for children. By keeping a very low access to the play area, the door to this tunnel has specifically been conceived for children. In terms of materials, FIVE AM opted for consciousness. Black steel, birch veneer and black speckled rubber set the tone. In order to highlight the colours and patterns of Filou & Friends’ collections, the overall look remains very neutral.

▼橡胶材质铺面的收银台，the cash desk covered with rubber volumes

▼商店的角落设置了一个隐密的儿童活动区供孩子玩耍，其材质同样适用了防滑且色彩和收银台一致的橡胶铺面，there is a playing area at the corner of the shop for children playing，where adopts the same material with the cash desk.

▼设计师不仅对该活动区的安全性进行了仔细的考虑，其尺度也完全依照孩子们的需要来设计，in order to ensure this area is safe to children, the designers not only carefully consider the materials used here, but also the sizes here.

▼建筑及轨道平面，the plan of the building and the trail.