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chanel at harrods

2011/09/05 13:45:00
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The Brompton Road facade of Harrods, where Chanel has transformed the store's shop windows...
卡尔·拉格菲尔德不会半途而废。这就是为什么当他在香奈儿的团队与哈罗德合作时,今天公布的结果至少可以说是令人眼花缭乱的。香奈儿(Chanel)不满足于将整个橱窗陈列在布伦普顿路(Brompton Road)的门面上,摆出2011年A/W系列的强大场景,展示了迷人的仙人院和异想天开的法国童话形象,香奈儿(Chanel)把邮票贴在店面上,就像在一座塔楼的城堡上一样,用一系列品牌的旗帜装饰它。这就是你在外面看到的。走进商店,很难知道香奈儿的冒险经历的哪一部分首先需要注意。在底层,该品牌创建了一家临时的“雾蒙蒙的花园”时尚精品店,内衬着白色和黑色的墙壁,墙壁上刻着狮子的头,里面装满了可以想象到的每一件服装-包括经典的哈罗德(Harrods)包,它被香奈儿(Chanel)改造过。在美容部门,一个粉红化妆柜台,配有A/W 2011活动中的弹出式照片亭和超大的香奈儿香水瓶-这是香奈儿化妆品创意总监彼得菲利普斯(Peter Phillips)创建的限量版化妆系列“骑士桥系列”(Knight Sbridge Collection)的所在地。与此同时,在三楼,一个戏剧性的350平方米的设施,‘恩步道’,是一个爱丽丝梦游仙境式的旅程,进入世界可可香奈儿。参观者从超大的白色珍珠窗帘进入单色茶花花园,在那里展览围绕着六个不同的房间:2.55,游客走进一个品牌标志性的包的衬垫创造,以发现包的生产过程;花呢房,灵感来自香奈儿的夹克面料的选择;一个迷人的儿童卧室的场景充满了娃娃和玩具;一个豪特时装品牌的时装制作过程;花呢房,灵感来自香奈儿的夹克面料的选择;一个迷人的儿童卧室的场景充满了娃娃和玩具;豪特时装房间,重建为加布里埃尔·香奈儿在坎本街31号的公寓;拉格菲尔德的7L工作室的图书馆空间,最后是一个专门为香奈儿标志服务的房间,包括5号香水瓶。
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The new windows incorporate Karl Lagerfeld's recent A/W 2011 collection for Chanel...
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... styled to reflect a enchanted woodland fairy tale scenes
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This is the first time in Harrods history that all front-facing windows have been taken up by one brand
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A theatrical mise en scène with Chanel's mythical creatures
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Close-up of a smaller Chanel accessories window for Harrods
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Chanel have put its stamp on the storefront like you would a turreted castle and embellished it with flags...
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... and even made its mark on the bus stop outside Harrods
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The Chanel's World map at an entrance-way in Harrods
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The brand's has created a temporary 'misty garden' fashion boutique on the ground floor...
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... lined with white and black walls embossed with lions' heads
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Across the room, is Chanel's pop-up accessories stand
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The infamous Harrods bag, with an added Chanel touch
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The ephemeral beauty bar, lined with pink shelves and dressed with displays of Chanel perfume bottles...
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... sits next to the pop-up photo booth - perfect for customers wanting to recreate the A/W 2011 campaign
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The Knightsbridge Collection, created especially by Chanel make-up creative director Peter Philips
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Even the lifts and lobbies have had the Chanel makeover
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The pearl curtain entrance to the 'Une Promenade' exhibition on the third floor
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... where a reconstruction of the monochrome camellia garden setting - featured in the Chanel S/S 2011 runway show - waits
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Clusters of Chanel fine jewellery, encased in a foliage-filled display box, sit in a corner of the camellia garden
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The 2.55 room - a dream for anyone wanting to live in a Chanel bag
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Digital displays showing stages in the making of the iconic 2.55 bag
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The large dolls house in the children's bedroom, featuring Chanel dolls created through the years
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The Harrods bear, customised by Chanel - sadly, not for sale
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Inside the Haute Couture room - a reconstruction of Gabrielle Chanel's apartment in 31 rue Cambon...
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... featuring the swirling wall of tall mirrors seen in staircase entrance of 31 rue Cambon
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An oversized version of the boxes used to package creations purchased by Haute Couture clients
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Inside the tweed room - an homage to Chanel's jacket fabric of choice
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The library in Karl Lagerfeld's studio 7L, reprinted as wallpaper, featuring an almost holographic Karl Lagerfeld
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A larger-than-life jacket detail sits next to the heavyweight version of the 2.55
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A combination of Noº5 advertisments from over the years is screened within a giant bottle in the pop art room
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The Chanel flags lit up in the evening on Brompton Road
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