We can experience the changing seasons through various senses.

Feeling the transitions of the seasons and enjoying seasonal foods are essential aspects of savoring life.

Lotte Department Store’s Food Avenue is a place where the range of products for sale changes with the seasons.

To capture the diverse shifts in seasons, we have created an overall neat atmosphere, and selectively incorporated materials that allow the distinctive characteristics of each specialized area to shine. This has resulted in a warm and sophisticated space.

To provide a diverse range of experiences and content that cannot be felt online, we set the design direction under the main theme ‘Sensations of the Seasons’ in the premium food section.

Through the process of incorporating color, material and textures that we can feel with each season into each space, we have derived the ultimate result of a premium food section.

Director ：

Jong U Kim

Design Team：

 U.LAB / Hayan Shin, Minji Kang, Hyunho Bae, Yurim Park

LOTTE Dept. Design Project 1team / Hongkeun Joo, Jungju Seo, Ayoung Lee

Construction：

 HANSID / NEXT LIFE

Location：

 Michuhol-gu, Incheon, Korea

Photograph：

 Mingu Kang