New Interior Standard For ING Bank Outlets Medusa Industry

架构师提供的文本描述。荷兰国际集团银行在波兰的Slaski网点的新内部标准是由波兰Medusaindustry团队创造的一项成功的竞争工作。MedusaINDUSTRY是一家分拆公司，部分来自美杜莎集团建筑师和Plantacja Sztuki基金会(艺术种植园)，并实现与艺术、工业设计和媒体接壤的项目。

Text description provided by the architects. The new interior standard of ING Bank Slaski outlets in Poland is a victorious competitive work created by the Medusaindustry team from Poland. MedusaINDUSTRY is a spin-off company that emerged partially from Medusa Group architects and Plantacja Sztuki Foundation (Art Plantation) and realizes projects bordering on art, industrial design and media.

© Agnieszka Wawro

(Agnieszka Wawro)

改变ING Bank Slaski网点形象的根本原因是，希望跟上技术进步带来的动态变化，并试图摆脱银行业如此主导的雄伟和制度特征，转而支持现代、优雅和诚实的服务提供商与客户之间的直接接触。

他说：“我们对这个概念都是一致的。我们知道，一方面，我们希望对客户的需求作出强有力的反应，同时又超越了现有银行网点的现有标准。我们寻找的微妙的解决方案，可以达到完美插入的期望，在发现的背景下，不同的前提和可能的安排。我们正在寻找一种通用的工具来塑造个性化的销售点。“

"We were all unanimous regarding the concept. We knew that on one hand we want to respond strongly to customer needs while at the same time go beyond the existing standard of existing bank outlets. We searched for subtle solutions which could come up to the expectations of perfect insert into the found context of different premises and possibility of their arrangement. We were looking for a universal tool for shaping the individualized outlets."

© Agnieszka Wawro

(Agnieszka Wawro)

模型分店内部已划分为三个接入区，大大方便了客户在银行的定位。在不使用传统隔墙的情况下，我们成功地区分了自助银行、客户服务区域和背景设施。移动和模块内部元素的使用使其能够根据不同的需求灵活地安排。

Model outlet interior has been divided into three access areas significantly facilitating orientation of customers in the bank. Without using the traditional partition walls we managed to distinguish self banking, customer service area and background facilities. The use of mobile and module interior elements allowed for its flexible arrangement according to different needs.

销售处新标准的关键功能和营销要素之一是配备流动顾问职位的模块化家具。如果需要的话，安装在铁轨上的箱子可以被小心地隐藏起来，以获得更多的空间。

One of the key functional and marketing elements of the outlets new standard is the modular furniture equipped with mobile consultant posts. If needed boxes docked on rails built-in floor can be discreetly hidden in order to obtain more space.

© Agnieszka Wawro

(Agnieszka Wawro)

会见室

Meeting Rooms

类似的灵活方案涉及个别会谈的地点。这些帖子是用半透明的结构包裹起来的，可以调整会议的保密性水平。这种分离有利于创造良好的私人谈话的气氛，这是强调了圆润柔软的地毯和“过度雕塑”巴洛克吊灯，所以在当代设计。在不太亲密的谈话中，或者在根本没有会面的时候-窗帘是分开的-从视觉上扩展内部，并强调其透明性。该系统适用于多种不同类型的房间，并能快速、高效地对任何出入口进行改造。

Similar flexible formula concerns places for individual talks. The posts are wrapped with semi-transparent fabric which enable to adjust the level of meeting confidentiality. Such separation favours creation of nice mood of private conversation which is emphasized by rounded and soft rug and 'oversculpted' baroque chandelier so present in contemporary design. During less intimate conversations or when there is no meeting at all - the curtains are separated - to expand visually the interior and to stress its transparency. This system is easily adaptable in many rooms of different kind and allows for quick and efficient rebuilding of any outlet

© Agnieszka Wawro

(Agnieszka Wawro)

会议场所的第二种形式是一个单独的房间，它与手术室之间用玻璃墙隔开。尽管隔音，这些房间是可见的从内部的出口，以及从外面通过玻璃外壳。用过的材料和装饰更多地指的是起居室，而不是匿名的办公室会议室。软地毯和巴洛克吊灯是与现代设备的出口，有意创造半私人的内部环境。

The second form of meeting place is a separate room, which is separated from the operation room with a glass wall. Despite acoustic separation these rooms are visible from inside the outlet as well as from the outside through glass cases. Used materials and decor refer more to living room than anonymous office meeting room. Soft rug and baroque chandelier are in contrast to the modern equipment of the outlet and intentionally create semi-private ambience of the interior.

主要任务是编写手册，即设计师手册，并在几个试点网点上进行了测试。后来，任务扩展了。我们必须想出几种方法在分店内展示ING银行的品牌。因此，由Medusaindustry设计的品牌元素包括互联网帖子、儿童娱乐场所、广告灯、传单展台、一种带有突出广告和多媒体塔的可伸缩灯箱。

The main task was to create manual i.e. designer's manual, which was tested on several pilot outlets. Later on, the task was expanded. We had to figure out a few ways of presenting ING Bank brand inside the outlets. As a result the package of branding elements designed by Medusaindustry includes internet post, fun-place for kids, advertisement lamps, leaflet stands, a form of retractable lightbox with highlighted ad and multimedia pylon.

© Agnieszka Wawro

(Agnieszka Wawro)

他们整个地区的天花板都被定制设计的灯具所覆盖，彼此紧密相连。圆柱形的灯罩和黑色的天花板增加了对深度的印象，都增加了室内空间的感觉。有些灯被用作广告载体。放置在灯罩底部的图像使用灯具光源看上去类似于城市灯光。

Ceilings on their whole area are covered by custom designed lamps tightly adjoining to each other. Cylindrical shape of the lampshades and blackness of the ceiling that increases impression of depth, both increase the feeling of space of the interior. Some lamps are used as ad carriers. Images placed at the bottom of the lampshade use the lamp lightsource to look similarly to citylight.

美杜莎设计的品牌元素包还包括儿童娱乐场所、传单摊、一种带有突出广告和多媒体塔的可伸缩灯箱。

The package of branding elements designed by medusa also includes fun-place for kids, leaflet stands, a form of retractable lightbox with highlighted ad and multimedia pylon.

地板标志

Floor Signage

为了更好地定位客户，我们在楼层的每个房间都设计了标牌系统。它总是从入口开始，有一种树枝的形式。起点是以“欢迎”开头的：“欢迎”从里面走到主线，而较薄的线(分支)则向内延伸。

For better customer orientation we have designed signage system in each room located on the floor. It starts always by the entrance and has a form of a branched tree. The starting point is initiated by statement: "welcome" from which goes inwards the main line with thinner lines (branches) spreading away from it.