北京乐纯酸奶快闪店 / 头条事务所

头条事务所将乐纯办公室的入口大厅空间改造成了一个纯白洁净的快闪店，展示其酸奶产品同时彰显其公司健康，新鲜，自然的品牌核心价值，描绘出一个当代，年轻，革新的品牌形象。

RAMOPRIMO was turning the entrance lobby of LePur office space into a white and clean pop-up shop, showcasing the yogurt products of the brand and combining the company values of health, fresh and natural with a more contemporary, young and innovative image.

▼乐纯店铺门面，LE PUR Storefront

▼一个纯白洁净的快闪店，a white and clean pop-up shop

设计的最基本想法是用白色松木组成的条纹状面板遮盖墙和屋顶。这个半透明的装饰元素还原了传统街头市场水果摊的木质小车形象，店铺外立面的条状顶棚更加强了这种复古的感觉。坡屋顶使顾客的视线更集中于柜台上的酸奶产品。长凳和桌子也由特殊定制的木质条纹制成。在柜台的后面，一扇大的黄色滑动门隔离了店铺和公司办公空间。

Basic design move was to cover all walls and ceiling with striped screens made of white paint pine wood. These semi-transparent decorative elements mainly re-propose the idea of wooden cranes used for traditional fruit stands in street markets, and this feeling is reinforced by creating a striped canopy on the external shop’s facade. A slope ceiling invites customer to focus on the main yogurt display on top of the counter. Wooden strips have been also used to create specifically designed benches and tables. On the back of the counter, a large yellow sliding door connects the shop to the company’s office space.

▼还原了传统街头市场水果摊所用的木质小车形象，re-propose the idea of wooden cranes used for traditional fruit stands in street markets

▼ 白色松木组成的条纹状面板遮盖墙和屋顶，cover all walls and ceiling with striped screens made of white paint pine wood

▼ 坡屋顶使顾客的视线更集中于柜台上的酸奶产品，A slope ceiling invites customer to focus on the main yogurt display on top of the counter

白色木质条十分容易装饰：建筑师通过超大的黄色尼龙线将植物和几何图形装饰物等悬挂在木条上面。尽管这个空间很小，这些不尽相同的装饰元素创造了多重空间和感官的体验。店铺空间简单明亮，与多彩的酸奶杯形成鲜明的对比。设计师运用了不用灰度的地板，大尺度条纹瓷砖如同家里舒适慵懒的地毯。坡屋顶由点状的可调节LED圆盘照明灯点缀。由设计师亲手缝纫的柔软织物覆盖了一些座椅，为空间增添了细节和真实感。

The white strips can be easily further customised: we hung up some plants and graphic elements on them by simply using oversized yellow nylon cable ties. Despite the very small space, these elements are combined to create a spatial and sensorial experience. The resulted space is simple and bright to contrast with the colourful variety of the yogurt cups packaging. Designers played with different hues of grey on the floor, where large textured ceramic tiles evoke the idea of a cozy home carpet. The sloped ceiling is dotted by dimmable LED lighting discs, while some pillow covers, sewed by the designers on a soft textured fabric, add to the space a little detail and sense of authenticity.

▼ 坡屋顶由点状的可调节LED圆盘照明灯点缀，sloped ceiling is dotted by dimmable LED lighting discs

▼ 悬挂于白色木质条纹墙壁上的菜单，Hung up menu on white wooden strips

▼ 设计师亲手缝纫的柔软织物，sewed by the designers on a soft textured fabric

▼分析图，Diagram

▼平面图，Floor Plan

CREDITS design team: RAMOPRIMO architects: Marcella Campa, Stefano Avesani collaborators: Jia Chen, Sara Scotti project name: LePur yogurt shop program: yogurt shop date: 2016 area: 20 m² location: Beijing, China general contractor: Beijing Shengda Xin Building Deco Engineering Co. (北京圣达鑫建筑装饰工程有限公司) suppliers: Flooring tiles: G.e.T-casa, Ceramica Sant’Agostino Pillow fabric: kvadrat photo credits: STUDIO RAMOPRIMO