BAU 2017展位 /Ippolito Fleitz Group

全球建筑建材和系统构件行业的领军展会BAU是地面材料制造商DLW Flooring与客户之间交流的最重要的平台。一直以来，该公司在这一展会上都力求以独树一帜的面貌展现自我。

BAU, the world’s leading trade fair for architecture, materials and systems is flooring manufacturer DLW Flooring’s most important forum for engaging with its customers. Which is why it is now a tradition that the company presents itself at this fair via an exceptional stand concept.

DLW Flooring公司的产品既具备优异的环保性，又很高的审美价值。在展位设计中，我们特别通过九个主题将其多种多样的应用领域突出进行展示。整个展位以“Inside Out”即“由内而外”为中心思想，将“内”与“外”穿插融合。

The products from DLW Flooring, all characterised by an excellent environmental footprint and high aesthetic standards, as well as their diverse fields of application, are staged in nine thematic worlds that interconnect inside and out under the leitmotif ›Inside Out‹.

本次展位设计的目标不仅在于展现DLW产品在健康建筑方面的卓越品质，而且要将其作为室内设计的风格元素树立市场地位。为此，我们特别采用动态结构，通过不断转动的墙体，使内与外之间的色彩关系时时变幻，使人难以分辨何是“外”，何是“内”。

The aim of the stand is not only to highlight the quality of DLW products in the field of healthy construction, but also to position them as a stylistic instrument in interior design. This is achieved through a dynamic exhibition stand with an exterior shell that dissolves almost entirely and provides constantly shifting perspectives on the colour play within.

依据“由内而外”的中心思想，整个展位内外交错。白色的外墙勾勒出一个大致的区域范围，墙上切割出来的圆形元素可围绕纵轴旋转，双面粘贴着DLW的产品拼接。通过这些元素，访客以游戏的方式被带入产品的世界。与此同时，展位的外墙和内里时变时新，不停开启新的视角。由大幅材料拼接构成的后台背景，为形态与色彩的变幻搭建起一个稳定的舞台。就连不可或缺的接待区也被用作其中的一个元素，融入到整个视觉效果当中。

True to the motto ›Inside Out‹, the stand interior radiates out. The plain white exterior walls sketch a rough outline to the stand, while oversized circles and segments of circles have been cut out from the walls. These have been covered on both sides with collages of DLW products and set back into the walls as rotating disks. These elements allow visitors to interact directly with the stand and engage with the product world in a playful manner. At the same time, continually new perspectives of the equally shifting interior space are thereby created. Large-area material compositions on the rear walls create a permanent stage set for this dance of forms and colours. Even the obligatory conference islands take backstage visually, simply appearing as extras on the stage.

在DLW Flooring公司BAU 2017的参展设计中，常规的建筑手法几乎消失，取而代之的是一个轻盈的框架，为内部的产品展示和色彩散发魅力开辟出更大的空间。

In the DLW Flooring exhibition presence for BAU 2017, the architecture itself disappears almost entirely to become a fragile framework, making space for the interior, which belongs wholly to the product world and its charismatic colours.

▼产品宣传册设计贴合主题，the pamphlet design

▼ 展区平面图，the layout