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Brand concept
以木为本
源
沟通古今 也触达未来
━
在设计上,我们延续“温度”的品牌内核,以“榫卯”为灵感,探索“诗性与理性”巧妙交叠的独特场域,
希望这里不仅仅是销售产品的空间,更是一个全新概念的美学体验馆,让每一位到访者都可以沉浸式体验品牌文化
。
In terms of design, we continue the brand core of "warmth", taking "mortise and tenon" as inspiration, exploring a unique field where "poetry and rationality" cleverly overlap. We hope that this is not only a space for selling products, but also a new concept of aesthetic experience hall, allowing every visitor to immerse themselves in brand culture.
圆和倒三角的几何图案构成了
“榫卯”工艺的象征,这一符号贯穿展厅,诠释
“天人合一 虚实相生”的中国古典智慧。
榫卯是中国传统木艺的精神内核,也被称之为
“藏在木头里的东方美学”。一榫一卯,一转一折,构造天衣无缝的建筑空间,
在木地板与木地板的铺设连接上,至今沿袭着榫卯的技法精髓。
新的展厅中,随处可见
“传统与现代”的有机圆融
,东方诗性与现代理性虽二元对立却不失秩序。
The geometric patterns of circles and inverted triangles constitute a symbol of the "mortise and tenon" craftsmanship, which runs through the exhibition hall and interprets the Chinese classical wisdom of "harmony between heaven and man, virtual and real.". Tenon and mortise joints are the spiritual core of traditional Chinese woodworking, also known as the "Eastern aesthetics hidden in wood.". One tenon and one mortise, one turn and one fold, construct a seamless architectural space. The laying and connection between wooden floors still adhere to the essence of tenon and mortise techniques. In the new exhibition hall, the organic integration of "tradition and modernity" can be seen everywhere, and although Eastern poetic and modern rationality are binary opposites, they do not lose order.
在全部的设计元素当中,
“木”最大程度地承担了感性的功能。
无论是气味、触感还是双脚踩在地上的声响,都直接牵引着人们的感官。木地板、木桌、木质器具,不经意地散发着微妙的香气,木质的温暖气息缓缓延伸,虽寂静却扣人心弦,仿若能够
听见时间的呼吸。
Among all the design elements, "wood" maximizes its emotional function. Whether it's smell, touch, or the sound of feet stepping on the ground, they all directly pull people's senses. Wooden floors, tables, and utensils unconsciously emit a subtle aroma, and the warm scent of wood slowly extends. Although quiet, it is gripping, as if one can hear the breath of time.
光是温度的来源,注重自然光的利用。中空天井的设计将整个展厅
“敞开”,
极大消除了空间的封闭感,在十二时辰的推移中,光与木材碰撞出独有的律动与节奏。
Light is the source of temperature, pay attention to the utilization of natural light. The design of the hollow courtyard opens up the entire exhibition hall, greatly eliminating the sense of closure in the space. In the passage of twelve hours, light collides with wood to create a unique rhythm and rhythm.
项目信息 / project information
面积Area :260㎡
设计团队 Team : 潜守政 陶泽峰
|预约设计师
▼
地址:
绍兴・越发大厦27F
13757577507
XZ7507