北京 PRINCIPLE M 展厅 / 木答答木

坐落于北京的服装定制品牌 Principle M 的新展厅设计，在一个白色的环境中安装了两个完整的玉石板材。玉石的自然纹理创造了视觉焦点，并为一个简洁及中性的空间引入暖色，以突出展示的时装作品。

The new showroom of Principle M, a Beijing based tailored clothing label, features two entire onyx slabs in a white environment. The stones natural texture creates the focal points and introduces warm colors in a space designed to be simple and neutral to highlight the exhibited fashion pieces.

▼白色环境中的完整玉石板材创造视觉焦点，the entire onyx slabs in a white environment creates the focal points

▼空间规划轴测图，axon

天花板和地板，都是混凝土材质，白色的大尺寸家具穿插进它们所创造的水平表面。白色长凳分隔了空间上的环形空间，悬挂的柜子将展厅从办公区域分隔开来。

The ceiling and the floor, both in concrete, are the horizontal surfaces in which white big scale furniture pieces are inserted. A long white bench defines the perimeter of the space, while a suspended cabinet divides the showroom from the office area.

▼天花板及地面均为混凝土材质，the ceiling and the floor are both in concrete

▼白色的柜子分割了空间，long white bench defines the perimeter of the space

▼空间中另一侧悬挂的柜子将展厅与办公区分隔，the long white bench defines the perimeter of the space

整个展厅的长度为9米，打破了空间的规律性。这一中心区域引导顾客体验整个制衣过程。当他们进入展厅时，这里接待并带领他们进入设计区域，顾客在这里遇见裁缝，并行走于织物样品之间。在前往试衣间的同时，顾客还可以观赏其他在展柜里展示的，可以佩戴的饰品。

A 9m long drawer diagonally crosses the entire length of the showroom and breaks the regularity of the space. This central piece guides the customers through the suits design process. As they enter the showroom, it welcomes and leads them to the design area where the customers meet the tailors to go through the fabric samples. While heading to the fitting room the customers can browse among other ready to wear accessories, exhibited in glass displays integrated into the drawers.

▼打破空间规律性的设计，the interior design breaks the regularity of the space

▼试衣间与展览空间的结合，displaying area next to the fitting room

▼轻薄的黑色钢轨被用来围合展示区及增加更多悬挂点，thin black steel profiles are used to frame display areas as well as to add more hanging points

展柜可以分为四个模块，将展厅分成四个不同的模块，如时尚或流行等热点元素。轻薄的黑色钢轨被用来围合展示区域以及增加更多的悬挂点。对于悬挂式的橱柜，可以根据展品的不同安排不同的展示方式。五盏定制的灯具，它的特点是相同的黑色钢材外壳和可调节的聚光灯，在水平和垂直的方向上排列。

The drawer can be split in 4 modules transforming the showroom in different setting, to host special events like fashion or pop up shows.  Thin black steel profiles are used to frame display areas as well as to add more hanging points. For the suspended cabinet, several hanging displays can be arranged in different settings, according to collection changes.Five customized lamps, which feature the same black steel profile together with adjustable spotlights, are arranged in horizontal and vertical settings.

▼定制的灯具，the customized lamps

▼空间中的细节，detail in the space

▼平面图，plan

建筑师：MDDM STUDIO 木答答木(北京)建筑设计咨询有限公司 年份：2017 地点：中国，北京 面积：200平方米 功能：展厅 承包商：卡士联装饰有限责任公司, 车安祺 图纸绘制：北京巢居美家具有限公司 结构提供：Kvadrat 摄影：Hector Pei

Architects: MDDM STUDIO Year: 2017 Location: Beijing, China Area: 200 sqm Function: Showroom General Contractor: Craftlink Limited, Andrew Cher Drawer Producer: Beijing Nest Beauty Furniture Company Limited Fabric Supplier : Kvadrat Photographer: Hector Pei