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Since husband-and-wife team Luke and Lucie Meier took the creative reigns at Jil Sander, the fashion house has left behind choppy waters, and instead, it has seen one coveted collection after another, sustaining a steady growth. The company’s expansion mode is also reflected in the inauguration of new standalone boutiques, including a flagship store in what’s arguably London‘s most prestigious shopping artery—Bond Street. Here, Jil Sander secured a 1,600 sq.ft. (149 sqm.) retail space on the premises of a listed building erected in 1914 which rubs shoulders with the boutiques of peers from fashion’s upper echelon, such as Brunello Cuccinelli, LOEWE, Versace, CELINE and Zegna. The flagship store’s interior design, created by Casper Mueller Kneer Architects, sees an entirely new retail design concept which puts the beauty of natural stone front and centre. The natural stone in question is travertine in silver-blue which is abundantly present, cladding the floors, walls, and staircase. Interestingly, the material is either rough honed or scored textural, create mineral, geological surfaces, architectural balance and last but not least, a subtle sense of discovery for visiting shoppers.
Designed by :
Casper Mueller Kneer Architects
Images © Casper Mueller Kneer Architects
Photography: Paul Riddle