DONFALL 直营店丨中国成都丨THREE TWO DESIGN

项目类型 | 展厅空间

项目设计 | THREE TWO DESIGN

DON’FALL 一路高歌，永不坠落，向死而生。品牌主理人不将 DON’FALL 定义为一个“潮牌”。潮牌仅能够反映一个时期的现象或流行的热度，而我们的表达或来自于青年炙热的心脏；或来自于地下文化和街头艺术；或来自于每个人的初心和遥远的理想。以创新和理念构筑起品牌的血肉之躯，爱与希望，是 DON’FALL 特立独行、一路高歌的永恒命题。

DONFALL sings all the way, never falls, and the owner of the brand does not define DONFALL as one Trendy brand. Trendy brands can only reflect the phenomenon or popularity of a period, and our expression may come from young people a scorching heart; or from underground culture and street art; or from everyone’s original intention and distant ideals. With innovation and ideas, we build the flesh and blood of the brand, love and hope. It’s Don’fall maverick and singing all the way The eternal proposition.

DON FALL--一个有“愤怒”“不屑”“力量”与“温度”的服饰品牌。

DON FALL is a clothing brand with anger, disdain, strength and temperature.

从黑暗中找到光明

外立面灯光设计，洗墙灯使得原始建筑得以洗亮以此尊重，红色灯箱加格栅像一个魔鬼，有着对建筑无尽的想象。

find light from darkness

The facade lighting design, wall washers - makes the original building bright and respectful, red light box plus grille like a devil, with endless imagination for architecture.

DON’FALL

Donfall is located in the memory of the eastern suburbs. It is a national heritage protected building. The building is an industrial factory and follows the requirements for heritage protected buildings. Protection, in the design, it was decided to retain the facade structure of the red brick factory building, using the original building structure as the basis for the design, continuing the soul of the building itself. The entire building is designed with two entrances. Different entrances will bring customers a different space experience. From the layout point of view, through the entire space, it is like when all the dark, low Valleys have passed through me, finding light in darkness.

运用对称的设计手法，让本不规则的空间，重组该有的建筑顺序。

Use symmetrical design techniques to reorganize the irregular space into its proper architectural order.

建筑立柱在空间中的运用，也如同人们精神信仰中的一种载体，增强消费者对品牌精神文化具象化的实境体验，以此来营造品牌记忆点。四座立柱的围合区域运用红色大理石提升空间的品质，增强对品牌色的记忆，地面抬高增强仪式感和强调品牌的重要性，也是为各类人群自由交流和表达提供精神圣地。顶面和地面的链接，将空间延伸品牌的精神文化体现的更加神秘且神圣。

The use of architectural columns in space is also like a carrier of people’s spiritual beliefs, enhancing consumers’ real-life experience of the brand’s spiritual culture, thereby creating a brand memory point. Red marble is used in the area enclosed by the four columns to enhance the quality of the space and enhance the memory of the brand color. The raised ground enhances the sense of ceremony and emphasizes the importance of the brand. It also provides a spiritual sanctuary for all types of people to communicate and express freely. The connection between the top surface and the ground extends the space, making the brand’s spiritual culture more mysterious and sacred.

原建筑是一个长条形空间，不可改变的是中间的承重门洞。依据现实条件，我们因此把一个空间赋予两种不同的意义：收银空间，赋予更多艺术感和灵动感，减少了衣服的陈列，使得空间更加的自由；陈列空间，在创意的同时，更需要功能性的增强，以此提高空间的商业价值。

The original building is a long space, and the unchangeable thing is the loadbearing door opening in the middle. According to the actual conditions, we gave one space two different meanings. The cashier space: gives more artistic sense and agility, and reduces the need for clothes. Display makes the space more free. Display space: while being creative, it also needs to be functionally enhanced to increase the commercial value of the space.

服装品牌注重的不止是款式，还有服装的面料、工艺、细节，去凸显服装的品质。在空间中也是沿用了同样的道理，黑色喷砂不锈钢-低调，红色大理石-品质，银色不锈钢-处理细节。

Clothing brands focus not only on style, but also on fabrics, craftsmanship and details to highlight the quality of clothing. The same principle is used in the space, black sandblasted stainless steel - low-key, red marble - quality, silver stainless steel - processing details.

DON’FALL 是浮现于内心，源自于生命的一种力量。以先锋视角和独特载体，对原始建筑的尊重，碰撞出无限的张力。DON’FALL DON’FALL 是一种源自内心和生命的力量。以先锋视角和独特载体，对原始建筑的尊重，创造出无限的张力。勇敢而坚定，冒险而尝试，叛逆而不屑，向死而生，一路唱响 donfalls 生命的主旋律，如一匹倔强的野马，如一只自由的白鸽，只为回归我们最终的精神家园。

ABOUT PROJECT

- 平面画

项目名称：DONFALL 直营店

项目地点：中国｜成都｜东郊记忆

项目面积：100

项目造价：50W

施工价：

设计时间：

完工时间：

设计单位：

主创设计：聂心雨

计团队：王露、陈飞龙、马铭玥

项目施工：四川旭辉空间建筑装饰工程有限公司

季光

ABOUT DESIGNER

聂心雨

THREE TWO DESIGN 联合创始人 / 空间设计师

从业 5 年

THREE TWO 空间设计创立于 2022 年，秉持杜绝贩卖设计，探索城市生活和自然之间的关系为设计创意理念。我们想做的是让设计[自然而然]的存在，结合光、植物、空气，不堆叠，不强制，消除“边界”，让空间成为你的特定。我们致力于服务商业零售、文化展陈、私宅空间、软装设计与执行落地，为每个空间营造更出彩更舒适的美学空间。