cottonREPUBLIC北京线下旗舰店 / 头条事务所

RAMOPRIMO设计完成了内衣品牌cottonREPUBLIC在北京的新旗舰店。项目空间如同一个巨大的篮子，由五层编织在一起的色彩鲜艳的铁棒组成。这种结构形式的灵感来自于中国传统建筑中的木格栅，混合了明亮的黄、红、橙、粉等颜色，如同女士网袜，又像是过山车轨道，亦或是迷幻的埃菲尔铁塔，悬浮在空间之中，给顾客带来独特的感受。

设计师同时从空间本身的特点中汲取了灵感。这间小小的店铺两侧完全开放，与购物中心的公共走廊相连。设计需要在店外展示和店内贩售中取得平衡，而最终沿边缘设置的巨大结构很好地解决了所有问题。该结构提供了充裕的展示空间，上面摆有鲜艳的包装盒，同时吸引了店内店外游人的注意。这个巨大的装置和摆放在上面的元素一同加强了人们的空间以及购物体验。

▼ 两侧可见的巨大装置，large installation which could be seen from both sides

▼ 轴测图，axonometric

RAMOPRIMO just realized in Beijing the new flagship store for British-Chinese underwear fashion brand cottonREPUBLIC. The project features a large basket-like spatial envelope organized as an increasing overlapping of five rings composed by a succession of colorful diagonal iron rods. The structural pattern was originally inspired by the interlaced timber partition screens of traditional Chinese architecture, but it has been hybridized with a palette of shiny colors: yellow, red, orange and pink. The resulting structure is floating in the space surprising and surrounding the customers, like an oversized patterned women’s tights, a wrap-around roller coaster track, or the bent portion of a psychedelic Eiffel tower.

This very peculiar spatial solution was also inspired by the nature of the space: a small store completely open on two sides to the shopping mall public corridor. The challenge was about choosing between some display elements on the show windows, visible from outside, or a traditional shelving system where to show products inside the shop, without having to sacrifice the advantages of either. The choice to design a large perimeter structure was answering these issues. It was also dictated by the need to have a long shelf where placing colorful packaging boxes, alligned and sorted by type and visible on both sides. The large attracting installation combined with all display elements will enhance the spatial and sensorial shopping experience.

▼ 色彩鲜艳的展示空间，colorful display space

地面的设计概念是利用白色，灰色和黑色的树脂创作一幅巨大的行为绘画。当把颜料滴到60平米的画布上时，设计师发现流动的液态白色背景和颜料随机融合，形成了十分有趣的效果，而干燥后的黑灰色图案则让人联想到中国传统的水墨画。与一般时尚商店不同，店内天花采用连续的反射照明，投射下柔和的灯光。

The starting concept for the floor was to create a large continous action painting made of white, grey and black resin. While dropping the first colours on the 60 square meter canvas, we suddently realized that the slow movement of the white background, still liquid, was reacting in a very interesting way, randomly creating un-expected effects of fade and fusion. Once dried, the merging of black and grey spots reminds to the Chinese black and white “shan shui” ink paintings. A large illuminating ceiling is diffusing a soft light from above reducing the use of visible spotlights, that usually punctuate the ceiling of fashion shops in malls.

▼ 水墨画一般的地面，floor reminds people of Chinese “shan shui” ink paintings

▼ 天花反射光照明，ceiling providing diffused lighting

店内的收银台和袜架等功能物件被设计成了简洁的白色盒子，随机分布在空间之中。内衣展示在白色的木制园盘上，圆盘一侧设有磁铁，可以自由地吸附在铁架上，并根据需要灵活变换。

Functional objects, like cashier counter and vertical displays for the brand’s collection of socks, have been designed as simple white boxes randomly places around the space. White wooden varnished discs, provided of a magnet on a side, work as supports for the underwear products and can be freely attached to the colored iron shelves to create a ever-changing display system that can be flexibly customized according to needs.

▼ 袜架等功能物件为白色盒子，白色圆盘吸附在铁架上，functional objects as white boxes, white discs attached to the iron shelves by magnets

▼ 平面图，plan

▼ 结构分析图，structure analysis

project name: cottonREPUBLIC flagship store program: fashion store, brand lifestyle showcase, product displays date: 2017 area: 60 m² location: Beijing, China design team: RAMOPRIMO architects: Marcella Campa, Stefano Avesani collaborators: Jia Chen, Sara Scotti general contractor: Beijing Huayishengze Decorate Engineering Co., Ltd (北京华艺圣泽装饰工程有限公司) construction: Yuan WenJie (袁文杰) engineering: Yuan ZhiFeng (袁志锋) photo credits: STUDIO RAMOPRIMO