Aeum 韩国传统甜点和茶点展示厅丨韩国首尔丨TFP

Aeum是位于首尔昌田洞的韩国传统甜点和茶点展示厅。T-FP负责空间设计、施工、品牌识别和应用设计。在韩国传统的基础上，我们以"蒸汽"为主题，对品牌和空间进行了整合设计，打造了一个既能绽放温柔之花，又能渗透现代印象的品牌。

Aeum is the Korean traditional dessert and refreshment-based dessert showroom located in Changjeon-dong, Seoul. T-FP managed space design, construction, brand identity and application design. Based on korean tradition, we developed an integrated design of the brand and the space with the motif of‘steam’to create a brand that gently blooms and permeates modern impression at the same time.

Aeum的意思是"环绕的道路"。我们设计的品牌给人以现代的印象、平静的心情和简单而多样的感觉。我们将蒸汽的慢风景赋予形状，并根据Aeum环绕的道路的含义，将其安排在徽标中，使其感受到韵律。同时，它还包含了Aeum的平静印象。

Aeum is a name that means‘a road that goes around’. We designed the brand with a modern impression, a calm mood, and something simple yet diverse. We gave a shape to the‘slow scenery’of steam and arranged it to feel the rhyme in the logotype based on the meaning of ‘aeum(a road that goes around)’. It also contains the calm impression of Aeum at the same time.

我们以各种方式将蒸汽的缓慢景色视觉化，这让我们想起了韩国的传统山水画。我们用白色和灰色作为背景，并采用淡蓝色调，让人们感受到黎明时分水汽升腾的氛围。

We visualized the slow scenery of steam in various ways, which reminds us of Korea’s traditional landscape painting. We applied white and gray as a background and a pale blue tone to let people feel the atmosphere of the vapor rising at dawn.

Interiors:TheFirstPenguin

Photos:KiwoongHong