雀巢公司150周年展厅设计，瑞士 / Tinker imagineers

正值这家世界上最大的食品公司成立一百五十周年纪念之际，乌特列兹体验设计局Tinker imagineers在瑞士为雀巢公司设计了这个家庭体验式的nest。这个房屋面积达6626平方米、展览空间3500平方米的建筑位于日内瓦湖畔的沃韦，同时也是亨利·雀巢于1866年创立他的第一家工厂的地方。

超过一百位荷兰设计师、工程师和建筑工人共同建立了Nest的舞台。Tinker与负责工程及产品的Bruns和负责视听和照明技术的Mansveld在内的许多其他的创意企业合作完成了这个4500万欧元的项目。

Nestlé has opened its doors to the public. On the occasion of the 150th anniversary of the world’s largest food company, Utrecht experience design bureau Tinker imagineers has designed the family experience nest in Switzerland. An open house with a floor area of 6,626 m2 (3500m2 exhibition space), located in Vevey at Lake Geneva, in the place where Henri Nestlé established his first factory in 1866.

More than one hundred Dutch designers, engineers and builders worked together on the scenography for nest. Tinker involved many other creative companies in the € 45 million project, including Bruns (engineering and production) and Mansveld (AV and lighting technics).

▽ 家庭体验式展览空间－nest， family experience nest

Swiss Concept Consult Architectes对带有工业痕迹的场地进行了改造，覆盖上巨大的玻璃屋顶和钢结构。Tinker在下方设计了一个由白色流体结构组成的漂浮的、有机的大型世界。nest从6月15日起向观众开放。

The Swiss Concept Consult Architectes renovated the industrial heritage site and covered it with a magnificent glass roof and steel construction. Underneath, Tinker designed a large, floating, organic world made up of white, flowing forms. Nest opened to visitors from 15 June.

▽ 由玻璃屋顶和钢结构覆盖、有着工业痕迹的场地，the industrial heritage site covered with a glass roof and steel construction

▽ 白色流体结构组成漂浮的大型世界，a large, floating world made up of white, flowing forms

nest所蕴含的主旨在于更透明地投入到关于公司精神的直接而深入的探讨。参观者可以获得场景背后互动性的私人印象，伴随着这个企业进入一场关于过去、现在及未来的旅程。雀巢坚持着“关爱，享受，改善和分享”的主旨，展现了涉及五个不同领域的多样性。

The big idea behind nest was simply to become more transparent and engage in an honest and involved dialogue about what the company stands for. Visitors will receive an interactive and personal look behind the scenes. They will accompany the enterprise on a journey through the past, present and future. Nestlé displays its diversity across five different zones, with ‘care, enjoy, improve & share’ as the motif.

▽ 夜景，evening view

用各种产品包装手工做成的、超过1200朵的纸花组成了广场中庭这株非常抢眼的真实比例的树。Fondations部分逼真地展现了时间的魅力，将参观者带回19世纪公司初创的时刻。创新地应用在同一工业时期发展的早期电影技术，结合光影、幻灯机和皮影戏等让人们产生回到过去的错觉。

An eye-catching feature in Piazza, the central atrium, is a life-size tree composed of more than 1200 flowers handmade from various product packages. Fondations brings visitors back to when the company was established in the 19th century in an authentic, timed attraction. The innovation here lies in the use of early cinema techniques developed during the same industrial age. By combining shadow plays, magic lanterns, ombres Chinoise and more, illusion becomes reality.

▽ 广场中庭的树由包装纸做的花点缀，the tree composed of flowers made from product packages in the central atrium of the Piazza

▽ Fondations部分将参观者带回公司创立之初，Fondations brings visitors back to when the company was established

▽ 幻灯机和皮影戏等古老技术，magic lanterns and ombres Chinoise and other antique techniques

一百五十年历史之中蕴藏的时代精神将雀巢的产品、影像和故事化为历史上一个个标志性的时刻。两层的空间自身几乎可以算作一个博物馆。其中一个与众不同的珍藏室保存了一系列非常特别的物品，如第一台雀巢胶囊咖啡机的原型。

Zeitgeist is devoted to 150 years of history and links Nestlé’s products, images and stories to iconic moments in world history. The space occupies two storeys and is almost a museum in itself. Inside there is a magical treasure room with a selection of very special objects, such as the prototype for the first Nespresso machine.

▽ 珍藏室，the treasure room

象征现在的Forum部分通过交互式的方法意在让游客意识到营养健康行业面临的社会挑战，并呼吁集体责任。所有参观者的行动可以体现在房间中心引人注目的灯光装置上。

The present-day Forum uses interactive ways to make visitors conscious of the social challenges in nutrition and health and appeals to collective responsibility. The actions of all of the visitors influence a surprising light installation at the heart of the room.

▽ Forum部分的交互式设计，interactive design in Forum

Visions部分作为Nest的最后环节，由玻璃屋顶之下标志着未来的壮观世界组成。参观者可以通过游戏和虚拟现实来体验到科学家的热情和他们创意十足的发明。孩子可以体验着探索整个展区的、他们专属的冒险旅程。

Visions is the grand finale of nest. It consists of a spectacular world under the glass roof and symbolises the future. Visitors experience the passion of scientists and their creative innovations through games and a VR experience. Children have their own discovery journey that leads them through nest.

▽ 通过虚拟现实体验未来的Visions部分，experience Visions through VR

▽ 针对儿童体验的设计，special design for children

▽ 咖啡厅与纪念品店，cafe and souvenir shop

▽ 建设阶段，construction phase

Credits Tinker imagineers, concept, scenography, AV & Multi Media productions, Utrecht – The Netherlands Concept Consult Architectes, architecture, Lausanne – Switzerland Bruns BV, development, engineering and production of scenery & fit out, Bergeijk – The Netherlands Mansveld Projecten & Services BV, AV and lighting hardware and programming, Eindhoven – The Netherlands Rina van der Weij, Artwork, Utrecht – The Netherlands YiPP interactive people, interactive games, Amsterdam – The Netherlands The First Floor, 3D visuals, Kinect games, Rotterdam – The Netherlands Rapenburg Plaza, Light design, Amsterdam – The Netherlands Tonwelt, audioguide, Berlin – Germany Ziaja & Dorst Multimedia Solutions, voice-overs, Leiderdorp – The Netherlands LucidPixel, 3D particle animation, Leiden – The Netherlands Rockfish recording studio, Musicscape, Utrecht – The Netherlands Tristan Robin, Actor, presenter, London – United Kingdom March21, André Kloer, Mini documentaries, Amsterdam – The Netherlands Most audio post, voice-overs and music for Fondations and Collection, Amsterdam – The Netherlands