韩华 Galleria 奢侈品大厅西部丨韩国丨Paul Filek,Diego Burdi 等

Recognizing an opportunity to bolster its positioning as a destination for luxury retail, a design vision was developed for The Galleria to meet the consumer’s evolving expectations by executing an unprecedented retail strategy in the Korean market.

To sell the holistic image of fashion, four floors of the existing floor plate were completely redesigned as a unified Galleria environment. Inspired by a gallery space, the interplay of scale and planar forms integrated with sculptural profiles, subtle contrasts, and tailored details anchor designer collections while creating a welcoming backdrop for retail. Iconic design elements featured on each floor disguise operational zones and provide a creative point of reference for shoppers as they navigate the space.

With Korea gaining a reputation as the gateway for brands entering the Asian market, the strength of this launch has allowed Galleria to enter into exclusive partnerships with a number of international brands, evolving The Galleria experience into a luxury retail destination.

Managing Partner: Paul Filek

Creative Partner: Diego Burdi

Project Manager: Tom Yip

Designer: John Seo

CADD: Anna Jurkiewicz

CADD: Daniel Mei

Photography: A-Frame Studio

Consulting Architect: Kesson

Lighting Consultant: Luna

Elevator / Washrooms: Sea Design

Millwork- floor fixtures: Gosung

Millwork- display tables: Wonpoongrosa

Millwork: Temiso